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Microsoft Clarity vs ThingsBoard

A side-by-side editorial comparison of Microsoft Clarity and ThingsBoard — release velocity, themes, recent moves, and the top alternatives to consider.

Microsoft Clarity vs ThingsBoard: at a glance

FeatureMicrosoft ClarityThingsBoard
SectorAnalyticsAnalytics
Velocity score5.05.0
Sparks · 30d00
Top themesai-visibility, agent-traffic, bot-analytics, web-analyticsiot platform, security, release maintenance, lts
Last editorial update1h ago3h ago
WebsiteVisit →Visit →

What is Microsoft Clarity?

Clarity turns its AI-traffic work toward agents on sites, with a 5.2M-session study.

Microsoft Clarity's product releases sit almost entirely on AI visibility: citation topics, branded vs non-branded query splits, scrape-to-referral attribution, custom brand terms and page-type classification in Bot Activity. October has brought no product release so far, only two blog posts: a study of AI-powered visits across 5.2 million sessions, and an account of cutting clarity.js by 4.5% with an automated AI experiment loop.

Read the full Microsoft Clarity trajectory →

What is ThingsBoard?

ThingsBoard closes a script-sandbox file write and dozens of CVEs on its 4.3 and 4.2 lines.

ThingsBoard keeps three lines patched in parallel: 4.4, 4.3.1 and the 4.2 LTS. On October 27, 4.3.1.8 and 4.2.2.8 shipped a large security batch, including a fix for arbitrary file writes from the TBEL script sandbox and tamper protection for the OAuth2 authorization cookie. On October 30, 4.4.0.2 followed with security patches, though its notes list no details.

Read the full ThingsBoard trajectory →

Microsoft Clarity vs ThingsBoard: editorial side-by-side

M5.0

Clarity turns its AI-traffic work toward agents on sites, with a 5.2M-session study.

◆ Current state

Microsoft Clarity's product releases sit almost entirely on AI visibility: citation topics, branded vs non-branded query splits, scrape-to-referral attribution, custom brand terms and page-type classification in Bot Activity. October has brought no product release so far, only two blog posts: a study of AI-powered visits across 5.2 million sessions, and an account of cutting clarity.js by 4.5% with an automated AI experiment loop.

◆ Where it's heading

Each release adds another filter or segmentation layer to the same AI-visibility surface, moving it from raw counts toward per-page and per-brand reporting. The agent study extends the subject from AI crawlers and citations to agents acting on sites, including searches, forms and checkout. The MCP server posts suggest Clarity also wants this data queried by agents, not just read in dashboards.

◆ Prediction

Expect agent sessions to appear as their own segment in Clarity reporting, following the path from crawler data to scrape-to-referral. The entries don't confirm such a feature or show whether Clarity will charge for any of this.

T
ThingsBoard
ANALYTICS
5.0

ThingsBoard closes a script-sandbox file write and dozens of CVEs on its 4.3 and 4.2 lines.

◆ Current state

ThingsBoard keeps three lines patched in parallel: 4.4, 4.3.1 and the 4.2 LTS. On October 27, 4.3.1.8 and 4.2.2.8 shipped a large security batch, including a fix for arbitrary file writes from the TBEL script sandbox and tamper protection for the OAuth2 authorization cookie. On October 30, 4.4.0.2 followed with security patches, though its notes list no details.

◆ Where it's heading

After the 4.4 feature release the project is back to maintenance on all supported lines, mostly security and runtime fixes, with the IoT Hub catalogue getting steady UI work alongside. Feature work arrives in larger, infrequent releases.

◆ Prediction

Expect the next entries to be routine patches across all three lines. The notes do not say whether 4.4.0.2 carries the same fixes as the 4.3 batch.

Alternatives to Microsoft Clarity and ThingsBoard

Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Microsoft Clarity or ThingsBoard.

See all Microsoft Clarity alternatives → · See all ThingsBoard alternatives →

Recent activity from Microsoft Clarity and ThingsBoard

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 12h agoThingsBoardThingsBoard 4.4.0.2: security patches, no details listed
  2. 1d agoMicrosoft ClarityWhat AI Agents Do on Websites: Insights From 5.2 Million Sessions
  3. 1d agoMicrosoft ClarityHow We Made clarity.js 4.5% Smaller Without Sacrificing Compatibility
  4. 3d agoThingsBoardThingsBoard 4.3.1.8 fixes TBEL sandbox file write and CVE batch
  5. 3d agoThingsBoardThingsBoard 4.2.2.8: LTS security backport
  6. 8d agoThingsBoardThingsBoard 4.4.0.1: 2026 time zone data update
  7. 8d agoThingsBoardThingsBoard 4.3.1.7: 2026 time zone data update
  8. 8d agoThingsBoardThingsBoard 4.2.2.7: 2026 time zone data update
  9. 1mo agoMicrosoft ClarityHow We Use an AI Skill to Ship Clarity Releases with Confidence
  10. 1mo agoMicrosoft ClarityCustomize Your Brand Terms in Microsoft Clarity AI Visibility
  11. 1mo agoMicrosoft ClarityIntroducing Page Classification in Clarity Bot Activity
  12. 1mo agoMicrosoft ClarityHow SaaS Teams Can Use Clarity to Understand Monetization Behavior

Frequently asked questions

What is the difference between Microsoft Clarity and ThingsBoard?

They serve adjacent needs but don't currently overlap on shipped themes. Microsoft Clarity and ThingsBoard are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Microsoft Clarity better than ThingsBoard?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Microsoft Clarity and ThingsBoard are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.

What are the best alternatives to Microsoft Clarity?

Top Microsoft Clarity alternatives in Analytics are ranked by recent ship velocity. Browse the "Microsoft Clarity alternatives" section above for the current picks, or visit /alternatives/microsoft-clarity for the full list with editorial commentary on each.

What are the best alternatives to ThingsBoard?

Top ThingsBoard alternatives in Analytics are ranked by recent ship velocity. Browse the "ThingsBoard alternatives" section above for the current picks, or visit /alternatives/thingsboard for the full list with editorial commentary on each.