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Comparison · Finance

Adapty vs Increase

A side-by-side editorial comparison of Adapty and Increase — release velocity, themes, recent moves, and the top alternatives to consider.

Adapty vs Increase: at a glance

FeatureAdaptyIncrease
SectorFinanceFinance
Velocity score5.02.5
Sparks · 30d00
Top themesmonetization, paywalls, flow-builder, personalisationbanking-as-a-service, payments, compliance, api
Last editorial update4d ago12d ago
WebsiteVisit →Visit →

What is Adapty?

Adapty lets one paywall flow personalise itself with the app's own user data

Adapty has finished moving customers onto one builder: the old Paywall and Onboarding Builders were deprecated on October 1 and Paywalls now live inside Flows & Paywalls. Since then it added a yearly plan sold as 12 monthly payments on native iOS, and the November 9 roundup brings custom tags, where the app passes a value through the SDK and any text in a flow can display it, alongside flow funnels and screen animations.

Read the full Adapty trajectory →

What is Increase?

Increase enriches card transactions with Spade merchant data between its quarterly letters.

A standalone update joins the quarterly newsletters: card transactions now carry a Spade enrichment record with the merchant's name, legal name, logo, website, phone number, store location and an industry category up to four levels deep. The last three quarters moved past core payment rails into managed compliance, entity onboarding sessions, 3D Secure, push provisioning and IP-restricted API keys. SDK coverage has widened to C#, PHP and Ruby, and the documentation was reworked to be readable by LLMs.

Read the full Increase trajectory →

Adapty vs Increase: editorial side-by-side

A
Adapty
FINANCE
5.0

Adapty lets one paywall flow personalise itself with the app's own user data

◆ Current state

Adapty has finished moving customers onto one builder: the old Paywall and Onboarding Builders were deprecated on October 1 and Paywalls now live inside Flows & Paywalls. Since then it added a yearly plan sold as 12 monthly payments on native iOS, and the November 9 roundup brings custom tags, where the app passes a value through the SDK and any text in a flow can display it, alongside flow funnels and screen animations.

◆ Where it's heading

With the migration done, the work has moved to making each flow do more: personalised copy, funnel analytics on flows, and animation. Adapty is turning the paywall builder into a general onboarding and conversion surface, with agent-built flows from August and pricing experiments like the 12-payment yearly plan layered on top.

◆ Prediction

Expect more SDK-fed personalisation and per-screen analytics inside flows, and the 12-payment yearly plan to extend beyond native iOS; the entries give no timeline for either.

I
Increase
FINANCE
2.5

Increase enriches card transactions with Spade merchant data between its quarterly letters.

◆ Current state

A standalone update joins the quarterly newsletters: card transactions now carry a Spade enrichment record with the merchant's name, legal name, logo, website, phone number, store location and an industry category up to four levels deep. The last three quarters moved past core payment rails into managed compliance, entity onboarding sessions, 3D Secure, push provisioning and IP-restricted API keys. SDK coverage has widened to C#, PHP and Ruby, and the documentation was reworked to be readable by LLMs.

◆ Where it's heading

The arc runs from moving money to operating a bank program end to end. Early quarters added rails (FedNow, Push-to-Card, check transfers); recent ones add the compliance, onboarding and dispute machinery a customer would otherwise build or buy separately. Q2 2026 adds blockchain transfers alongside managed compliance, and flags cross-border payments and lending APIs as next.

◆ Prediction

Expect the cross-border payments and lending APIs named in the Q2 2026 letter to ship as the next quarter's headline, extending the same pattern of absorbing adjacent financial products into the core API.

Alternatives to Adapty and Increase

Other Finance products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Adapty or Increase.

See all Adapty alternatives → · See all Increase alternatives →

Recent activity from Adapty and Increase

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 4d agoAdaptyAdapty flows show user data via custom tags, add funnels
  2. 22d agoAdaptySell your yearly plan as 12 monthly payments
  3. 1mo agoAdaptyWhat’s new in Adapty: Paywalls moved into Flows & Paywalls
  4. 1mo agoIncreaseIncrease adds real-time merchant data from Spade to card transactions
  5. 1mo agoAdaptyWhat's new in Adapty: cross-placement A/B tests for flows
  6. 1mo agoAdaptyTrial_active and subscription_active events are here
  7. 2mo agoAdaptyWhat's new in Adapty: Figma imports, flow events, and more.
  8. 3mo agoIncreaseManaged compliance and blockchain transfers land in Q2 ⚡
  9. 6mo agoIncreaseEntity onboarding, 3D Secure and IP-restricted keys
  10. 10mo agoIncreaseFedNow, Push-to-Card and a Cards Disputes API
  11. 1y agoIncreaseEvent log filtering and check transfer work
  12. 1y agoIncreaseFile links, check deposit images, Apple Pay history

Frequently asked questions

What is the difference between Adapty and Increase?

They serve adjacent needs but don't currently overlap on shipped themes. Adapty is currently shipping more aggressively (velocity 5.0 vs 2.5), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Adapty better than Increase?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Adapty is currently shipping more aggressively (velocity 5.0 vs 2.5), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Finance products to evaluate alongside.

What are the best alternatives to Adapty?

Top Adapty alternatives in Finance are ranked by recent ship velocity. Browse the "Adapty alternatives" section above for the current picks, or visit /alternatives/adapty for the full list with editorial commentary on each.

What are the best alternatives to Increase?

Top Increase alternatives in Finance are ranked by recent ship velocity. Browse the "Increase alternatives" section above for the current picks, or visit /alternatives/increase for the full list with editorial commentary on each.