Gumloop
Gumloop 12.4 lets its agent build custom MCPs for apps the platform doesn't support.
A side-by-side editorial comparison of Formidable Forms and Postscript — release velocity, themes, recent moves, and the top alternatives to consider.
Formidable Forms keeps handing MCP tools to each add-on, now Landing Pages.
Landing Pages v1.0.04 adds MCP support, so AI clients can list, create, update and delete landing pages, and fixes pages loading when the setting is disabled. It follows the October 14 wave: core v7.0 with spam entries and shortcode hardening, and MCP tools in Visual Views and Coupons. A day earlier the Forms API add-on let plugins ship their own MCP support.
Postscript is handing SMS marketing to an agent that decides each subscriber's next message
Postscript is an SMS and RCS platform for Shopify merchants, and this archive shows it working two fronts at once. On acquisition it has multiplied the places a subscriber can opt in — embedded forms droppable on any page, standalone landing pages built on the popup editor, and Onsite Opt-in at Shoptin checkout. On messaging it is building Shopper, a conversational AI layer that now answers, analyses and increasingly initiates. The feed carries no publication dates, so this is an archive rather than a timeline.
Landing Pages v1.0.04 adds MCP support, so AI clients can list, create, update and delete landing pages, and fixes pages loading when the setting is disabled. It follows the October 14 wave: core v7.0 with spam entries and shortcode hardening, and MCP tools in Visual Views and Coupons. A day earlier the Forms API add-on let plugins ship their own MCP support.
MCP support is moving into each add-on rather than living in a central API layer, so the whole suite becomes operable by AI clients piece by piece. Spam handling is becoming a first-class entry state that add-ons respect. September's work on drafts, abandonment and Stripe points the same way: more forms completed, cleaner data.
Expect Stripe and Conversational Forms to get their own MCP tools next, and follow-up patches for 7.0's security changes.
Postscript is an SMS and RCS platform for Shopify merchants, and this archive shows it working two fronts at once. On acquisition it has multiplied the places a subscriber can opt in — embedded forms droppable on any page, standalone landing pages built on the popup editor, and Onsite Opt-in at Shoptin checkout. On messaging it is building Shopper, a conversational AI layer that now answers, analyses and increasingly initiates. The feed carries no publication dates, so this is an archive rather than a timeline.
The centre of gravity is shifting from campaign tooling to per-subscriber decisioning. Shopper began as a responder, then gained a research surface over its own conversations, and now decides send timing and content for each individual. Alongside that, RCS is the delivery-side bet: webviews, dynamic product photos and tappable suggested replies all work to make the message thread the destination rather than a pointer to the storefront. Experimentation is being pushed into more of the journey rather than confined to campaign sends.
Expect the remaining hand-built primitives — static flows and manual segments — to be folded into Shopper's decisioning, and each new RCS capability to keep shipping with an automatic MMS or browser fallback so merchants can adopt it without maintaining a second path.
Other Mkt Auto products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Formidable Forms or Postscript.
Gumloop 12.4 lets its agent build custom MCPs for apps the platform doesn't support.
n8n's latest patches teach queue-mode workers to suspend running executions on shutdown.
Buttondown keeps shipping daily fixes, with the iPhone editor getting repeat attention.
Moosend's feed is still all blog posts; no product release has surfaced in two months.
Pimcore 2026.3.2 is a security release: IDOR, Twig sandbox and object injection fixes.
OpenEMM ships versioned builds on schedule, with no notes on what changed.
See all Formidable Forms alternatives → · See all Postscript alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. Formidable Forms is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Formidable Forms is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Mkt Auto products to evaluate alongside.
Top Formidable Forms alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Formidable Forms alternatives" section above for the current picks, or visit /alternatives/formidable-forms for the full list with editorial commentary on each.
Top Postscript alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Postscript alternatives" section above for the current picks, or visit /alternatives/postscript for the full list with editorial commentary on each.