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Microsoft Clarity

ANALYTICS
Velocity5.0

Free heatmap and session recording tool for website behavior analytics

clarity.microsoft.com ↗

Clarity turns its AI-traffic work toward agents on sites, with a 5.2M-session study.

ai-visibilityagent-trafficbot-analyticsweb-analyticsmcp
◆Current state
Microsoft Clarity's product releases sit almost entirely on AI visibility: citation topics, branded vs non-branded query splits, scrape-to-referral attribution, custom brand terms and page-type classification in Bot Activity. October has brought no product release so far, only two blog posts: a study of AI-powered visits across 5.2 million sessions, and an account of cutting clarity.js by 4.5% with an automated AI experiment loop.
◆Where it's heading
Each release adds another filter or segmentation layer to the same AI-visibility surface, moving it from raw counts toward per-page and per-brand reporting. The agent study extends the subject from AI crawlers and citations to agents acting on sites, including searches, forms and checkout. The MCP server posts suggest Clarity also wants this data queried by agents, not just read in dashboards.
◆Prediction
Expect agent sessions to appear as their own segment in Clarity reporting, following the path from crawler data to scrape-to-referral. The entries don't confirm such a feature or show whether Clarity will charge for any of this.

◆Recent moves

  1. 5d ago

    What AI Agents Do on Websites: Insights From 5.2 Million Sessions

    A research post comparing AI-powered and human visits across 5.2 million sessions, from searches and forms to checkout. It ships no feature, but it moves Clarity's AI-traffic interest from crawlers and citations to agents acting on sites.

    View source ↗
  2. 6d ago

    How We Made clarity.js 4.5% Smaller Without Sacrificing Compatibility

    An engineering post on trimming clarity.js by 4.5% with an automated AI experiment loop. The tag gets slightly lighter, but no user will notice, and the post is closer to the earlier process write-up than to a release.

    View source ↗
  3. 1mo ago

    How We Use an AI Skill to Ship Clarity Releases with Confidence

    An engineering post on how the Clarity team uses an AI skill to evaluate releases and telemetry internally. Useful context on process, but nothing changes for Clarity users.

    View source ↗
  4. 1mo ago

    Customize Your Brand Terms in Microsoft Clarity AI Visibility

    Custom brand terms make the branded vs non-branded split from August's Citations update usable for companies whose brand names are ambiguous or have variants. It refines the AI-visibility reporting rather than extending it.

    View source ↗
  5. 1mo ago

    Introducing Page Classification in Clarity Bot Activity

    Bot Activity can now break crawler traffic down by page type, with model-based classification that users can customize. It moves bot analytics from site-level totals toward showing which content AI crawlers actually target.

    View source ↗
  6. 1mo ago

    How SaaS Teams Can Use Clarity to Understand Monetization Behavior

    A usage guide for SaaS teams on spotting monetization friction with existing Clarity features. It is content marketing, not a product change.

    View source ↗