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Comparison · Mkt Auto

Ghost vs Mautic

A side-by-side editorial comparison of Ghost and Mautic — release velocity, themes, recent moves, and the top alternatives to consider.

Ghost vs Mautic: at a glance

FeatureGhostMautic
SectorMkt AutoMkt Auto
Velocity score5.05.0
Sparks · 30d00
Top themesmembership, email automation, member data, lifecycle marketingmarketing automation, open source, security, email marketing
Last editorial update2d ago11d ago
WebsiteVisit →Visit →

What is Ghost?

Ghost lets publishers store their own member details in custom fields.

Ghost now lets publications define custom fields and store member details directly in Ghost. It follows a run of member email automation releases: tier-specific welcome sequences and automation analytics in October, then lifecycle triggers on 4 November that start flows when a paid member changes tier or leaves.

Read the full Ghost trajectory →

What is Mautic?

Mautic patches remote code execution in campaign import across three supported branches.

Mautic, the open-source marketing automation platform, released 7.2.2, 6.0.10 and 5.2.12 on 26 October as security releases, including remote code execution through campaign import and a Twig sandbox escape in theme templates. September's 7.2.1 was a bug sweep after the 7.2.0 feature release that added transactional emails, A/B testing for segment emails and a Marketplace API.

Read the full Mautic trajectory →

Ghost vs Mautic: editorial side-by-side

Ghost logo
Ghost
MKT AUTO
5.0

Ghost lets publishers store their own member details in custom fields.

◆ Current state

Ghost now lets publications define custom fields and store member details directly in Ghost. It follows a run of member email automation releases: tier-specific welcome sequences and automation analytics in October, then lifecycle triggers on 4 November that start flows when a paid member changes tier or leaves.

◆ Where it's heading

Ghost is building out its member database so automations have more to act on. Custom fields are the data layer the triggers and sequences have been missing, which points toward segmenting and targeting by publisher-defined attributes.

◆ Prediction

Expect automations or email segments to filter on custom fields next; the entry does not say whether fields can be set through signup forms or the API.

M
Mautic
MKT AUTO
5.0

Mautic patches remote code execution in campaign import across three supported branches.

◆ Current state

Mautic, the open-source marketing automation platform, released 7.2.2, 6.0.10 and 5.2.12 on 26 October as security releases, including remote code execution through campaign import and a Twig sandbox escape in theme templates. September's 7.2.1 was a bug sweep after the 7.2.0 feature release that added transactional emails, A/B testing for segment emails and a Marketplace API.

◆ Where it's heading

The project keeps three branches (5.x, 6.x, 7.x) under coordinated security maintenance, with fixes landing on all of them the same day. Feature work comes in larger minor releases, followed by point releases that fix campaigns, forms and the builder.

◆ Prediction

Expect 7.3 release candidates next, given 7.2.0 followed a two-RC pattern, with 5.x and 6.x continuing to receive security-only releases.

Alternatives to Ghost and Mautic

Other Mkt Auto products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Ghost or Mautic.

See all Ghost alternatives → · See all Mautic alternatives →

Recent activity from Ghost and Mautic

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 4d agoGhostCustom fields
  2. 10d agoGhostLifecycle triggers for automations
  3. 19d agoMauticMautic 7.2.2 fixes remote code execution in campaign import
  4. 19d agoMauticMautic 6.0.10 security release fixes a Twig sandbox escape
  5. 19d agoMauticMautic 5.2.12 security release fixes a Twig sandbox escape
  6. 24d agoGhostStripe Checkout customization
  7. 1mo agoGhostTier-specific welcome sequences
  8. 1mo agoGhostAutomation analytics
  9. 1mo agoMauticMautic 7.2.1 fixes campaign timing and repeating events
  10. 2mo agoMauticMautic Community 7.2.0 Lynx Edition ⚡
  11. 2mo agoGhostGift subscription improvements
  12. 3mo agoMautic7.2.0-rc2

Frequently asked questions

What is the difference between Ghost and Mautic?

They serve adjacent needs but don't currently overlap on shipped themes. Ghost and Mautic are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Ghost better than Mautic?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Ghost and Mautic are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Mkt Auto products to evaluate alongside.

What are the best alternatives to Ghost?

Top Ghost alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Ghost alternatives" section above for the current picks, or visit /alternatives/ghost for the full list with editorial commentary on each.

What are the best alternatives to Mautic?

Top Mautic alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Mautic alternatives" section above for the current picks, or visit /alternatives/mautic for the full list with editorial commentary on each.