Twilio
Twilio fills out EU data residency, RBAC, and unified messaging APIs
Comparison · Support
LiveChat vs Plain
A side-by-side editorial comparison of LiveChat and Plain — release velocity, themes, recent moves, and the top alternatives to consider.
Shared themes:customer-support
LiveChat vs Plain: at a glance
What is LiveChat?
LiveChat layers Workflows automation onto chat, then leans hard into Shopify checkout integration.
The two substantive moves visible are a January 2026 Workflows release — a visual automation builder for the kind of trigger-action work support teams have historically wired up in Zapier — and an April push to embed LiveChat into Shopify checkout and thank-you pages plus product-card and order quick access for agents. Several of the most recent feed entries are 'Copy link' share-button captures from news.livechat.com rather than the post content itself, so the feed quality has degraded over the last month.
What is Plain?
Support platform betting hard on an agentic AI responder as the default first touch
Plain is a customer-support tool whose recent work is dominated by two AI agents: Ari (autonomous responder) and Sidekick (assistant). In this window Ari was rebuilt from a classify-and-handoff workflow into an agentic, search-first default first responder, suggested replies were moved onto the same engine, and Sidekick gained tool integrations and a Slack presence. Platform plumbing (Attio, Linear, workflows) continues alongside.
LiveChat vs Plain: editorial side-by-side
LiveChat
1.7SUPPORTCOMMS
LiveChat layers Workflows automation onto chat, then leans hard into Shopify checkout integration.
◆ Current state
The two substantive moves visible are a January 2026 Workflows release — a visual automation builder for the kind of trigger-action work support teams have historically wired up in Zapier — and an April push to embed LiveChat into Shopify checkout and thank-you pages plus product-card and order quick access for agents. Several of the most recent feed entries are 'Copy link' share-button captures from news.livechat.com rather than the post content itself, so the feed quality has degraded over the last month.
◆ Where it's heading
LiveChat is repositioning beyond the live-chat widget into two adjacent jobs: automate the repetitive support work (Workflows), and shadow the buyer through the commerce funnel (Shopify checkout integration, in-conversation product cards and orders). Both are direct responses to Intercom and Tidio expanding into AI-assisted support and conversational commerce respectively. The product is still chat-first, but the surrounding pipeline of automation and commerce context is where the new investment is going.
◆ Prediction
Expect AI-assisted reply suggestions inside Workflows (using the trigger-action graph as guardrails) and the Shopify integration to extend into other commerce platforms — BigCommerce or WooCommerce next. Worth fixing the feed: the recent share-button captures are crowding out actual release posts.
Plain
5.0SUPPORT
Support platform betting hard on an agentic AI responder as the default first touch
◆ Current state
Plain is a customer-support tool whose recent work is dominated by two AI agents: Ari (autonomous responder) and Sidekick (assistant). In this window Ari was rebuilt from a classify-and-handoff workflow into an agentic, search-first default first responder, suggested replies were moved onto the same engine, and Sidekick gained tool integrations and a Slack presence. Platform plumbing (Attio, Linear, workflows) continues alongside.
◆ Where it's heading
The direction is unmistakably AI-native support: make the agent the default first responder, give it agentic search and tool access, and meet users where they work (Slack, the composer, workflows). The non-AI releases — CRM connectors, workflow actions, API additions — increasingly exist to feed context to that agent.
◆ Prediction
Expect Ari and Sidekick to keep absorbing the support workflow — more tool integrations, deeper autonomy, and tighter loops between suggested replies and autonomous sends — with platform/API work continuing to supply the context they rely on.
Alternatives to LiveChat and Plain
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either LiveChat or Plain.
Spiceworks
Spiceworks remains an IT-news desk, not a product — its feed is editorial
Supportbench
Supportbench's feed is a daily helpdesk-migration blog, not a changelog
Front
Front is rebuilding the shared inbox around AI agents and omnichannel reach.
Service Fusion
Service Fusion's feed is field-service marketing and partner content, not release notes.
Respond.io
Respond.io is pushing AI agents deeper into every stage of the customer conversation.
See all LiveChat alternatives → · See all Plain alternatives →
Recent activity from LiveChat and Plain
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 4d agoPlainAPI: createThreadLink can attach existing Linear issues
- 10d agoPlainSidekick AI now answers in Slack via @mention
- 11d agoPlainSix improvements to Ari's response judgment
- 18d agoPlainSend a Slack message as a workflow action
- 1mo agoPlainAri rebuilt as an agentic, search-first default responder ⚡
- 1mo agoPlainSidekick connects to your tools to pull live context ⚡
- 2mo agoLiveChatQuick access to product cards and orders in chat
- 2mo agoLiveChatLiveChat extends to Shopify checkout and thank-you pages
- 2mo agoLiveChatExternal outreach webinar promo
- 5mo agoLiveChatAutomate your work with Workflows ⚡
- 7mo agoLiveChatYour emails now link customers straight to the conversation
- 1y agoLiveChatLightbox images in widget (older release)
Frequently asked questions
What is the difference between LiveChat and Plain?
Both compete on the same themes — customer-support — within Support. Plain is currently shipping more aggressively (velocity 5.0 vs 1.7), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is LiveChat better than Plain?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Plain is currently shipping more aggressively (velocity 5.0 vs 1.7), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
What are the best alternatives to LiveChat?
Top LiveChat alternatives in Support are ranked by recent ship velocity. Browse the "LiveChat alternatives" section above for the current picks, or visit /alternatives/livechat for the full list with editorial commentary on each.
What are the best alternatives to Plain?
Top Plain alternatives in Support are ranked by recent ship velocity. Browse the "Plain alternatives" section above for the current picks, or visit /alternatives/plain for the full list with editorial commentary on each.