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HubSpot alternatives

The best HubSpot alternatives in CRM software, ranked by Sparkpulse's velocity_score.

Updated Nov 14, 2026

Looking for the best alternatives to HubSpot? Sparkpulse tracks and ranks 12 alternatives in CRM software by shipping velocity — how frequently each ships meaningful updates, verified from official changelogs. For reference, HubSpot shipped 0 meaningful updates in the last 30 days and carries a velocity score of 5.0 out of 10 in 2026. The alternatives below are ranked the same way, so you're comparing real release momentum, not marketing claims.

About HubSpot

HubSpot is in roundup-cadence mode after Spring Spotlight, polishing Commerce Hub and integrations.

HubSpot just closed Spring Spotlight (Contracts went public, AI playbooks shipped) and the recent stretch is mostly digestive: an April product-updates rollup, a sandbox-sunset deadline extension, two near-identical Commerce Hub QoL roundups, and a Smart-CRM narrative on cross-tool data. The most concrete shipment in the window is a free HubSpot for Google Sheets extension that brings record reads/writes into a sheet sidebar.

Velocity 5.0 · Last update 6mo ago

Read the full HubSpot trajectory →

Top 12 alternatives to HubSpot

Ranked by recent ship velocity. Tap any card for the full editorial breakdown, or pivot to a head-to-head.

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HubSpot vs alternatives — shipping velocity at a glance

Velocity score (0–10) and meaningful releases shipped in the last 30 days, from official changelogs. Higher = shipping faster.

ProductVelocitySparks · 30dFocus areasLatest release
HubSpot (baseline)5.00commerce-hubsmart-crmintegrations—
Wealthbox7.52advisor crmai agentsmcpIntroducing Wealthbox AI Agents, Included on Every Plan
Bitrix245.00content-marketingai-agentscrm—
Twenty5.00crmopen sourcesso—
Twenty5.00open-source-crmpermissionsworkflows—
GroupOffice5.00groupwareself-hostedcrm—
Folk5.00crmmcpai-agents—
Folk5.00crmmcpai-agents—
IntegCRM5.00crmemail-marketingdeliverability—
Lime Connect5.00customer serviceai agentsworkflows—
Snov.io5.00ai-integrationdata-enrichmentai-writerSnov.io August: AI-powered web enrichment and bulk email search
Close CRM5.00sales crmcallingai assistant—
Less Annoying CRM5.00small-business-crmcustomer-requestscontact-records—

The 12 best HubSpot alternatives, in depth

1. Wealthbox · velocity 7.5

Wealthbox puts 24 prebuilt AI agents on every plan, at no extra charge.

Over the last 30 days Wealthbox shipped 2 meaningful updates vs HubSpot's 0, most recently “Introducing Wealthbox AI Agents, Included on Every Plan”. Its velocity score of 7.5/10 blends that with longer-term release cadence.

Where HubSpot leans on commerce hub, smart crm and integrations, Wealthbox focuses on advisor crm, ai agents and mcp.

Over the last 30 days Wealthbox has been shipping faster than HubSpot — a point in its favour if release momentum matters to you.

2. Bitrix24 · velocity 5.0

Bitrix24's blog explains MCP for small teams; still no product releases.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where HubSpot leans on commerce hub, smart crm and integrations, Bitrix24 focuses on content marketing, ai agents and crm.

Bitrix24 and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

3. Twenty · velocity 5.0

Twenty 2.58.1 stops existing accounts from joining a workspace through SSO alone.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where HubSpot leans on commerce hub, smart crm and integrations, Twenty focuses on crm, open source and sso.

Twenty and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

4. Twenty · velocity 5.0

Twenty 2.58 rebuilds CRM permissions down to the row and adds MCP workflow steps.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where HubSpot leans on commerce hub, smart crm and integrations, Twenty focuses on open source crm, permissions and workflows.

Twenty and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

5. GroupOffice · velocity 5.0

GroupOffice patches its 25.0 and 6.8 lines again, still with no notes.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where HubSpot leans on commerce hub, smart crm and integrations, GroupOffice focuses on groupware, self hosted and crm.

GroupOffice and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

6. Folk · velocity 5.0

Folk adds a command panel and quick-add tasks after its agent-era repositioning.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where HubSpot leans on commerce hub, smart crm and integrations, Folk focuses on crm, mcp and ai agents.

Folk and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

7. Folk · velocity 5.0

Folk now pitches itself as the CRM for the agent era.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where HubSpot leans on commerce hub, smart crm and integrations, Folk focuses on crm, mcp and ai agents.

Folk and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

8. IntegCRM · velocity 5.0

IntegCRM adds document folders, turning back to client records after two email releases.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where HubSpot leans on commerce hub, smart crm and integrations, IntegCRM focuses on crm, email marketing and deliverability.

IntegCRM and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

9. Lime Connect · velocity 5.0

Lime Connect transcribes voice messages and lets workflow inputs be skipped.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where HubSpot leans on commerce hub, smart crm and integrations, Lime Connect focuses on customer service, ai agents and workflows.

Lime Connect and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

10. Snov.io · velocity 5.0

Snov.io's October update brings LinkedIn Prospect Finder 4.0 and an AI Assistant.

Its velocity score of 5.0/10 reflects longer-term release cadence; its most recent meaningful update was “Snov.io August: AI-powered web enrichment and bulk email search”.

Where HubSpot leans on commerce hub, smart crm and integrations, Snov.io focuses on ai integration, data enrichment and ai writer.

Snov.io and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

11. Close CRM · velocity 5.0

Close turns caller ID into an automatic choice with Local Presence.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where HubSpot leans on commerce hub, smart crm and integrations, Close CRM focuses on sales crm, calling and ai assistant.

Close CRM and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

12. Less Annoying CRM · velocity 5.0

Less Annoying CRM lets users pin notes to the top of a contact.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where HubSpot leans on commerce hub, smart crm and integrations, Less Annoying CRM focuses on small business crm, customer requests and contact records.

Less Annoying CRM and HubSpot have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

Frequently asked questions

What are the best alternatives to HubSpot?

The top HubSpot alternatives we currently track in CRM software are Wealthbox, Bitrix24, Twenty, Twenty, GroupOffice, ranked by recent ship velocity.

How is this list of HubSpot alternatives ranked?

Alternatives are ranked by Sparkpulse's velocity_score — release cadence + 30-day spark count + sector-relative ship rate.

Can I compare HubSpot directly with one of these alternatives?

Yes — every card has a "Compare with HubSpot" link to a side-by-side /compare page.