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ClickFunnels

MKT AUTO
Velocity5.0

ClickFunnels is closing its measurement gap: which funnel earned the sale, step by step.

funnel-attributionanalyticsfraud-protectionapi-coveragebuilder-ux
◆Current state
ClickFunnels is spending its releases on attribution and reporting rather than new selling surfaces. Orders can now be filtered by the funnel that produced the payment, the Opt-ins tab records every opt-in a contact submits with the funnel step that captured it, and funnel sales totals roll all order types into one figure with longer date ranges. Alongside that, Under Attack Mode gained a Strong tier aimed squarely at card-testing bots.
◆Where it's heading
The pattern is turning a page builder into something a marketer can audit. Each release answers a question an operator was previously exporting data to answer — which funnel is profitable, where in the step sequence people convert, what a funnel earned all-time. A parallel push widens API coverage over workflows, filters, and community so integrations and the agents built on them can reach more of the product.
◆Prediction
Reporting is likely to keep consolidating into comparative views — funnel-versus-funnel and per-step conversion built on the attribution data these releases started capturing. The entries do not indicate whether that becomes a distinct analytics surface or stays layered onto the existing index pages.

◆Recent moves

  1. 4d ago

    Changelog moves to changelog.myclickfunnels.com

    The changelog is relocating to its own domain, with entries continuing to render inside ClickFunnels itself. It is a publishing change rather than a product one and says nothing about the attribution and reporting work driving the current arc.

  2. 11d ago

    Under Attack Mode adds a Strong tier against card-testing bots

    Under Attack Mode gains a Strong tier that issues an interactive challenge headless bots cannot answer, selectable per domain across Off, Standard, and Strong. For a platform whose customers take card payments on public funnel pages, card-testing fraud is a direct cost, and per-domain tiers let owners avoid applying that friction everywhere.

  3. 11d ago

    Funnel editor returns to your last page; survey rules get inline filters

    The builder's Editor nav item now reopens the last page worked on, and contact filtering in survey workflow rules adopts the inline filter UI used elsewhere in the app. Both are small consistency wins that reduce the navigation tax of editing multi-step funnels.

  4. 11d ago

    Fixes for agency add-on purchases, workflow event types, and templates

    A maintenance roll-up: agency owners can buy client-workspace add-ons under their own email, the workflow Event Types dropdown loads reliably, and templates claimed from the gallery keep their public name. Defect repair with no change to what the platform can do.

  5. 18d ago

    🧾 Filter Orders by the Funnel That Made the Sale

    A Funnel Purchased From filter on the Orders and Payments page lets operators isolate the payments a specific funnel collected, then stack product and date filters on top. This is the clearest expression of the attribution arc — revenue is now sliceable by the funnel that produced it rather than inferred.

  6. 18d ago

    👥 See Every Opt-In, Not Just Every Contact

    The Opt-ins tab now lists every opt-in a contact submits as its own entry, each labeled with the funnel step that captured it, instead of collapsing them per contact. Paired with the funnel payment filter, it moves reporting from who ended up in a funnel toward where in the sequence the funnel actually works.