Double vs Simpplr

The feed is overwhelmingly editorial: buyer's guides, State of Internal Communications findings, and commissioned Forrester research on the digital workplace. One actual release sits inside that stream — the Rewards Store, live August 10, which lets recognition given in Simpplr be redeemed without leaving the platform. The newest post is a G2 Fall 2026 report promotion aimed at buyers still shortlisting intranet vendors, following a migration guide for IT managers a few days earlier.

The publishing pattern is consistent enough to read as strategy: name a gap with survey or analyst data, then ship the feature that fills it. Recognition followed exactly that path. The recent run — migration guidance, then third-party evaluation material — is aimed at the shortlist stage rather than at describing product work, so for readers the useful signal remains that a repeated editorial theme here tends to precede a product move rather than merely report the market.

Expect migration and enterprise search — the two topics the editorial stream keeps returning to — to surface as product work, with search the more likely of the two given the platform framing in the Q1 review.