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Comparison · Analytics

Countly vs Whatagraph

A side-by-side editorial comparison of Countly and Whatagraph — release velocity, themes, recent moves, and the top alternatives to consider.

Countly vs Whatagraph: at a glance

FeatureCountlyWhatagraph
SectorAnalyticsAnalytics
Velocity score5.06.3
Sparks · 30d00
Top themesproduct-analytics, self-hosted, security-patches, api tokensmarketing-reporting, agency-tools, integrations, cross-channel
Last editorial update1d ago2mo ago
WebsiteVisit →—

What is Countly?

Countly 25.03.58 tightens API tokens, sessions and login lockouts in one security patch.

Countly 25.03.58 is a security-heavy patch for the 25.03 line. App-restricted tokens must now declare their permissions, password changes and member lockouts revoke tokens, single-use tokens and reset links work once even under concurrency, and login failures count per account regardless of username casing. It also tightens access to dashboards, dbviewer and exports, and fixes file migration, remote-config targeting and star-rating widgets.

Read the full Countly trajectory →

What is Whatagraph?

Agency reporting adds ChatGPT ads as a channel before most clients have bought one.

Whatagraph ships weekly, alternating between new data sources and reducing the manual work of assembling a client report. The recent run added Ahrefs Rank Tracker for keyword-level competitive positions, automatic failover when the account owning a source loses access, Report shortcuts that turn one report into an entry point for others, auto colours for conditional formatting, and in-place field mapping while building a cross-channel Source Group. The newest release adds OpenAI Ads and a Google Ads Keyword Planner source.

Read the full Whatagraph trajectory →

Countly vs Whatagraph: editorial side-by-side

C
Countly
ANALYTICS
5.0

Countly 25.03.58 tightens API tokens, sessions and login lockouts in one security patch.

◆ Current state

Countly 25.03.58 is a security-heavy patch for the 25.03 line. App-restricted tokens must now declare their permissions, password changes and member lockouts revoke tokens, single-use tokens and reset links work once even under concurrency, and login failures count per account regardless of username casing. It also tightens access to dashboards, dbviewer and exports, and fixes file migration, remote-config targeting and star-rating widgets.

◆ Where it's heading

The 25.03 LTS line keeps absorbing security work at a fast clip: an upstream Node CVE, certificate distrust, and now a sweep of Countly's own token and permission model. Feature work stays in enterprise licensing and journeys, while LTS releases mostly harden what exists.

◆ Prediction

Expect a matching 24.05 backport of the token and permission fixes. Token owners may also need migration guidance, since existing app-restricted tokens without permissions are now limited to their owner's rights.

W
Whatagraph
ANALYTICS
6.3

Agency reporting adds ChatGPT ads as a channel before most clients have bought one.

◆ Current state

Whatagraph ships weekly, alternating between new data sources and reducing the manual work of assembling a client report. The recent run added Ahrefs Rank Tracker for keyword-level competitive positions, automatic failover when the account owning a source loses access, Report shortcuts that turn one report into an entry point for others, auto colours for conditional formatting, and in-place field mapping while building a cross-channel Source Group. The newest release adds OpenAI Ads and a Google Ads Keyword Planner source.

◆ Where it's heading

Two threads. The first is removing the recurring maintenance an agency does between report cycles — remapping fields, rebuilding groups, reconnecting sources after someone leaves, re-exporting keyword data monthly. The second is source coverage, which is now extending past ad accounts into other shapes: a keyword list is a source, and a report can be a widget inside another report. Whatagraph is competing on the labour a report costs, not the chart types it offers.

◆ Prediction

Expect more non-ad-account source shapes to follow the keyword-list pattern, and OpenAI Ads coverage to deepen as that platform's own API exposes more than the current account, campaign, ad group and ad levels.

Alternatives to Countly and Whatagraph

Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Countly or Whatagraph.

See all Countly alternatives → · See all Whatagraph alternatives →

Recent activity from Countly and Whatagraph

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 1d agoCountlyCountly 25.03.58: token scoping, revocation and access fixes
  2. 3d agoCountlyCountly 25.03.57-LTS distrusts emSign roots, fixes A/B setup
  3. 6d agoCountlyCountly 25.03.56-LTS: Node CVE patch, licence overdue banner
  4. 17d agoCountlyCountly 25.03.55: throttled active-user refresh, explicit DB names
  5. 29d agoCountly24.05.54: data-manager merge and logging fixes
  6. 1mo agoCountly25.03.54: License v2 entitlements and journey charts
  7. 2mo agoWhatagraphReport on OpenAI Ads, and track Google Ads keyword demand without the monthly export ⚡
  8. 2mo agoWhatagraphUnify metrics and dimensions while creating a Source Group
  9. 2mo agoWhatagraphTurn your report into client portal with Report shortcuts
  10. 3mo agoWhatagraphOne broken connection won't break your reports
  11. 3mo agoWhatagraphClearer charts and tables, and a faster way to find the right template
  12. 3mo agoWhatagraphTrack your keywords against competitors with Ahrefs Rank Tracker

Frequently asked questions

What is the difference between Countly and Whatagraph?

They serve adjacent needs but don't currently overlap on shipped themes. Whatagraph is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Countly better than Whatagraph?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Whatagraph is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.

What are the best alternatives to Countly?

Top Countly alternatives in Analytics are ranked by recent ship velocity. Browse the "Countly alternatives" section above for the current picks, or visit /alternatives/countly-server for the full list with editorial commentary on each.

What are the best alternatives to Whatagraph?

Top Whatagraph alternatives in Analytics are ranked by recent ship velocity. Browse the "Whatagraph alternatives" section above for the current picks, or visit /alternatives/whatagraph for the full list with editorial commentary on each.