Affinity
CRM
Velocity0.0
Relationship intelligence CRM for deal-making teams in venture capital and PE
Affinity is wiring deal data into outside AI tools while rebuilding its core list views.
relationship-intelligencemcpprivate-capitaldeal-flowcrm
◆Current state
The tracked source is Affinity's blog index rather than a changelog, so most of what lands here is article chrome and case studies. Underneath that, two genuine product items are visible: Affinity Lists rebuilt for faster performance with advanced filtering, and an Affinity MCP Server in beta that connects deal data to AI tools including Claude, ChatGPT and Gemini. The surrounding material — Speedinvest tracking 500+ LP relationships through automatic capture, a year-in-review post, an executive appointment — is positioning around relationship intelligence rather than shipped change.
◆Where it's heading
Affinity is pushing on two fronts that reinforce each other: making the CRM's own surfaces fast enough to live in, and making its relationship graph reachable from whatever AI tool a dealmaker already has open. The consistent claim across the entries is automatic capture — email and meeting data collected without manual entry — which is what makes both the network mapping and the agent access worth anything. The category framing is relationship intelligence, not CRM.
◆Prediction
The MCP server is in beta and is the obvious next thing to move; watch for it to gain write access to pipeline records rather than read-only querying, since the existing material already describes updating a pipeline from an AI tool.
◆Recent moves
- 3mo ago
Who knows who? How PE and VC firms use CRM network mapping to find warm introductions
A capture of the blog index page, listing article titles rather than carrying a release. Useful only as a pointer to the MCP and Lists items that appear elsewhere in the feed.
View source ↗ - 4mo ago
Who knows who? How PE and VC firms use CRM network mapping to find warm introductions
A near-identical second capture of the same blog index under a different URL path. Duplicate crawl artefact, no new content.
View source ↗