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Zoho Vault

COLLAB
Velocity2.5

Team password manager and secure credential sharing platform

www.zoho.com/vault ↗

Zoho Vault adds desktop apps and chases price-hike refugees from Bitwarden and 1Password

password-managementdesktop-launchpasskeys-fidocompetitor-displacementaccessibilityenterprise-credibility
◆Current state
Zoho Vault shipped a long-overdue Windows and Mac desktop client in April, layered accessibility controls onto the web app, and explicitly positioned itself as the switch target for users hit by Bitwarden and 1Password price increases. Recent posture is a steady mix of product expansion and competitive-positioning content.
◆Where it's heading
The product is broadening client surface (desktop app), inclusivity (accessibility controls), and authentication credibility (FIDO/passkey participation, GigaOm Leader placement). The editorial is consistently framed against the price-tier debate among the consumer-facing password managers, suggesting Zoho wants the SMB and enterprise refugees of that segment.
◆Prediction
Expect passkey-first authentication flows or deeper MFA integration to land next given the FIDO posture, and more head-to-head Bitwarden/1Password comparison content while the price news still has heat.

◆Recent moves

  1. 19d ago

    The State of Workforce Password Security in 2026: Key insights from Zoho Vault

    Workforce password security research report — positioning content that frames Zoho Vault's role inside the broader FIDO/passkey trajectory. Useful demand-gen artifact, not a product release.

    View source ↗
  2. 1mo ago

    Introducing the Zoho Vault desktop app for Windows and Mac

    Launch of native Windows and Mac desktop apps — a real surface expansion for a product that had been mostly browser- and mobile-led. Practical impact for admins and power users; not category-redefining but a clear gap-closer versus established competitors.

    View source ↗
  3. 2mo ago

    Bitwarden and 1Password getting expensive? Switch to Zoho Vault for passwords, MFA, and secure browsing

    Sharp competitive-positioning piece pitched directly at Bitwarden and 1Password users frustrated by price changes. Pure content; the product story being told is bundling (passwords + MFA + secure browsing) rather than a release.

    View source ↗
  4. 3mo ago

    Digital resilience: A security imperative

    Sponsored Omdia guest post on digital resilience. Third-party credibility content rather than a product event; supports the enterprise framing the rest of the editorial leans on.

    View source ↗
  5. 3mo ago

    Introducing Accessibility Controls in Zoho Vault

    New accessibility controls in Zoho Vault — a real product change with procurement implications for organizations with accessibility-compliance requirements.

    View source ↗
  6. 6mo ago

    Passkey week 2025: How Zoho is leading the passkey revolution

    Passkey Week 2025 participation post — establishes Zoho's FIDO posture and pre-warms the audience for upcoming passkey-led product moves, but doesn't disclose a release.

    View source ↗