Sulu
Sulu ships 2.6 and 3.0 in lockstep, and the 3.0 line still reads like a maintenance branch.
Comparison · Mkt Auto
Customer.io vs Eleventy
A side-by-side editorial comparison of Customer.io and Eleventy — release velocity, themes, recent moves, and the top alternatives to consider.
Customer.io vs Eleventy: at a glance
What is Customer.io?
Customer.io's summer wave pushes messaging into location triggers and live device surfaces.
Customer.io shipped a dense summer release: geofence-based triggers, live notifications that render as iOS Live Activities and Android 16 Live Updates, an in-app notification inbox, and support for bringing your own SMS provider via Sinch, Infobip, or Vonage. Alongside the headline channels are workflow-level fixes that matter operationally — channel-based message frequency limits, date triggers on custom objects, and multiple mobile apps per workspace. LLM actions gained reusable knowledge sources so prompts can reference a file or Drive doc instead of repeating pasted text.
What is Eleventy?
The v4 canary line is being renamed Build Awesome while 3.x is kept on pure maintenance.
Two lines run in parallel. The 3.x branch gets dependency-only releases — 3.1.5 and 3.1.6 explicitly ship no core code changes, after 3.1.3 and 3.1.4 failed to publish and were left as immutable dead tags. The v4 alpha train, meanwhile, is where the work is: Node minimum raised to 22.15, page.inputPathDir and page.dir removed, batched incremental builds added, and a large refactor of the Nunjucks fork onto a fully-async prerelease. The releases themselves now carry the Build Awesome name and offer an @awesome.me/buildawesome install alongside @11ty/eleventy@canary.
Customer.io vs Eleventy: editorial side-by-side
Customer.io
7.5MKT AUTO
Customer.io's summer wave pushes messaging into location triggers and live device surfaces.
◆ Current state
Customer.io shipped a dense summer release: geofence-based triggers, live notifications that render as iOS Live Activities and Android 16 Live Updates, an in-app notification inbox, and support for bringing your own SMS provider via Sinch, Infobip, or Vonage. Alongside the headline channels are workflow-level fixes that matter operationally — channel-based message frequency limits, date triggers on custom objects, and multiple mobile apps per workspace. LLM actions gained reusable knowledge sources so prompts can reference a file or Drive doc instead of repeating pasted text.
◆ Where it's heading
The direction is toward owning more of the device surface rather than more of the inbox. Live Activities, the notification inbox, and geofences all move triggering and rendering closer to where the customer physically is, which is a different competitive axis than email deliverability. At the same time, BYO SMS providers and channel-level frequency caps loosen delivery lock-in and hand rate control to the operator — a platform posture, not a messaging-tool one.
◆ Prediction
Expect the remaining device-native surfaces to fill in — richer inbox and Live Activity templating — and expect LLM actions to keep absorbing workflow context now that knowledge sources are reusable.
Eleventy
5.0MKT AUTO
The v4 canary line is being renamed Build Awesome while 3.x is kept on pure maintenance.
◆ Current state
Two lines run in parallel. The 3.x branch gets dependency-only releases — 3.1.5 and 3.1.6 explicitly ship no core code changes, after 3.1.3 and 3.1.4 failed to publish and were left as immutable dead tags. The v4 alpha train, meanwhile, is where the work is: Node minimum raised to 22.15, page.inputPathDir and page.dir removed, batched incremental builds added, and a large refactor of the Nunjucks fork onto a fully-async prerelease. The releases themselves now carry the Build Awesome name and offer an @awesome.me/buildawesome install alongside @11ty/eleventy@canary.
◆ Where it's heading
v4 is accumulating breaking changes faster than it is stabilizing — three of the entries in this window announce removals or minimum-version bumps, and alpha.10 exists only to hotfix a regression alpha.9 introduced. The Nunjucks refactor is the biggest bet: making the fork fully async removes the need for async-specific template tags, but the release notes flag it as risky for existing Nunjucks users. The naming change is proceeding on the same timeline, so users tracking canary are absorbing an identity shift and an API shift at once.
◆ Prediction
Expect more v4 alphas carrying breaking removals before any beta, with the Nunjucks async refactor generating follow-up regressions; 3.x looks likely to keep receiving dependency-only patches with no core changes.
Alternatives to Customer.io and Eleventy
Other Mkt Auto products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Customer.io or Eleventy.
Pimcore
Nearly every release in this window carries security hardening — Pimcore is working through an injection sweep.
Hugo
Steady feature-then-patch cadence, with security reports rising because AI tools are finding them
ClickFunnels
Measurement gets granular while the API quietly opens ClickFunnels up to outside agents
n8n
n8n's daily patch train hides the real work: hardening its MCP server into a proper auth resource.
OneSignal
OneSignal is arguing a new category into existence before showing the product behind it.
See all Customer.io alternatives → · See all Eleventy alternatives →
Recent activity from Customer.io and Eleventy
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 2d agoCustomer.ioAdd reusable knowledge sources to LLM actions
- 2d agoCustomer.ioSummer release: geofences, live notifications, more SMS providers
- 2d agoCustomer.ioGeofences: message people when they enter or exit a location ⚡
- 2d agoCustomer.ioSet up SMS with Sinch, Infobip, or Vonage
- 3d agoCustomer.ioSend push notifications to multiple mobile apps in one workspace
- 8d agoCustomer.ioLive notifications: real-time updates without opening your app ⚡
- 1mo agoEleventyNunjucks fork refactored onto a fully-async prerelease
- 1mo agoEleventyNode 22.15 minimum, page path properties removed
- 1mo agoEleventyHotfix for a layout cache invalidation regression
- 1mo agoEleventyEleventy v3.1.6: Everybody wants to do Maintenance
- 4mo agoEleventyCanary warns the Eleventy name is changing to Build Awesome ⚡
- 4mo agoEleventyDead tag: this release failed to publish, use 3.1.5
Frequently asked questions
What is the difference between Customer.io and Eleventy?
They serve adjacent needs but don't currently overlap on shipped themes. Customer.io is currently shipping more aggressively (velocity 7.5 vs 5.0), with 2 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Customer.io better than Eleventy?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Customer.io is currently shipping more aggressively (velocity 7.5 vs 5.0), with 2 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Mkt Auto products to evaluate alongside.
What are the best alternatives to Customer.io?
Top Customer.io alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Customer.io alternatives" section above for the current picks, or visit /alternatives/customerio for the full list with editorial commentary on each.
What are the best alternatives to Eleventy?
Top Eleventy alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Eleventy alternatives" section above for the current picks, or visit /alternatives/eleventy for the full list with editorial commentary on each.