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Plausible

ANALYTICS
Velocity6.3

Privacy-friendly web analytics

plausible.io ↗

Plausible pushes past simple counts into path analysis and AI-referral tracking

analyticspath-analysisfunnelsai-trafficprivacyuser-journeys
◆Current state
Plausible has spent recent releases moving beyond pageview tallies toward behavioral depth: User Journeys, strict-order funnels, and full-URL breakdowns in Page reports all extend how granularly users can trace traffic. Alongside that, it added a dedicated AI Assistants channel that isolates referral traffic from ChatGPT, Claude, Gemini, and Perplexity. The privacy-light positioning is intact while the feature surface widens into the path-analysis territory long held by heavier tools.
◆Where it's heading
The arc points toward Plausible competing on analytical depth, not just simplicity. Funnels, journeys, and URL-level granularity are the building blocks of flow analysis, and the cadence here is consistent rather than one-off. The AI Assistants channel shows attention to where attribution is shifting as LLM referrals grow.
◆Prediction
Given the journeys-plus-funnels pattern, the next move is likely further path-analysis refinement — deeper journey breakdowns or segmentation — and expanded AI-source detail building on the new channel.

◆Recent moves

  1. 3d ago

    See full URLs in Page reports

    Adds full-URL breakdowns to the Top, Entry, and Exit Pages reports, letting users separate traffic across subdomains instead of collapsing it by path. Fits the trajectory toward finer-grained page and path analysis.

  2. 17d ago

    New AI Assistants channel

    ⚡ SPARK

    A dedicated AI Assistants channel isolates referral traffic from ChatGPT, Claude, Gemini, and Perplexity as a first-class category. This extends Plausible's traffic-source model to where attribution is visibly shifting.

  3. 1mo ago

    User journeys is here!

    Introduces visitor path tracing across a site, a core flow-analysis capability. Together with funnels, it marks Plausible's deliberate move into behavioral depth beyond pageview counts.

  4. 2mo ago

    Strict order funnels for precise path analysis

    Adds strict-order funnels where every step must occur consecutively with no detours, tightening conversion measurement. Reinforces the funnel-and-path investment running through recent releases.

  5. 2mo ago

    You can now make your funnels strict.

    A duplicate changelog entry for the same strict-funnels release noted a day earlier; no separate change shipped.

    View source ↗
  6. 3mo ago

    Sort your sites by traffic

    Adds sorting of the All Sites view by recent visitors or domain name, with pinned sites staying on top. A multi-site management convenience — minor next to the path-analysis work, but part of steady UX upkeep.