CRM
folk is unbundling its CRM into surfaces: an agent, a phone, and now an API.
Alternatives · CRM software
HubSpot alternatives
The best HubSpot alternatives in CRM software, ranked by Sparkpulse's velocity_score.
Updated Aug 12, 2026
Looking for the best alternatives to HubSpot? Sparkpulse tracks and ranks 12 alternatives in CRM software by shipping velocity — how frequently each ships meaningful updates, verified from official changelogs. For reference, HubSpot shipped 0 meaningful updates in the last 30 days and carries a velocity score of 5.0 out of 10 in 2026. The alternatives below are ranked the same way, so you're comparing real release momentum, not marketing claims.
About HubSpot
HubSpot is in roundup-cadence mode after Spring Spotlight, polishing Commerce Hub and integrations.
HubSpot just closed Spring Spotlight (Contracts went public, AI playbooks shipped) and the recent stretch is mostly digestive: an April product-updates rollup, a sandbox-sunset deadline extension, two near-identical Commerce Hub QoL roundups, and a Smart-CRM narrative on cross-tool data. The most concrete shipment in the window is a free HubSpot for Google Sheets extension that brings record reads/writes into a sheet sidebar.
Velocity 5.0 · Last update 3mo ago
Top 12 alternatives to HubSpot
Ranked by recent ship velocity. Tap any card for the full editorial breakdown, or pivot to a head-to-head.
CRM
Twenty's agent surface keeps widening while the release train splits across two tags
CRM
Thryv rebuilt itself as one AI platform for local businesses, then went back to publishing SEO.
CRM
Streak went from an MCP server you configure to a Claude connector you click.
CRM
Snov.io is wiring its prospect database into assistants and automation runtimes it doesn't own.
CRM
Salesflare ships AI-import and an MCP connector to ChatGPT and Claude, amid heavy 'best CRM' SEO output.
CRM
A CRM whose public feed is entirely email-marketing education, not product news.
CRM
NetHunt publishes CRM explainers on a steady cadence; the product stays off the feed
CRM
Recruiterflow's feed is a content-marketing engine, not a changelog
CRM
The tracked feed is agency marketing content, so Vendasta's actual shipping stays invisible here
CRM
Membrain's crawled feed is sales-methodology content marketing, not a product changelog.
CRM
A weekly release train aimed at the supervisor's chair rather than the agent's.
HubSpot vs alternatives — shipping velocity at a glance
Velocity score (0–10) and meaningful releases shipped in the last 30 days, from official changelogs. Higher = shipping faster.
| Product | Velocity | Sparks · 30d | Focus areas | Latest release |
|---|---|---|---|---|
| HubSpot (baseline) | 5.0 | 0 | commerce-hubsmart-crmintegrations | — |
| Folk | 8.8 | 2 | crmmcpapi-surface | Join our new beta for Interactions API |
| Twenty | 7.5 | 0 | crmai-agentssdk | — |
| Thryv | 6.3 | 1 | smb-platformlocal-discoveryreputation-management | Introducing Thryv: The AI-Powered Growth Platform Built for Local Businesses |
| Streak | 6.3 | 1 | gmail-crmmcpclaude-connector | 🤖 Add Streak as a Claude connector |
| Snov.io | 6.3 | 1 | sales-prospectingenrichmentai-integrations | Snov.io July Updates: AI Integrations, Company Enrichment, and Smarter LinkedIn Automation |
| Salesflare | 6.3 | 0 | crmmcpai-import | Fill Your Pipeline Faster, Import Smarter |
| BigContacts | 5.0 | 0 | crmemail-marketingseo-content | — |
| NetHunt CRM | 5.0 | 0 | content-marketingcrm-seosales-tracking | — |
| Recruiterflow | 5.0 | 0 | recruitingatscontent-marketing | — |
| Vendasta | 5.0 | 0 | content-marketingagency-enablementai-receptionist | — |
| Membrain | 5.0 | 0 | content-marketingsales-methodologypodcast | — |
| Hooked CRM | 5.0 | 0 | call-centeragency-multitenancysupervisor-tooling | — |
The 12 best HubSpot alternatives, in depth
1. Folk · velocity 8.8
Folk is unbundling its CRM into surfaces: an agent, a phone, and now an API.
Over the last 30 days Folk shipped 2 meaningful updates vs HubSpot's 0, most recently “Join our new beta for Interactions API”. Its velocity score of 8.8/10 blends that with longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Folk focuses on crm, mcp and api surface.
Over the last 30 days Folk has been shipping faster than HubSpot — a point in its favour if release momentum matters to you.
2. Twenty · velocity 7.5
Twenty's agent surface keeps widening while the release train splits across two tags.
Its velocity score of 7.5/10 reflects longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Twenty focuses on crm, ai agents and sdk.
Twenty and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
3. Thryv · velocity 6.3
Thryv rebuilt itself as one AI platform for local businesses, then went back to publishing SEO.
Over the last 30 days Thryv shipped 1 meaningful update vs HubSpot's 0, most recently “Introducing Thryv: The AI-Powered Growth Platform Built for Local Businesses”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Thryv focuses on smb platform, local discovery and reputation management.
Over the last 30 days Thryv has been shipping faster than HubSpot — a point in its favour if release momentum matters to you.
4. Streak · velocity 6.3
Streak went from an MCP server you configure to a Claude connector you click.
Over the last 30 days Streak shipped 1 meaningful update vs HubSpot's 0, most recently “🤖 Add Streak as a Claude connector”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Streak focuses on gmail crm, mcp and claude connector.
Over the last 30 days Streak has been shipping faster than HubSpot — a point in its favour if release momentum matters to you.
5. Snov.io · velocity 6.3
Snov.io is wiring its prospect database into assistants and automation runtimes it doesn't own.
Over the last 30 days Snov.io shipped 1 meaningful update vs HubSpot's 0, most recently “Snov.io July Updates: AI Integrations, Company Enrichment, and Smarter LinkedIn Automation”. Its velocity score of 6.3/10 blends that with longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Snov.io focuses on sales prospecting, enrichment and ai integrations.
Over the last 30 days Snov.io has been shipping faster than HubSpot — a point in its favour if release momentum matters to you.
6. Salesflare · velocity 6.3
Salesflare ships AI-import and an MCP connector to ChatGPT and Claude, amid heavy 'best CRM' SEO output.
Its velocity score of 6.3/10 reflects longer-term release cadence; its most recent meaningful update was “Fill Your Pipeline Faster, Import Smarter”.
Where HubSpot leans on commerce hub, smart crm and integrations, Salesflare focuses on crm, mcp and ai import.
Salesflare and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Salesflare trajectory → · Compare HubSpot vs Salesflare →
7. BigContacts · velocity 5.0
A CRM whose public feed is entirely email-marketing education, not product news.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, BigContacts focuses on crm, email marketing and seo content.
BigContacts and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full BigContacts trajectory → · Compare HubSpot vs BigContacts →
8. NetHunt CRM · velocity 5.0
NetHunt publishes CRM explainers on a steady cadence; the product stays off the feed.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, NetHunt CRM focuses on content marketing, crm seo and sales tracking.
NetHunt CRM and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full NetHunt CRM trajectory → · Compare HubSpot vs NetHunt CRM →
9. Recruiterflow · velocity 5.0
Recruiterflow's feed is a content-marketing engine, not a changelog.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Recruiterflow focuses on recruiting, ats and content marketing.
Recruiterflow and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Recruiterflow trajectory → · Compare HubSpot vs Recruiterflow →
10. Vendasta · velocity 5.0
The tracked feed is agency marketing content, so Vendasta's actual shipping stays invisible here.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Vendasta focuses on content marketing, agency enablement and ai receptionist.
Vendasta and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
11. Membrain · velocity 5.0
Membrain's crawled feed is sales-methodology content marketing, not a product changelog.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Membrain focuses on content marketing, sales methodology and podcast.
Membrain and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
12. Hooked CRM · velocity 5.0
A weekly release train aimed at the supervisor's chair rather than the agent's.
Its velocity score of 5.0/10 reflects longer-term release cadence.
Where HubSpot leans on commerce hub, smart crm and integrations, Hooked CRM focuses on call center, agency multitenancy and supervisor tooling.
Hooked CRM and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.
Full Hooked CRM trajectory → · Compare HubSpot vs Hooked CRM →
Frequently asked questions
What are the best alternatives to HubSpot?
The top HubSpot alternatives we currently track in CRM software are Folk, Twenty, Thryv, Streak, Snov.io, ranked by recent ship velocity.
How is this list of HubSpot alternatives ranked?
Alternatives are ranked by Sparkpulse's velocity_score — release cadence + 30-day spark count + sector-relative ship rate.
Can I compare HubSpot directly with one of these alternatives?
Yes — every card has a "Compare with HubSpot" link to a side-by-side /compare page.