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Weekly · CRM · Week of November 2, 2026

CRMs open themselves to partner agents via MCP, led by Wealthbox's developer portal and Twenty's app SDK.

mcp-extensibilityagent-controlscall-capturedata-residencyenrichment
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Generated 1h agoDrawn from 9 products

The week in crm

MCP and agent integration is the sector's organizing theme. Wealthbox launched a developer portal where partners build, test and submit MCP integrations for its AI Assistant, Twenty lets apps declare their own MCP servers, and folk extended enrichment to its API and MCP. The CRM is becoming a surface other agents plug into.

The incumbents are spending on adjacent capabilities. Salesforce News announced an acquisition of Rune Technologies and expanded Agent Fabric to stop runaway agent costs and failures.

Leaders

Wealthbox Developer Portal lets technology partners configure, test and submit MCP integrations for the AI Assistant, and the assistant now connects to Holistiplan for tax planning.

Twenty 2.54 turns campaigns on for every workspace, adds a marketplace listing and a LinkedIn app, and its SDK release lets apps declare MCP servers and attach records to inbox threads. The SDK release carries three breaking changes.

Salesforce News had two items: the definitive agreement to acquire Rune Technologies, and Agent Fabric gaining Agent Evals for continuous performance and cost evaluation.

Weflow shipped its analytics suite as a Salesforce package and a desktop app that records calls without a bot, with everything syncing to Salesforce.

Wildcards

folk is moving customer data storage to Europe, which changes who can buy it more than what it does.

Close CRM lets admins rename Leads, Contacts and Opportunities, and took Chloe Chat out of beta for all customers.

Snov.io published its July and August updates together: ChatGPT and Claude integrations, an n8n node, and AI-powered web enrichment.

Themes that compounded

  • MCP as an extension point in Wealthbox, Twenty and folk.
  • Agent cost and failure controls appeared in Salesforce's Agent Fabric.
  • Botless call capture moved CRM into conversations via Weflow.
  • Several feeds (Bitrix24, Landbase) carried only marketing content this week, so the sector's real shipping is concentrated in a handful of products.

Watch this week

Watch whether partners begin appearing in Wealthbox's developer portal, and how Twenty's three SDK breaking changes play out in follow-up patches. Close CRM is also worth watching after its run of Chloe releases reached general availability.