Hex
Hex is rebuilding analytics around an agent — now an MCP client that pulls context from anywhere.
Comparison · Analytics
Umami vs VWO
A side-by-side editorial comparison of Umami and VWO — release velocity, themes, recent moves, and the top alternatives to consider.
Umami vs VWO: at a glance
What is Umami?
Umami v3.1.0 ships custom dashboards and session replay on top of the v3 rewrite.
v3.1.0 is the headline: Boards (custom dashboards composed on a row/column canvas), Session Replay, Web Vitals performance tracking, a redesigned share page, and a long fix list. Underneath sit a December stretch of CVE patches across both v3 and v2 lines (Next.js security update), and the November v3.0.0 launch that established the new UI and architecture.
What is VWO?
VWO consolidates experimentation, analytics, and AI as the AB Tasty merger surfaces
VWO is broadening from A/B testing into a wider optimization suite: VWO AI to compress insight-to-execution, behavior analytics linked directly to feature experimentation, the VWO Pulse Voice-of-Customer product, and a Go SDK for backend feature flags. Operationally, the AB Tasty merger is now visible — the app is moving from app.vwo.com to app.wingify.com.
Umami vs VWO: editorial side-by-side
Umami
3.8ANALYTICS
Umami v3.1.0 ships custom dashboards and session replay on top of the v3 rewrite.
◆ Current state
v3.1.0 is the headline: Boards (custom dashboards composed on a row/column canvas), Session Replay, Web Vitals performance tracking, a redesigned share page, and a long fix list. Underneath sit a December stretch of CVE patches across both v3 and v2 lines (Next.js security update), and the November v3.0.0 launch that established the new UI and architecture.
◆ Where it's heading
Umami is moving past privacy-friendly pageview counting toward full product analytics — Boards turns it into a build-your-own dashboard tool, Session Replay adds qualitative behavior data, and Web Vitals brings performance into the same surface. The v3 rewrite was the foundation; v3.1 is where the surface area starts widening.
◆ Prediction
Expect deeper Session Replay tooling next — privacy filters, search/filter across replays, integration with Boards. Funnels and cohort analysis are the natural follow-ons given the dashboard composition primitive. The maintained v2 line will likely shrink to security-only patches.
VWO
6.3ANALYTICS
VWO consolidates experimentation, analytics, and AI as the AB Tasty merger surfaces
◆ Current state
VWO is broadening from A/B testing into a wider optimization suite: VWO AI to compress insight-to-execution, behavior analytics linked directly to feature experimentation, the VWO Pulse Voice-of-Customer product, and a Go SDK for backend feature flags. Operationally, the AB Tasty merger is now visible — the app is moving from app.vwo.com to app.wingify.com.
◆ Where it's heading
Direction is a unified experimentation-and-insight platform that connects the 'what' (experiments, feature releases) to the 'why' (behavior analytics, VoC feedback), with AI shortening the analysis loop. The merger layers consolidation and infrastructure alignment on top of the feature expansion.
◆ Prediction
Expect tighter integration between VWO AI, behavior analytics, and feature experimentation, plus continued post-merger platform and domain consolidation.
Alternatives to Umami and VWO
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Umami or VWO.
Fulcrum
Fulcrum is in steady maintenance mode, polishing its field-mapping and mobile data-capture core.
Lightdash
Lightdash keeps sanding down the edges of self-serve BI, chart by chart.
Apify
Apify is rebuilding the Actor platform as MCP-first agent infrastructure.
Apache Superset
Duplicate Apache Superset row — same Helm-chart packaging feed, no distinct product signal
Apache Superset
Superset's public feed is all Helm-chart packaging — the 6.x product work sits behind release votes
Recent activity from Umami and VWO
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 10d agoVWO[Most requested!] Introducing interconnected behavior analytics with feature releases
- 18d agoVWOImportant Update: VWO Application URL Change from app.vwo.com to app.wingify.com
- 27d agoVWOOptimization just got 10x faster, deeper, and scalable. Introducing VWO AI. ⚡
- 2mo agoUmamiv3.1.0 ⚡
- 2mo agoUmamiGitHub error page captured
- 2mo agoVWOMove beyond individual wins. Understand the true impact of your feature releases.
- 2mo agoVWOMove beyond individual wins. Understand the true impact of your feature releases.
- 3mo agoVWOIntroducing VWO Pulse: Understand Why Users Behave the Way They Do ⚡
- 6mo agoUmamiv3.0.3 — Next.js CVE patch
- 6mo agoUmamiv2.20.2 — Next.js CVE patch (v2 line)
- 6mo agoUmamiv2.20.1 — Next.js CVE follow-up + Docker fix
- 6mo agoUmamiv2.20.0 — Next.js CVE patch
Frequently asked questions
What is the difference between Umami and VWO?
They serve adjacent needs but don't currently overlap on shipped themes. VWO is currently shipping more aggressively (velocity 6.3 vs 3.8), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Umami better than VWO?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. VWO is currently shipping more aggressively (velocity 6.3 vs 3.8), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
What are the best alternatives to Umami?
Top Umami alternatives in Analytics are ranked by recent ship velocity. Browse the "Umami alternatives" section above for the current picks, or visit /alternatives/umami for the full list with editorial commentary on each.
What are the best alternatives to VWO?
Top VWO alternatives in Analytics are ranked by recent ship velocity. Browse the "VWO alternatives" section above for the current picks, or visit /alternatives/vwo for the full list with editorial commentary on each.