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Comparison · CRM
Close CRM Blog vs Twenty
A side-by-side editorial comparison of Close CRM Blog and Twenty — release velocity, themes, recent moves, and the top alternatives to consider.
Close CRM Blog vs Twenty: at a glance
What is Close CRM Blog?
Close ships a ChatGPT app, turning the CRM into a callable system for reports, lead research, and customer summaries.
Close's biggest April release is its official ChatGPT app, exposing report generation, lead-list research, customer-interaction summaries, and Workflow creation as things a sales rep can ask ChatGPT to do. Earlier work added Call Tasks (call-typed reminders that auto-complete when a Call activity lands), Smart Views column calculations (sums, averages, min/max instead of a spreadsheet export), and a reworked Opportunities List. February cleaned up Workflows with View-Run shortcuts and per-step communication-schedule overrides.
What is Twenty?
Twenty 2.58 rebuilds CRM permissions down to the row and adds MCP workflow steps.
Twenty 2.58.0 on November 13 rebuilt how access works: role permissions now compile into row-level rules, legacy per-user permissions are gone and the old workflow object is dropped, all flagged as breaking. The same release adds a workflow step that calls MCP tools, self-service two-factor backup codes and stricter SAML checks. Patches 2.58.1 and 2.58.2 then stopped existing accounts from joining a workspace through SSO without an invitation first.
Close CRM Blog vs Twenty: editorial side-by-side
Close ships a ChatGPT app, turning the CRM into a callable system for reports, lead research, and customer summaries.
◆ Current state
Close's biggest April release is its official ChatGPT app, exposing report generation, lead-list research, customer-interaction summaries, and Workflow creation as things a sales rep can ask ChatGPT to do. Earlier work added Call Tasks (call-typed reminders that auto-complete when a Call activity lands), Smart Views column calculations (sums, averages, min/max instead of a spreadsheet export), and a reworked Opportunities List. February cleaned up Workflows with View-Run shortcuts and per-step communication-schedule overrides.
◆ Where it's heading
Close is positioning itself as the CRM that sales operators run through chat rather than through the app shell. The ChatGPT integration is the visible surface for that bet, and recent Workflow improvements have been making Close more controllable from the outside — both pointing at an agent-mediated CRM. Smart Views aggregations also remove the most common reason reps export to spreadsheets, keeping work in-app.
◆ Prediction
Expect a native in-app AI assistant matching the ChatGPT app's capability set, more writable API surface to support agentic workflows (likely an MCP server within months), and continued reduction of the cases where reps leave Close to use other tools.
Twenty
5.0CRM
Twenty 2.58 rebuilds CRM permissions down to the row and adds MCP workflow steps.
◆ Current state
Twenty 2.58.0 on November 13 rebuilt how access works: role permissions now compile into row-level rules, legacy per-user permissions are gone and the old workflow object is dropped, all flagged as breaking. The same release adds a workflow step that calls MCP tools, self-service two-factor backup codes and stricter SAML checks. Patches 2.58.1 and 2.58.2 then stopped existing accounts from joining a workspace through SSO without an invitation first.
◆ Where it's heading
Twenty is hardening the base under its AI and app platform: tighter access rules, SSO and SAML checks, and apps that run under their own grants. Workflows keep gaining ways to call outside tools, now including MCP servers.
◆ Prediction
Expect follow-up patches as self-hosters hit the 2.58 permission changes, and a fix that lets invited users join SSO-only workspaces.
Alternatives to Close CRM Blog and Twenty
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Close CRM Blog or Twenty.
Twenty
Twenty 2.58.1 stops existing accounts from joining a workspace through SSO alone.
GroupOffice
GroupOffice patches its 25.0 and 6.8 lines again, still with no notes.
Folk
folk adds a command panel and quick-add tasks after its agent-era repositioning.
Folk
folk now pitches itself as the CRM for the agent era.
IntegCRM
IntegCRM adds document folders, turning back to client records after two email releases.
See all Close CRM Blog alternatives → · See all Twenty alternatives →
Recent activity from Close CRM Blog and Twenty
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 18h agoTwentyTwenty 2.58.1: SSO no longer adds existing accounts to workspaces
- 18h agoTwentyTwenty 2.58.2 repeats the SSO membership change
- 20h agoTwentyTwenty SDK 2.58.0 tag mirrors the 2.58 release
- 20h agoTwentyTwenty 2.58: row-level permissions, MCP workflow step, 2FA codes
- 1d agoTwentyTwenty 2.58.0 packages published to npm
- 4d agoTwentyTwenty SDK 2.57.1 type-checks AI component previews
- 6mo agoClose CRM BlogChatGPT app ⚡
- 8mo agoClose CRM BlogDuplicate Call Tasks announcement
- 8mo agoClose CRM BlogCall Tasks You can assign Call Tasks to yourself or a member of the team as a reminder to a call a Contact at a specific date and time.
- 8mo agoClose CRM BlogFragment of Smart Views/Opportunities List announcement
- 8mo agoClose CRM BlogNew in Smart Views: Instantly see the sum, average, and more for column data + New Opportunities List
- 8mo agoClose CRM BlogDuplicate Smart Views announcement
Frequently asked questions
What is the difference between Close CRM Blog and Twenty?
They serve adjacent needs but don't currently overlap on shipped themes. Twenty is currently shipping more aggressively (velocity 5.0 vs 2.5), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Close CRM Blog better than Twenty?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Twenty is currently shipping more aggressively (velocity 5.0 vs 2.5), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Close CRM Blog?
Top Close CRM Blog alternatives in CRM are ranked by recent ship velocity. Browse the "Close CRM Blog alternatives" section above for the current picks, or visit /alternatives/close-crm-blog for the full list with editorial commentary on each.
What are the best alternatives to Twenty?
Top Twenty alternatives in CRM are ranked by recent ship velocity. Browse the "Twenty alternatives" section above for the current picks, or visit /alternatives/twenty for the full list with editorial commentary on each.