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Comparison · Analytics
Whatagraph vs Cluvio
A side-by-side editorial comparison of Whatagraph and Cluvio — release velocity, themes, recent moves, and the top alternatives to consider.
Whatagraph vs Cluvio: at a glance
| Feature | Whatagraph | Cluvio |
|---|---|---|
| Sector | Analytics | Analytics |
| Velocity score | 6.3 | 5.0 |
| Sparks · 30d | 0 | 0 |
| Top themes | marketing-reporting, data-warehouse, snowflake, agencies | sql analytics, bi dashboards, usability polish, data exports |
| Last editorial update | 19d ago | 1d ago |
| Website | — | — |
What is Whatagraph?
Whatagraph adds Data Storage and a Snowflake source — agency reports stop waiting on live API calls.
Whatagraph is moving from 'report builder over live API connections' to 'managed data layer plus report builder.' Two recent releases anchor the shift: Data Storage lets Whatagraph store customer data on its own infrastructure with a 24-month default backfill, and Snowflake has been added as a first-party data source so warehouse tables can sit alongside paid media and web analytics in the same report. Around that, the company is filling in standard reporting depth — GeoMap widget, conditional formatting, Gauge and Heatmap widget types — plus broader integration coverage like bol. Retailer and Advertising for Benelux retail media and a rebuilt event-level CallTrackingMetrics.
What is Cluvio?
Cluvio keeps sharpening the SQL-analyst workflow, and now lets you query files without a database.
Cluvio is a SQL-first BI tool methodically polishing the analyst loop: chart types, alerting, settings, and exports. The recent run leans heavily toward usability — redesigned preferences with country presets, a clearer datasource picker, and exports that now carry their own context. The one real capability expansion is Static Tables, which lets users query uploaded CSV and Excel files with SQL via an embedded DataFusion engine.
Whatagraph vs Cluvio: editorial side-by-side
Whatagraph
6.3ANALYTICS
Whatagraph adds Data Storage and a Snowflake source — agency reports stop waiting on live API calls.
◆ Current state
Whatagraph is moving from 'report builder over live API connections' to 'managed data layer plus report builder.' Two recent releases anchor the shift: Data Storage lets Whatagraph store customer data on its own infrastructure with a 24-month default backfill, and Snowflake has been added as a first-party data source so warehouse tables can sit alongside paid media and web analytics in the same report. Around that, the company is filling in standard reporting depth — GeoMap widget, conditional formatting, Gauge and Heatmap widget types — plus broader integration coverage like bol. Retailer and Advertising for Benelux retail media and a rebuilt event-level CallTrackingMetrics.
◆ Where it's heading
The product is pushing toward becoming an agency-grade marketing reporting platform that also owns the data plumbing. Historically agencies had to choose between Whatagraph-style report builders (fast but live-API constrained) and BigQuery-based stacks (flexible but heavyweight). Whatagraph's managed Storage destination collapses that choice, and the Snowflake source pulls customer-warehouse data directly into the reporting surface — both moves widen the addressable customer set into mid-market and larger agencies.
◆ Prediction
Expect the next quarter to deepen the data layer: a SQL-style transformation interface on stored data, more warehouse sources (likely Databricks or Redshift), and a billing change that splits the storage layer from the report-builder seat licenses. The GeoMap widget will exit beta with continent-grouped drill-downs.
Cluvio
5.0ANALYTICS
Cluvio keeps sharpening the SQL-analyst workflow, and now lets you query files without a database.
◆ Current state
Cluvio is a SQL-first BI tool methodically polishing the analyst loop: chart types, alerting, settings, and exports. The recent run leans heavily toward usability — redesigned preferences with country presets, a clearer datasource picker, and exports that now carry their own context. The one real capability expansion is Static Tables, which lets users query uploaded CSV and Excel files with SQL via an embedded DataFusion engine.
◆ Where it's heading
Most recent work tightens existing surfaces rather than opening new ones — the product is maturing its core rather than chasing scope. The exception, querying files without a connected database, points to Cluvio positioning itself for ad-hoc analysis, not only dashboards over warehouses. Expect continued UX consolidation across settings, exports, and pickers, interleaved with occasional capability adds like new chart types.
◆ Prediction
Likely next moves are further build-out of Static Tables — more file formats or richer joins across uploads — alongside continued chart and alerting polish. The cadence reads as incremental shipping rather than a large directional pivot.
Alternatives to Whatagraph and Cluvio
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Whatagraph or Cluvio.
Apache Superset
Apache Superset edges 6.1.0 toward release as helm packaging ships steadily
Fulcrum
Fulcrum hardens its field-collection core with cross-platform tracking and map fixes
Geckoboard
Geckoboard is refining the dashboard itself — more filtering control and faster data.
Deepnote
Deepnote turns the notebook into shared context for AI coding agents
NocoDB
NocoDB is steadily expanding from a spreadsheet-database into a fuller project and data workspace.
See all Whatagraph alternatives → · See all Cluvio alternatives →
Recent activity from Whatagraph and Cluvio
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 3d agoCluvioExcel exports Info sheet and dashboards download as CSV (ZIP)
- 3d agoCluvioA redesigned Preferences page — with one-click country presets
- 10d agoCluvioA clearer datasource picker in the report editor
- 20d agoWhatagraphSnowflake, bol. Retailer & Advertising, and a rebuilt CallTrackingMetrics
- 1mo agoWhatagraphSee where your audience actually is with the GeoMap widget (BETA)
- 1mo agoWhatagraphStore your data for faster reporting ⚡
- 1mo agoCluvioIntroducing the Sparkline Metric Chart
- 2mo agoCluvioSee your SQL alerts' run history at a glance
- 2mo agoCluvio⛁ Query CSV and Excel Files with SQL ⚡
- 2mo agoWhatagraphConditional formatting for tables is live
- 2mo agoWhatagraphShopify available with collaborator access
- 2mo agoWhatagraphControl label size on charts
Frequently asked questions
What is the difference between Whatagraph and Cluvio?
They serve adjacent needs but don't currently overlap on shipped themes. Whatagraph is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Whatagraph better than Cluvio?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Whatagraph is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
What are the best alternatives to Whatagraph?
Top Whatagraph alternatives in Analytics are ranked by recent ship velocity. Browse the "Whatagraph alternatives" section above for the current picks, or visit /alternatives/whatagraph for the full list with editorial commentary on each.
What are the best alternatives to Cluvio?
Top Cluvio alternatives in Analytics are ranked by recent ship velocity. Browse the "Cluvio alternatives" section above for the current picks, or visit /alternatives/cluvio for the full list with editorial commentary on each.