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VWO

ANALYTICS
Velocity6.3

A/B testing and conversion optimization platform

vwo.com ↗

VWO consolidates experimentation, analytics, and AI as the AB Tasty merger surfaces

experimentationab-testingbehavior-analyticsvoice-of-customeraimerger
◆Current state
VWO is broadening from A/B testing into a wider optimization suite: VWO AI to compress insight-to-execution, behavior analytics linked directly to feature experimentation, the VWO Pulse Voice-of-Customer product, and a Go SDK for backend feature flags. Operationally, the AB Tasty merger is now visible — the app is moving from app.vwo.com to app.wingify.com.
◆Where it's heading
Direction is a unified experimentation-and-insight platform that connects the 'what' (experiments, feature releases) to the 'why' (behavior analytics, VoC feedback), with AI shortening the analysis loop. The merger layers consolidation and infrastructure alignment on top of the feature expansion.
◆Prediction
Expect tighter integration between VWO AI, behavior analytics, and feature experimentation, plus continued post-merger platform and domain consolidation.

◆Recent moves

  1. 10d ago

    [Most requested!] Introducing interconnected behavior analytics with feature releases

    Behavior Analytics is now linked to Feature Experimentation, so every experiment, rollout, and flag carries the behavioral 'why' behind its adoption numbers. A much-requested connection of two existing surfaces that advances the unified-platform direction.

  2. 18d ago

    Important Update: VWO Application URL Change from app.vwo.com to app.wingify.com

    The application dashboard moves from app.vwo.com to app.wingify.com as part of post-merger infrastructure alignment with AB Tasty. A domain change with no feature impact, but a visible marker of the merger consolidation.

  3. 27d ago

    Optimization just got 10x faster, deeper, and scalable. Introducing VWO AI.

    ⚡ SPARK

    VWO AI launches, pitched as making optimization far faster by collapsing the gather-insight, ideate, and execute loop into moments. The clearest move from testing tool toward an AI-driven optimization platform.

  4. 2mo ago

    Move beyond individual wins. Understand the true impact of your feature releases.

    A capability to measure the true, combined revenue impact of feature releases rather than isolated test wins, surfacing when 'winning' updates silently collide. Reinforces the cross-experiment analysis theme behind the behavior-analytics link.

  5. 2mo ago

    Move beyond individual wins. Understand the true impact of your feature releases.

    A near-duplicate restatement of the 'true impact of feature releases' announcement. Repeated feed entry rather than a new change.

    View source ↗
  6. 3mo ago

    Introducing VWO Pulse: Understand Why Users Behave the Way They Do

    ⚡ SPARK

    VWO Pulse launches as a Voice-of-Customer product that captures contextual feedback in the moment and turns it into insights. Adds a qualitative 'why' pillar alongside quantitative experimentation and analytics.