MailBeez
MailBeez V5 arrives with a redesigned workspace, dark mode and V5-ready modules.
Comparison · Mkt Auto
Ghost vs SendPortal
A side-by-side editorial comparison of Ghost and SendPortal — release velocity, themes, recent moves, and the top alternatives to consider.
Ghost vs SendPortal: at a glance
What is Ghost?
Ghost lets publishers store their own member details in custom fields.
Ghost now lets publications define custom fields and store member details directly in Ghost. It follows a run of member email automation releases: tier-specific welcome sequences and automation analytics in October, then lifecycle triggers on 4 November that start flows when a paid member changes tier or leaves.
What is SendPortal?
SendPortal resurfaces with a v4 patch release, its first tag since 2020.
SendPortal's last tagged release before this month was v1.0.3 in July 2020. On October 22 it published v4.0.0.1, which fixes sp:install skipping migrations on fresh installs and a route-caching failure from a duplicate logout route. The changelog link implies a v4.0.0 release just before it, which isn't in the tracked entries.
Ghost vs SendPortal: editorial side-by-side
Ghost
5.0MKT AUTO
Ghost lets publishers store their own member details in custom fields.
◆ Current state
Ghost now lets publications define custom fields and store member details directly in Ghost. It follows a run of member email automation releases: tier-specific welcome sequences and automation analytics in October, then lifecycle triggers on 4 November that start flows when a paid member changes tier or leaves.
◆ Where it's heading
Ghost is building out its member database so automations have more to act on. Custom fields are the data layer the triggers and sequences have been missing, which points toward segmenting and targeting by publisher-defined attributes.
◆ Prediction
Expect automations or email segments to filter on custom fields next; the entry does not say whether fields can be set through signup forms or the API.
SendPortal
2.5MKT AUTO
SendPortal resurfaces with a v4 patch release, its first tag since 2020.
◆ Current state
SendPortal's last tagged release before this month was v1.0.3 in July 2020. On October 22 it published v4.0.0.1, which fixes sp:install skipping migrations on fresh installs and a route-caching failure from a duplicate logout route. The changelog link implies a v4.0.0 release just before it, which isn't in the tracked entries.
◆ Where it's heading
A major version followed by fixes to the installer suggests the project is active again and new installs are being tested. With two tagged releases six years apart, there's no cadence to read yet.
◆ Prediction
If v4 is a real revival, more point releases should follow within weeks; another long silence would mean v4 was a one-off.
Alternatives to Ghost and SendPortal
Other Mkt Auto products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Ghost or SendPortal.
Postiz
Postiz encrypts channel tokens and lets agents send connect links for new channels.
n8n
n8n fixes executions being redacted when they used global credentials, on three lines.
Gumloop
Gumloop 13.6 gives admins one set of rules for every tool an agent touches.
AcyMailing
AcyMailing 11.1.2 closes holes that let strangers read or unsubscribe any subscriber.
Buttondown
Buttondown lets writers reorder editor blocks without a mouse.
See all Ghost alternatives → · See all SendPortal alternatives →
Recent activity from Ghost and SendPortal
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 4d agoGhostCustom fields
- 10d agoGhostLifecycle triggers for automations
- 23d agoSendPortalv4.0.0.1: fixes fresh-install migrations and route caching
- 24d agoGhostStripe Checkout customization
- 1mo agoGhostTier-specific welcome sequences
- 1mo agoGhostAutomation analytics
- 2mo agoGhostGift subscription improvements
- 6y agoSendPortalv1.0.3: Drops laracatch-client dependency
Frequently asked questions
What is the difference between Ghost and SendPortal?
They serve adjacent needs but don't currently overlap on shipped themes. Ghost is currently shipping more aggressively (velocity 5.0 vs 2.5), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Ghost better than SendPortal?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Ghost is currently shipping more aggressively (velocity 5.0 vs 2.5), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Mkt Auto products to evaluate alongside.
What are the best alternatives to Ghost?
Top Ghost alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Ghost alternatives" section above for the current picks, or visit /alternatives/ghost for the full list with editorial commentary on each.
What are the best alternatives to SendPortal?
Top SendPortal alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "SendPortal alternatives" section above for the current picks, or visit /alternatives/sendportal for the full list with editorial commentary on each.