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Comparison · Analytics

Umami vs Plausible

A side-by-side editorial comparison of Umami and Plausible — release velocity, themes, recent moves, and the top alternatives to consider.

Umami vs Plausible: at a glance

FeatureUmamiPlausible
SectorAnalyticsAnalytics
Velocity score3.86.3
Sparks · 30d01
Top themesproduct-analytics, session-replay, custom-dashboards, web-vitalsanalytics, path-analysis, funnels, ai-traffic
Last editorial update1mo ago3d ago
WebsiteVisit →Visit →

What is Umami?

Umami v3.1.0 ships custom dashboards and session replay on top of the v3 rewrite.

v3.1.0 is the headline: Boards (custom dashboards composed on a row/column canvas), Session Replay, Web Vitals performance tracking, a redesigned share page, and a long fix list. Underneath sit a December stretch of CVE patches across both v3 and v2 lines (Next.js security update), and the November v3.0.0 launch that established the new UI and architecture.

Read the full Umami trajectory →

What is Plausible?

Plausible pushes past simple counts into path analysis and AI-referral tracking

Plausible has spent recent releases moving beyond pageview tallies toward behavioral depth: User Journeys, strict-order funnels, and full-URL breakdowns in Page reports all extend how granularly users can trace traffic. Alongside that, it added a dedicated AI Assistants channel that isolates referral traffic from ChatGPT, Claude, Gemini, and Perplexity. The privacy-light positioning is intact while the feature surface widens into the path-analysis territory long held by heavier tools.

Read the full Plausible trajectory →

Umami vs Plausible: editorial side-by-side

Umami logo
Umami
ANALYTICS
3.8

Umami v3.1.0 ships custom dashboards and session replay on top of the v3 rewrite.

◆ Current state

v3.1.0 is the headline: Boards (custom dashboards composed on a row/column canvas), Session Replay, Web Vitals performance tracking, a redesigned share page, and a long fix list. Underneath sit a December stretch of CVE patches across both v3 and v2 lines (Next.js security update), and the November v3.0.0 launch that established the new UI and architecture.

◆ Where it's heading

Umami is moving past privacy-friendly pageview counting toward full product analytics — Boards turns it into a build-your-own dashboard tool, Session Replay adds qualitative behavior data, and Web Vitals brings performance into the same surface. The v3 rewrite was the foundation; v3.1 is where the surface area starts widening.

◆ Prediction

Expect deeper Session Replay tooling next — privacy filters, search/filter across replays, integration with Boards. Funnels and cohort analysis are the natural follow-ons given the dashboard composition primitive. The maintained v2 line will likely shrink to security-only patches.

Plausible logo
Plausible
ANALYTICS
6.3

Plausible pushes past simple counts into path analysis and AI-referral tracking

◆ Current state

Plausible has spent recent releases moving beyond pageview tallies toward behavioral depth: User Journeys, strict-order funnels, and full-URL breakdowns in Page reports all extend how granularly users can trace traffic. Alongside that, it added a dedicated AI Assistants channel that isolates referral traffic from ChatGPT, Claude, Gemini, and Perplexity. The privacy-light positioning is intact while the feature surface widens into the path-analysis territory long held by heavier tools.

◆ Where it's heading

The arc points toward Plausible competing on analytical depth, not just simplicity. Funnels, journeys, and URL-level granularity are the building blocks of flow analysis, and the cadence here is consistent rather than one-off. The AI Assistants channel shows attention to where attribution is shifting as LLM referrals grow.

◆ Prediction

Given the journeys-plus-funnels pattern, the next move is likely further path-analysis refinement — deeper journey breakdowns or segmentation — and expanded AI-source detail building on the new channel.

Alternatives to Umami and Plausible

Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Umami or Plausible.

See all Umami alternatives → · See all Plausible alternatives →

Recent activity from Umami and Plausible

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 3d agoPlausibleSee full URLs in Page reports
  2. 17d agoPlausibleNew AI Assistants channel
  3. 1mo agoPlausibleUser journeys is here!
  4. 2mo agoUmamiv3.1.0
  5. 2mo agoUmamiGitHub error page captured
  6. 2mo agoPlausibleStrict order funnels for precise path analysis
  7. 2mo agoPlausibleYou can now make your funnels strict.
  8. 3mo agoPlausibleSort your sites by traffic
  9. 6mo agoUmamiv3.0.3 — Next.js CVE patch
  10. 6mo agoUmamiv2.20.2 — Next.js CVE patch (v2 line)
  11. 6mo agoUmamiv2.20.1 — Next.js CVE follow-up + Docker fix
  12. 6mo agoUmamiv2.20.0 — Next.js CVE patch

Frequently asked questions

What is the difference between Umami and Plausible?

They serve adjacent needs but don't currently overlap on shipped themes. Plausible is currently shipping more aggressively (velocity 6.3 vs 3.8), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Umami better than Plausible?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Plausible is currently shipping more aggressively (velocity 6.3 vs 3.8), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.

What are the best alternatives to Umami?

Top Umami alternatives in Analytics are ranked by recent ship velocity. Browse the "Umami alternatives" section above for the current picks, or visit /alternatives/umami for the full list with editorial commentary on each.

What are the best alternatives to Plausible?

Top Plausible alternatives in Analytics are ranked by recent ship velocity. Browse the "Plausible alternatives" section above for the current picks, or visit /alternatives/plausible for the full list with editorial commentary on each.