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Comparison · Analytics
Keboola vs Microsoft Clarity
A side-by-side editorial comparison of Keboola and Microsoft Clarity — release velocity, themes, recent moves, and the top alternatives to consider.
Keboola vs Microsoft Clarity: at a glance
What is Keboola?
Keboola connects GitHub organizations once, ending personal tokens for private repos.
Keboola now lets a GitHub organization connect once through the Keboola GitHub App, so dbt, Custom Python and Apps can clone private repositories without personal access tokens. It follows a run of governance work: Branched Storage enabled on all stacks from November 2, a read-only query_data tool in the MCP server, patched data app images, and scheduled cleanup of idle workspaces.
What is Microsoft Clarity?
Clarity pitches one view of agents, LLM referrals and human visitors.
Microsoft Clarity has spent the year on AI visibility: citation topics, branded vs non-branded query splits, scrape-to-referral attribution, custom brand terms and page-type classification for bots. A November 4 post frames the product as covering three journeys at once: AI agents acting on a site, LLMs recommending it, and people browsing it. The post's feed excerpt names agent activity and faster answers from site data but gives no release details.
Keboola vs Microsoft Clarity: editorial side-by-side
Keboola
5.0ANALYTICS
Keboola connects GitHub organizations once, ending personal tokens for private repos.
◆ Current state
Keboola now lets a GitHub organization connect once through the Keboola GitHub App, so dbt, Custom Python and Apps can clone private repositories without personal access tokens. It follows a run of governance work: Branched Storage enabled on all stacks from November 2, a read-only query_data tool in the MCP server, patched data app images, and scheduled cleanup of idle workspaces.
◆ Where it's heading
Most recent releases remove risky defaults: shared tokens, write access for AI agents, stale workspaces and unpatched images. Keboola is tightening the platform for larger teams and agent use rather than adding new components.
◆ Prediction
Expect more credential and permission cleanups, such as other app-based integrations replacing tokens, and the February 2027 removal of emailed API tokens to go ahead.
Microsoft Clarity
5.0ANALYTICS
Clarity pitches one view of agents, LLM referrals and human visitors.
◆ Current state
Microsoft Clarity has spent the year on AI visibility: citation topics, branded vs non-branded query splits, scrape-to-referral attribution, custom brand terms and page-type classification for bots. A November 4 post frames the product as covering three journeys at once: AI agents acting on a site, LLMs recommending it, and people browsing it. The post's feed excerpt names agent activity and faster answers from site data but gives no release details.
◆ Where it's heading
The October study of 5.2 million AI-powered sessions has become positioning: Clarity is moving from measuring AI crawlers to measuring agents that click and buy. Analytics on agent behavior is the next layer on top of its AI visibility dashboards.
◆ Prediction
Expect a concrete agent-activity report or dashboard with documented fields; the feed excerpt does not confirm whether one has shipped yet.
Alternatives to Keboola and Microsoft Clarity
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Keboola or Microsoft Clarity.
Grafana Loki
Loki 4.0 RC strips out legacy storage backends and the simple scalable mode.
OpenObserve
OpenObserve 1.2.0-rc1 opens a metrics v2 cycle with chart alerts and forecasts.
dbt Core
dbt-core 1.13 drops Python 3.10 and learns to tolerate v2-only project config.
Chord
Chord adds Amazon Conversions API to its CDP destinations as the catalog keeps widening.
Fulcrum
Fulcrum turns on Insights, its AI assistant for field data, for every customer.
See all Keboola alternatives → · See all Microsoft Clarity alternatives →
Recent activity from Keboola and Microsoft Clarity
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1d agoMicrosoft ClarityClarity ties AI agent, LLM referral and human visit data together
- 2d agoKeboolaConnect GitHub repositories without personal tokens
- 6d agoKeboolaSecurity Update for Python/JS and Streamlit Data Apps
- 7d agoMicrosoft ClarityWhat AI Agents Do on Websites: Insights From 5.2 Million Sessions
- 7d agoKeboolaBranched Storage is being enabled on all projects
- 7d agoMicrosoft ClarityHow We Made clarity.js 4.5% Smaller Without Sacrificing Compatibility
- 9d agoKeboolaSwitch Keboola to Dark Mode
- 9d agoKeboolaDark mode for the Keboola interface
- 10d agoKeboolaUnused Workspaces Will Be Cleaned Up Automatically
- 1mo agoMicrosoft ClarityHow We Use an AI Skill to Ship Clarity Releases with Confidence
- 1mo agoMicrosoft ClarityCustomize Your Brand Terms in Microsoft Clarity AI Visibility
- 1mo agoMicrosoft ClarityIntroducing Page Classification in Clarity Bot Activity
Frequently asked questions
What is the difference between Keboola and Microsoft Clarity?
They serve adjacent needs but don't currently overlap on shipped themes. Keboola and Microsoft Clarity are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Keboola better than Microsoft Clarity?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Keboola and Microsoft Clarity are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
What are the best alternatives to Keboola?
Top Keboola alternatives in Analytics are ranked by recent ship velocity. Browse the "Keboola alternatives" section above for the current picks, or visit /alternatives/keboola for the full list with editorial commentary on each.
What are the best alternatives to Microsoft Clarity?
Top Microsoft Clarity alternatives in Analytics are ranked by recent ship velocity. Browse the "Microsoft Clarity alternatives" section above for the current picks, or visit /alternatives/microsoft-clarity for the full list with editorial commentary on each.