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Buttondown

MKT AUTO
Velocity6.3

Email newsletter platform for writers and creators with automations, analytics, and subscriber management

buttondown.com ↗

Buttondown ships Bluesky post cards, 70% faster imports, and granular AI-crawler controls

email-newsletterimportsapiblueskycrawler-controls
◆Current state
Buttondown is a focused newsletter platform for indie creators and small teams. This week's entries show a consistent polish cadence: a 70% speed gain on subscriber imports, native Bluesky post cards in emails, a new archive crawling control panel (separate toggles for search engines, AI crawlers, and everything else), and a steady stream of bug fixes across email rendering and the subscriber portal.
◆Where it's heading
Buttondown is expanding its API surface and social embed support without changing its core design. The imports API now accepts a `source` override parameter, pointing toward programmatic migration workflows. The Bluesky card rendering follows its users to emerging social platforms. Expect incremental additions—more embed types, more API knobs—rather than any structural shift.
◆Prediction
The next likely move is additional social platform embed support (Threads, Mastodon) and further imports API expansion, following the pattern of small, user-requested additions already visible in the last 10 entries.

◆Recent moves

  1. 22h ago

    Button label overflow fix in transactional emails

    A layout bug causing long button labels in Buttondown's own system emails (like account confirmation) to wrap off-center on phones is fixed. Cosmetic, user-invisible on most accounts.

  2. 1d ago

    Premium footer incorrectly shown in emails to free subscribers

    A billing-tier mismatch caused the paid-only archive footer to appear in emails sent to all subscribers when the archive was paid-only. Fixed; no user-facing configuration change needed.

  3. 3d ago

    Imports API gains source parameter for migration tracking

    The imports API now accepts a `source` parameter that overrides automatic detection—useful for teams migrating from multiple platforms in a single workflow who need to track import provenance. Fits the broader pattern of Buttondown opening its import pipeline to programmatic use.

  4. 4d ago

    Custom email CSS now controls YouTube and Vimeo embed sizing

    Custom CSS in email templates can now override text size and spacing inside YouTube and Vimeo embed blocks. A niche but real need for newsletters with consistent design systems, extending the CSS customization surface incrementally.

  5. 5d ago

    Subscriber imports are 70% faster; emails API listing also sped up

    Large subscriber imports now complete roughly 70% faster, and the emails API listing is also noticeably quicker. Combined with an import count bug fix (rows with tags or pre-existing subscribers were over-reporting new additions), this is the biggest operational improvement in the batch.

  6. 6d ago

    Bluesky post cards render in emails; author ban added to comment moderation

    Pasting a Bluesky profile or post URL into an email now renders a clean card with avatar—the same pattern as Twitter/X embeds. This is the first explicit Bluesky-native feature and signals Buttondown is tracking platform adoption among its creator base. The comment moderation flow also gains the ability to ban an author at the same time as deleting or marking their comment as spam.