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Unbounce

MARKETING
Velocity2.5

Unbounce breaks a year of quiet with multi-step forms in its classic builder

landing-pagesconversion-optimizationform-buildingtemplatesinsightly-mergerno-code
◆Current state
Unbounce remains a landing-page and conversion builder, but its shipping cadence is thin and clustered — long stretches of silence broken by template drops and builder-UX polish. The August 2024 merger with Insightly, which the changelog says now shares customer data across both brands, sits over this period as the likely reason product output slowed. Multi-Step Forms, shipped July 2026, is the first substantive builder capability in over a year.
◆Where it's heading
The visible arc is conversion-form depth landing inside the classic builder rather than a rebuild: staged forms, per-step validation, and a progress bar aimed squarely at form drop-off. The Insightly tie-up points toward tighter lead-data and CRM routing over time, though nothing in the entries shows that integration shipping yet. Cadence stays low, so the direction reads more as steady catch-up than acceleration.
◆Prediction
The nearest likely move is more classic-builder conversion features in the multi-step-forms vein, and eventually lead routing that leans on the Insightly merger. The gaps between releases are wide enough that timing is hard to call with confidence.

◆Recent moves

  1. 1mo ago

    Introducing Multi-Step Forms

    Breaks long forms into validated single-screen steps with a progress bar, native to the classic builder and requiring no code. It targets form drop-off — Unbounce's core conversion problem — and is the first substantive builder capability shipped in over a year, though it lands as parity with form tools rivals have long had.

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  2. 1y ago

    NEW! Section Grids: Perfect Alignment, Every Time

    Adds a visual grid with snap-to-grid alignment and configurable padding, columns, and rows in the builder. A layout-speed refinement that fits the pattern of builder-UX polish rather than new conversion capability.

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  3. 1y ago

    More new templates now available

    A templates refresh framed around conversion and accessibility. Content, not capability — it broadens starting points but changes nothing structural, and duplicates the near-identical drop published the day before.

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  4. 1y ago

    More new templates now available – try them today!

    The same templates batch as the following day's near-duplicate entry, billed as the first of more to come. Incremental content with no builder change.

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  5. 1y ago

    Enabling Captcha on your Unbounce pages

    A re-promotion of the existing Captcha option rather than a new release, nudging users to enable spam filtering on their pages. No shipped change.

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  6. 1y ago

    Brand new templates and a revamped portal UI

    Pairs another template set with a revamped portal UI; the navigation refresh is the real change, aimed at making the builder easier to move through. Consistent with the period's UX-polish-over-capability pattern.

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