Drift vs Infobip
Side-by-side trajectory, velocity, and editorial themes.
Drift has effectively dissolved into Salesloft's monthly release rhythm.
The product no longer ships under the Drift name. The changelog is a monthly link to Salesloft's release notes, with the May 2026 drop the only one carrying actual content — Agent Tasks metrics for AI Data, Channels & Conversations updates, and Rhythm/Cadence workflow tweaks. Nothing on the page is positioned as a Drift-specific feature anymore.
What was once a category-defining conversational marketing tool is now a feature surface inside the broader Salesloft revenue platform. Expect the Drift brand to keep fading; product investment lives in Salesloft's combined cadence and is increasingly framed as 'Agents' and 'AI Data' — a sales-engagement framing rather than a marketing-website chat one.
The next directional move is the eventual retirement of any standalone Drift surfacing in Salesloft's UI. Conversational features will be re-pitched as part of the Agent platform, with the historical Drift chat capabilities subsumed into a generalized buyer-engagement layer.
Infobip is rebuilding its CPaaS stack around AI agents, MCP servers, and AgentOS.
Recent quarterly updates (Q3 and Q4 2025, Q1 2026) frame a consistent direction: AI as a first-class layer of customer-communications infrastructure, with AgentOS unifying agent management and MCP servers exposing telephony and messaging channels to LLM-driven agents. Surrounding the AI work are channel upgrades (WhatsApp Business Calling, RCS onboarding, Vocalize voice) and CDP/CRM integration depth. The crawler captured a lot of page chrome — most of the recent feed is generic CTAs and section headers — but the substantive entries paint a clear AI-CPaaS thesis.
Infobip is racing Twilio, Bandwidth and Sinch to define what 'AI-native CPaaS' actually looks like. The MCP server angle is the most interesting bet: if it sticks, every AI agent build becomes a potential Infobip integration, not just contact-center vendors. Expect continued packaging of channel + AI bundles aimed at enterprise buyers who want one vendor for both.
The next observable moves will be more named integrations between AgentOS and major LLM platforms, additional MCP server coverage across remaining channels (email, voice IVR), and a reference architecture for autonomous customer-service agents that handle real transactions, not just FAQs.
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