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Comparison · Analytics
Whatagraph vs Fulcrum
A side-by-side editorial comparison of Whatagraph and Fulcrum — release velocity, themes, recent moves, and the top alternatives to consider.
Whatagraph vs Fulcrum: at a glance
| Feature | Whatagraph | Fulcrum |
|---|---|---|
| Sector | Analytics | Analytics |
| Velocity score | 6.3 | 5.0 |
| Sparks · 30d | 0 | 0 |
| Top themes | marketing-reporting, data-warehouse, snowflake, agencies | field-data-collection, gps-tracking, stability, cross-platform |
| Last editorial update | 19d ago | 1d ago |
| Website | — | — |
What is Whatagraph?
Whatagraph adds Data Storage and a Snowflake source — agency reports stop waiting on live API calls.
Whatagraph is moving from 'report builder over live API connections' to 'managed data layer plus report builder.' Two recent releases anchor the shift: Data Storage lets Whatagraph store customer data on its own infrastructure with a 24-month default backfill, and Snowflake has been added as a first-party data source so warehouse tables can sit alongside paid media and web analytics in the same report. Around that, the company is filling in standard reporting depth — GeoMap widget, conditional formatting, Gauge and Heatmap widget types — plus broader integration coverage like bol. Retailer and Advertising for Benelux retail media and a rebuilt event-level CallTrackingMetrics.
What is Fulcrum?
Fulcrum hardens its field-collection core with cross-platform tracking and map fixes
Fulcrum is in a hardening phase across its iOS, Android, and web field-data clients. After shipping background GPS tracking and offline KML/KMZ layers earlier in the cycle, the recent run is dominated by point releases fixing tracking geometry, map rendering, and URL-action behavior, alongside a capacity bump that raised the web video-upload limit to 5GB.
Whatagraph vs Fulcrum: editorial side-by-side
Whatagraph
6.3ANALYTICS
Whatagraph adds Data Storage and a Snowflake source — agency reports stop waiting on live API calls.
◆ Current state
Whatagraph is moving from 'report builder over live API connections' to 'managed data layer plus report builder.' Two recent releases anchor the shift: Data Storage lets Whatagraph store customer data on its own infrastructure with a 24-month default backfill, and Snowflake has been added as a first-party data source so warehouse tables can sit alongside paid media and web analytics in the same report. Around that, the company is filling in standard reporting depth — GeoMap widget, conditional formatting, Gauge and Heatmap widget types — plus broader integration coverage like bol. Retailer and Advertising for Benelux retail media and a rebuilt event-level CallTrackingMetrics.
◆ Where it's heading
The product is pushing toward becoming an agency-grade marketing reporting platform that also owns the data plumbing. Historically agencies had to choose between Whatagraph-style report builders (fast but live-API constrained) and BigQuery-based stacks (flexible but heavyweight). Whatagraph's managed Storage destination collapses that choice, and the Snowflake source pulls customer-warehouse data directly into the reporting surface — both moves widen the addressable customer set into mid-market and larger agencies.
◆ Prediction
Expect the next quarter to deepen the data layer: a SQL-style transformation interface on stored data, more warehouse sources (likely Databricks or Redshift), and a billing change that splits the storage layer from the report-builder seat licenses. The GeoMap widget will exit beta with continent-grouped drill-downs.
Fulcrum
5.0ANALYTICS
Fulcrum hardens its field-collection core with cross-platform tracking and map fixes
◆ Current state
Fulcrum is in a hardening phase across its iOS, Android, and web field-data clients. After shipping background GPS tracking and offline KML/KMZ layers earlier in the cycle, the recent run is dominated by point releases fixing tracking geometry, map rendering, and URL-action behavior, alongside a capacity bump that raised the web video-upload limit to 5GB.
◆ Where it's heading
The throughline is reliability of the core field-collection loop — GPS tracking, geometry capture, and map interaction — rather than new surface area. Cross-platform parity is a clear priority: tracking and media improvements land on iOS, Android, and web in step. The cadence is steady weekly releases skewed toward stability over feature launches.
◆ Prediction
Expect continued stabilization of background tracking and geometry handling, with the next notable feature likely extending offline or media capabilities now that the 5GB upload ceiling and offline layer downloads are in place.
Alternatives to Whatagraph and Fulcrum
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Whatagraph or Fulcrum.
Apache Superset
Apache Superset edges 6.1.0 toward release as helm packaging ships steadily
Cluvio
Cluvio keeps sharpening the SQL-analyst workflow, and now lets you query files without a database.
Geckoboard
Geckoboard is refining the dashboard itself — more filtering control and faster data.
Deepnote
Deepnote turns the notebook into shared context for AI coding agents
NocoDB
NocoDB is steadily expanding from a spreadsheet-database into a fuller project and data workspace.
See all Whatagraph alternatives → · See all Fulcrum alternatives →
Recent activity from Whatagraph and Fulcrum
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1d agoFulcrumiOS: fix for map-view crash on repeatable fields
- 3d agoFulcrumWeb: video upload limit raised to 5GB; geotag fix
- 4d agoFulcrumAndroid: Maps stability fixes and draft-save on URL actions
- 4d agoFulcrumiOS: tracking-geometry and URL-action fixes
- 9d agoFulcrumiOS: fix repeated 'Upgrading Database' message on launch
- 10d agoFulcrumWeb: record-pin map fix and sketch-modal restyle
- 20d agoWhatagraphSnowflake, bol. Retailer & Advertising, and a rebuilt CallTrackingMetrics
- 1mo agoWhatagraphSee where your audience actually is with the GeoMap widget (BETA)
- 1mo agoWhatagraphStore your data for faster reporting ⚡
- 2mo agoWhatagraphConditional formatting for tables is live
- 2mo agoWhatagraphShopify available with collaborator access
- 2mo agoWhatagraphControl label size on charts
Frequently asked questions
What is the difference between Whatagraph and Fulcrum?
They serve adjacent needs but don't currently overlap on shipped themes. Whatagraph is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Whatagraph better than Fulcrum?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Whatagraph is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
What are the best alternatives to Whatagraph?
Top Whatagraph alternatives in Analytics are ranked by recent ship velocity. Browse the "Whatagraph alternatives" section above for the current picks, or visit /alternatives/whatagraph for the full list with editorial commentary on each.
What are the best alternatives to Fulcrum?
Top Fulcrum alternatives in Analytics are ranked by recent ship velocity. Browse the "Fulcrum alternatives" section above for the current picks, or visit /alternatives/fulcrum for the full list with editorial commentary on each.