Twenty
Twenty is hardening its AI agent layer — schema migrations signal it's treating agentic threads as load-bearing infrastructure.
A side-by-side editorial comparison of HubSpot and NetHunt CRM — release velocity, themes, recent moves, and the top alternatives to consider.
HubSpot is in roundup-cadence mode after Spring Spotlight, polishing Commerce Hub and integrations.
HubSpot just closed Spring Spotlight (Contracts went public, AI playbooks shipped) and the recent stretch is mostly digestive: an April product-updates rollup, a sandbox-sunset deadline extension, two near-identical Commerce Hub QoL roundups, and a Smart-CRM narrative on cross-tool data. The most concrete shipment in the window is a free HubSpot for Google Sheets extension that brings record reads/writes into a sheet sidebar.
NetHunt CRM ships workflow, integration, and automation depth as it builds toward a more self-contained sales OS.
NetHunt CRM, a Gmail-native CRM, has been shipping steadily across automation, integration, and data quality work. Recent releases add Aircall integration for call logging, statistical email tracking fields, a workflow engine redesign with retry/cancel/history capabilities, and auto-creation of contacts from Gmail compose and social channels. The changelog entries lack timestamps, making cadence difficult to assess, but the breadth of changes suggests a sustained shipping pace.
HubSpot just closed Spring Spotlight (Contracts went public, AI playbooks shipped) and the recent stretch is mostly digestive: an April product-updates rollup, a sandbox-sunset deadline extension, two near-identical Commerce Hub QoL roundups, and a Smart-CRM narrative on cross-tool data. The most concrete shipment in the window is a free HubSpot for Google Sheets extension that brings record reads/writes into a sheet sidebar.
Two arcs are visible. Commerce Hub is steadily maturing — Contracts went public, sales-rep and admin QoL keeps shipping in roundups, and HubSpot is positioning Smart CRM as the data backbone underneath. Integrations continue to spread (TikTok native, Google Sheets), pulling more upstream tooling into the CRM rather than the other way around. The legacy sandbox sunset getting pushed back suggests customer migration is still slower than HubSpot wants.
Expect Contracts to move from public beta toward GA, more Commerce Hub QoL drops as the post-Spotlight feature backlog ships, and additional native integrations following the TikTok pattern (likely another major social channel). The legacy sandbox migration will probably get a second deadline if the current one isn't met.
NetHunt CRM, a Gmail-native CRM, has been shipping steadily across automation, integration, and data quality work. Recent releases add Aircall integration for call logging, statistical email tracking fields, a workflow engine redesign with retry/cancel/history capabilities, and auto-creation of contacts from Gmail compose and social channels. The changelog entries lack timestamps, making cadence difficult to assess, but the breadth of changes suggests a sustained shipping pace.
NetHunt is expanding outward from Gmail toward a broader sales operations platform: telephony integration (Aircall, Ringostat, Binotel), messenger support, improved webforms, and enhanced automations. The workflow redesign—which adds retry logic, cancellation controls, and run history—indicates the product is maturing its automation engine for teams running complex multi-step sales processes.
More telephony and communication integrations are likely given the pattern. The automation redesign suggests upcoming improvements to trigger logic or condition branching. Email deliverability tooling (custom SMTP, manual send delays) points toward continued investment in outreach capabilities.
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either HubSpot or NetHunt CRM.
Twenty is hardening its AI agent layer — schema migrations signal it's treating agentic threads as load-bearing infrastructure.
Twenty stabilizes its agent chat data model after a hotfix-heavy 2.42 release cycle
GroupOffice ships 7 builds across three version tracks in five weeks — no changelogs disclosed
Nutshell is shipping full-stack CRM depth—behavioral email sequences, quota management, and QuickBooks integration—at an unusually fast pace.
Streak doubles down on LLM-native CRM with Claude connector and expanded MCP write capabilities.
folk CRM adds EU data residency and tasks in an active shipping month
See all HubSpot alternatives → · See all NetHunt CRM alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. HubSpot is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. HubSpot is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
Top HubSpot alternatives in CRM are ranked by recent ship velocity. Browse the "HubSpot alternatives" section above for the current picks, or visit /alternatives/hubspot for the full list with editorial commentary on each.
Top NetHunt CRM alternatives in CRM are ranked by recent ship velocity. Browse the "NetHunt CRM alternatives" section above for the current picks, or visit /alternatives/nethunt-crm for the full list with editorial commentary on each.