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Comparison · Mkt Auto
ClickFunnels vs OpenEMM
A side-by-side editorial comparison of ClickFunnels and OpenEMM — release velocity, themes, recent moves, and the top alternatives to consider.
ClickFunnels vs OpenEMM: at a glance
| Feature | ClickFunnels | OpenEMM |
|---|---|---|
| Sector | Mkt Auto | Mkt Auto |
| Velocity score | 5.0 | 5.0 |
| Sparks · 30d | 0 | 0 |
| Top themes | funnel-attribution, analytics, fraud-protection, api-coverage | email-marketing, self-hosted, release-cadence, open-source |
| Last editorial update | 3mo ago | 1d ago |
| Website | — | Visit → |
What is ClickFunnels?
ClickFunnels is closing its measurement gap: which funnel earned the sale, step by step.
ClickFunnels is spending its releases on attribution and reporting rather than new selling surfaces. Orders can now be filtered by the funnel that produced the payment, the Opt-ins tab records every opt-in a contact submits with the funnel step that captured it, and funnel sales totals roll all order types into one figure with longer date ranges. Alongside that, Under Attack Mode gained a Strong tier aimed squarely at card-testing bots.
What is OpenEMM?
OpenEMM 26.11 reaches GA eight days after its beta.
OpenEMM released 26.11.169 as the general-availability build of the 26.11 line on November 12, eight days after the 26.11.136 beta. The notes list only the frontend version. The 26.05 line it replaces reached GA in July and has had only frontend builds since.
ClickFunnels vs OpenEMM: editorial side-by-side
ClickFunnels
5.0MKT AUTO
ClickFunnels is closing its measurement gap: which funnel earned the sale, step by step.
◆ Current state
ClickFunnels is spending its releases on attribution and reporting rather than new selling surfaces. Orders can now be filtered by the funnel that produced the payment, the Opt-ins tab records every opt-in a contact submits with the funnel step that captured it, and funnel sales totals roll all order types into one figure with longer date ranges. Alongside that, Under Attack Mode gained a Strong tier aimed squarely at card-testing bots.
◆ Where it's heading
The pattern is turning a page builder into something a marketer can audit. Each release answers a question an operator was previously exporting data to answer — which funnel is profitable, where in the step sequence people convert, what a funnel earned all-time. A parallel push widens API coverage over workflows, filters, and community so integrations and the agents built on them can reach more of the product.
◆ Prediction
Reporting is likely to keep consolidating into comparative views — funnel-versus-funnel and per-step conversion built on the attribution data these releases started capturing. The entries do not indicate whether that becomes a distinct analytics surface or stays layered onto the existing index pages.
OpenEMM
5.0MKT AUTO
OpenEMM 26.11 reaches GA eight days after its beta.
◆ Current state
OpenEMM released 26.11.169 as the general-availability build of the 26.11 line on November 12, eight days after the 26.11.136 beta. The notes list only the frontend version. The 26.05 line it replaces reached GA in July and has had only frontend builds since.
◆ Where it's heading
OpenEMM keeps its twice-yearly cycle: a beta, a GA, then months of frontend-only maintenance builds. The notes never say what a line changes, so the cadence is the only visible signal.
◆ Prediction
Expect frontend-only 26.11 maintenance builds over the coming months; the entries give no hint of feature content.
Alternatives to ClickFunnels and OpenEMM
Other Mkt Auto products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either ClickFunnels or OpenEMM.
Postiz
Postiz encrypts channel tokens and lets agents send connect links for new channels.
n8n
n8n fixes executions being redacted when they used global credentials, on three lines.
Gumloop
Gumloop 13.6 gives admins one set of rules for every tool an agent touches.
AcyMailing
AcyMailing 11.1.2 closes holes that let strangers read or unsubscribe any subscriber.
Buttondown
Buttondown lets writers reorder editor blocks without a mouse.
See all ClickFunnels alternatives → · See all OpenEMM alternatives →
Recent activity from ClickFunnels and OpenEMM
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1d agoOpenEMMOpenEMM 26.11 reaches GA
- 9d agoOpenEMMOpenEMM 26.11 enters beta
- 1mo agoOpenEMM26.05.132: Frontend-only build, no release notes
- 2mo agoOpenEMM26.05.111: Frontend-only build, no release notes
- 3mo agoClickFunnelsChangelog moves to changelog.myclickfunnels.com
- 3mo agoClickFunnelsUnder Attack Mode adds a Strong tier against card-testing bots
- 3mo agoClickFunnelsFunnel editor returns to your last page; survey rules get inline filters
- 3mo agoClickFunnelsFixes for agency add-on purchases, workflow event types, and templates
- 3mo agoClickFunnels𧾠Filter Orders by the Funnel That Made the Sale
- 3mo agoClickFunnelsð¥ See Every Opt-In, Not Just Every Contact
- 4mo agoOpenEMMOpenEMM 26.05 line reaches GA
- 10mo agoOpenEMM25.11 maintenance release (25.11.078)
Frequently asked questions
What is the difference between ClickFunnels and OpenEMM?
They serve adjacent needs but don't currently overlap on shipped themes. ClickFunnels and OpenEMM are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is ClickFunnels better than OpenEMM?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. ClickFunnels and OpenEMM are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Mkt Auto products to evaluate alongside.
What are the best alternatives to ClickFunnels?
Top ClickFunnels alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "ClickFunnels alternatives" section above for the current picks, or visit /alternatives/clickfunnels for the full list with editorial commentary on each.
What are the best alternatives to OpenEMM?
Top OpenEMM alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "OpenEMM alternatives" section above for the current picks, or visit /alternatives/openemm for the full list with editorial commentary on each.