Onur Öztürk

Articles by Onur Öztürk

• Sep 2, 2026Rize moves from time tracker to agency ops, while MCP write access expands across tools.
• Aug 31, 2026Owning the substrate: support tools pull rented primitives in-house as AI answers get grounded
• Aug 31, 2026Marketing tools reorient around AI as both audience and operator
• Aug 31, 2026AI assistants spent the week shipping the plumbing, not the models
• Aug 31, 2026AI reaches the ledger while monetization turns into a credits-and-contracts economy
• Aug 31, 2026AI agents cross from talking to acting, while identity and trust become the sellable surface
• Aug 31, 2026HR-recruiting's assistants stop advising and start acting — while the guardrails ship alongside
• Aug 31, 2026Project tools ship the agent, then race to ship the governance around it
• Aug 31, 2026In ecommerce, AI agents crossed from reading the system of record to writing to it
• Aug 31, 2026Marketing automation is handing operation to agents, while its two fastest feeds build elsewhere
• Aug 31, 2026In lms-edtech, the AI work shifts from shipping assistants to gating and plumbing them
• Aug 31, 2026CRM opens itself to agents while half the sector just blogs
• Aug 17, 2026CRM's real shipping is a two-product core; the sector's big names publish blog posts, not releases.
• Aug 17, 2026HR AI crossed from reviewing what candidates submit into running the live conversation itself.
• Aug 17, 2026AI assistants stopped competing on models this week and started competing on plugin formats and who controls the run.
• Aug 17, 2026Marketing automation's summer is about becoming agent-operable: MCP and Claude connectors landed almost everywhere.
• Aug 17, 2026AI moves from feature to authoring engine, with LifterLMS reshaping an LMS to be driven by agents.
• Aug 17, 2026AI agents hardened into billable infrastructure this week, while carriers moved from selling minutes to selling trust.
• Aug 17, 2026Marketing tools became agent-callable over MCP this week, then built a second scoreboard for AI-platform visibility.
• Aug 17, 2026Only three products sparked, but all three pushed judgment onto software at the moment work arrives.
• Aug 17, 2026Ecommerce platforms spend the week absorbing third-party accounts into the admin while AI moves from answering to writing records.
• Aug 17, 2026Project management's week was agent plumbing: MCP surfaces and autonomous triggers replaced net-new features.
• Aug 17, 2026Support's AI agents shift from runtime to authoring — copilots draft and test them, billing meters them.
• Aug 10, 2026HR AI moves from describing candidates to judging them, with the scoring rubric handed to the customer.
• Aug 10, 2026AI assistants spent the week building the governance layer around agents they already shipped.
• Aug 10, 2026Ecommerce tooling turns agent-addressable as fulfillment vendors ship MCP servers and AI assistants.
• Aug 10, 2026Marketing automation's build surface fills up with agents, private MCP, and journeys that read outside state.
• Aug 10, 2026Finance software crossed from reporting money to acting on it, as agents moved into the ledger.
• Aug 10, 2026CRMs spent the week exposing their records to AI agents while one player bet on consolidation instead.
• Aug 10, 2026Project tools stopped competing to be the agent and started competing to be the system agents write into.