OpenObserve
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Comparison · Analytics
AgencyAnalytics vs Umami
A side-by-side editorial comparison of AgencyAnalytics and Umami — release velocity, themes, recent moves, and the top alternatives to consider.
AgencyAnalytics vs Umami: at a glance
What is AgencyAnalytics?
AgencyAnalytics adds autonomous AI client profiling and historical AI citation tracking — two moves that redefine what the platform can do for agencies.
AgencyAnalytics is a marketing agency reporting platform shipping at high velocity in 2026, with two distinct capability expansions alongside steady integration work. AgencyAI now builds client context profiles automatically when a new client is added — pulling website and business data before the user asks any questions. Separately, AI Tracker gained historical prompt tracking: agencies can now show clients exactly when and how their citations in AI-generated answers shifted over time, turning AI visibility into a measurable, provable service.
What is Umami?
Umami spent late 2025 patching Next.js CVEs, then shipped Boards and Session Replay in v3.1.0.
The window splits sharply. Four of six releases are December 2025 patches across the v2 and v3 lines, all responding to the same Next.js and React security advisories plus Docker build breakage — several shipped within days of each other because the first fix updated Next.js without the affected React versions. Then v3.1.0 in April 2026 delivered custom dashboards as Boards, Session Replay, Web Vitals performance tracking, a redesigned share page, and a large batch of fixes.
AgencyAnalytics vs Umami: editorial side-by-side
AgencyAnalytics
7.5ANALYTICS
AgencyAnalytics adds autonomous AI client profiling and historical AI citation tracking — two moves that redefine what the platform can do for agencies.
◆ Current state
AgencyAnalytics is a marketing agency reporting platform shipping at high velocity in 2026, with two distinct capability expansions alongside steady integration work. AgencyAI now builds client context profiles automatically when a new client is added — pulling website and business data before the user asks any questions. Separately, AI Tracker gained historical prompt tracking: agencies can now show clients exactly when and how their citations in AI-generated answers shifted over time, turning AI visibility into a measurable, provable service.
◆ Where it's heading
AgencyAnalytics is positioning around two 2026 trends simultaneously: autonomous AI workflows for agency operations (scheduled AgencyAI prompts, auto-built client context) and AI search visibility as a client deliverable (AI Tracker, Ahrefs AI Visibility integration). The Ahrefs and Semrush integration expansions — covering Site Explorer, Site Audit, SERP features, AI Visibility — are making the platform a single-pane analytics surface rather than a reporting wrapper.
◆ Prediction
The auto-context feature will expand to existing clients (the release notes it's working on this), and AI Tracker will likely gain competitor comparison and citation source attribution as agencies demand proof of AI optimization work.
Umami
0.0ANALYTICS
Umami spent late 2025 patching Next.js CVEs, then shipped Boards and Session Replay in v3.1.0.
◆ Current state
The window splits sharply. Four of six releases are December 2025 patches across the v2 and v3 lines, all responding to the same Next.js and React security advisories plus Docker build breakage — several shipped within days of each other because the first fix updated Next.js without the affected React versions. Then v3.1.0 in April 2026 delivered custom dashboards as Boards, Session Replay, Web Vitals performance tracking, a redesigned share page, and a large batch of fixes.
◆ Where it's heading
The security cluster is a framework dependency showing its cost — an analytics tool inheriting its release schedule from Next.js advisories. v3.1.0 is where product work resumes, and its content is telling: Session Replay and Web Vitals move Umami past pageview counting into behaviour and performance, which is the territory occupied by heavier commercial analytics rather than the lightweight privacy-first tools it grew up alongside.
◆ Prediction
Expect the next releases to build on Boards and Session Replay rather than return to the counting core, since both are new surfaces that arrived with a single release and no follow-up yet.
Alternatives to AgencyAnalytics and Umami
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either AgencyAnalytics or Umami.
dbt Core
dbt 2.0 ships stable with an official OSS/proprietary split and agentic skill loading
Fulcrum
Fulcrum ships MCP server and AI Toolkit to let AI assistants build and query field data forms
Holistics
Holistics builds AI governance and docs-as-analytics in parallel, shipping both weekly
OpenHouse
OpenHouse breaks ground on Iceberg views while tightening storage lifecycle and authorization
Lightdash
Lightdash is cutting its dbt dependency and building AI-powered authoring into every layer of its BI stack.
See all AgencyAnalytics alternatives → · See all Umami alternatives →
Recent activity from AgencyAnalytics and Umami
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 8d agoAgencyAnalyticsSemrush Projects SERP feature reporting
- 13d agoAgencyAnalyticsAgencyAI starts building client context automatically ⚡
- 14d agoAgencyAnalyticsSemrush Site Audit data â now in your reports
- 16d agoAgencyAnalyticsAhrefs integration now offers more metrics
- 20d agoAgencyAnalyticsAI Tracker: track historical prompt responses & performance ⚡
- 29d agoAgencyAnalyticsMailerLite is now available
- 5mo agoUmamiv3.1.0: Boards, Session Replay and Web Vitals ⚡
- 9mo agoUmamiv3.0.3: Next.js security patch
- 9mo agoUmamiv2.20.2: Next.js security patch for the v2 line
- 9mo agoUmamiv2.20.1: React version fix and Docker build repairs
- 9mo agoUmamiv2.20.0: Next.js CVE fix for the v2 line
- 9mo agoUmamiv3.0.2: Next.js RSC vulnerability patch and UI fixes
Frequently asked questions
What is the difference between AgencyAnalytics and Umami?
They serve adjacent needs but don't currently overlap on shipped themes. AgencyAnalytics is currently shipping more aggressively (velocity 7.5 vs 0.0), with 2 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is AgencyAnalytics better than Umami?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. AgencyAnalytics is currently shipping more aggressively (velocity 7.5 vs 0.0), with 2 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
What are the best alternatives to AgencyAnalytics?
Top AgencyAnalytics alternatives in Analytics are ranked by recent ship velocity. Browse the "AgencyAnalytics alternatives" section above for the current picks, or visit /alternatives/agencyanalytics for the full list with editorial commentary on each.
What are the best alternatives to Umami?
Top Umami alternatives in Analytics are ranked by recent ship velocity. Browse the "Umami alternatives" section above for the current picks, or visit /alternatives/umami for the full list with editorial commentary on each.