Dubsado vs KIMISUITE
Side-by-side trajectory, velocity, and editorial themes.
Dubsado is in heads-down polish mode, shipping QoL fixes weekly for service-business owners.
Dubsado is on a fast cadence of small, customer-driven improvements: calendar reliability rebuilds, template tagging and archiving, prevent-reschedule controls, custom field reordering, smart fields in invoices, expanded bulk actions. Releases are typically bundled changelogs with dozens of fixes. Several are re-published across feeds with minor copy variants.
The team is investing in quality-of-life work over new categories — making the existing CRM stickier for solo and small-team service businesses. Many releases trace back to direct customer requests, including the recent ambassador event, suggesting a deliberate close-the-loop approach to roadmap. There is no visible push toward AI features or platform extension.
Expect this rhythm to continue with calendar/scheduling and template-management as the primary lanes. Customer-vertical specialization (hair, makeup, photography) will likely surface as preset templates or industry packages, given the ambassador-driven feedback loop.
Small all-in-one suite leaning on content marketing more than product news.
KIMISUITE is a small all-in-one business platform split across hospitality (Booking Hub) and CRM (Business Hub) with a connected App Store. The feed is overwhelmingly content marketing — hotel metrics primers, e-invoicing explainers, OTA-dependency posts — with a single substantive monthly product update covering new applications, guest communication features in Booking Hub, AI-powered support in the CRM, and App Store changes.
The platform is expanding modularly (Booking Hub, CRM Business Hub, App Store) while positioning itself as a transparent-pricing alternative to vendors who gate features behind module add-ons. AI appears as a CRM support helper rather than a headline bet. The hotel-software wedge — "become independent from Booking.com" — reads as the sharpest GTM angle but is still mostly aspirational copy.
Expect more vertical-specific content (hospitality, then likely restaurants or small retail) and incremental App Store applications, rather than directional product change.
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