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Productboard

PM
Velocity5.0

Product management platform for prioritization and roadmapping

www.productboard.com ↗

Productboard is methodically making its customer-insight data programmable through a v2 API build-out.

apideveloper-platformproduct-managementintegrationscustomer-insightsv2-migration
◆Current state
Productboard's public activity is a steady stream of v2 REST API additions. The recent window closes v1 parity gaps (fulltext note search, team and note-type filters, custom-field filtering with an isSet presence check, source metadata for CRM matching) and adds net-new surface — a beta endpoint returning an aggregated customer score for any product-hierarchy entity. The work is developer-platform, not end-user UI.
◆Where it's heading
The throughline is making Productboard's prioritization and customer-insight data fully queryable and integrable via API. Reaching and exceeding v1 parity, then exposing scoring data, points toward Productboard positioning its data as a programmable layer other systems build on, not just a UI to visit. This deepens an integration strategy rather than changing product direction.
◆Prediction
Expect continued v2 endpoint expansion toward eventual v1 deprecation, with more prioritization and scoring signals exposed for CRM, analytics, and internal tooling integrations.

◆Recent moves

  1. 10d ago

    v2 - 2026-07-20 - Customer score for entities (Beta)

    A beta endpoint returns an aggregated customer score for a single entity, combining weighted importance ratings across it and all descendants. The clearest net-new addition in the window — it exposes Productboard's prioritization signal programmatically.

    View source ↗
  2. 28d ago

    v2 - 2026-07-02 - Fulltext search for notes

    Adds fulltext search across note content via data.search.query, closing a parity gap with v1's term parameter and combinable with filters. Gated during rollout — incremental but real API capability.

    View source ↗
  3. 1mo ago

    v2 - 2026-06-29 - Company source metadata available

    Completes migration of company source metadata to v2, populating metadata.source and removing a temporary consistency gap. Migration plumbing that closes out a v1-to-v2 transition detail.

    View source ↗
  4. 1mo ago

    v2 - 2026-06-18 - Custom field presence filter

    Adds an isSet presence filter to custom-field filtering, matching entities by whether a field has a value. A small but genuine expansion of the search API's expressiveness.

    View source ↗
  5. 1mo ago

    v2 - 2026-06-15 - Filter entities by team

    Adds team-based filtering to both list and search entity endpoints via teams[id]/teams[name] parameters. Part of the steady widening of v2's query surface.

    View source ↗
  6. 1mo ago

    v2 - 2026-06-09 - Filter notes by type

    Adds a type[] array parameter to filter notes by one or more types and deprecates the single-value type parameter. Continues the v2 API's parity-and-beyond expansion.

    View source ↗