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Arcade

MARKETING
Velocity6.3

Arcade added account-level demo analytics — and quietly handed manual editing back to users.

interactive demosai video agentaccount analyticsmanual editingbrand kits
◆Current state
Weekly releases across two months. Impact Analysis added a dedicated analytics dashboard showing demo performance at the account level, with drill-down into which customers are engaging and how that trends. The most recent release reintroduced manual editing — reordering and trimming scenes directly instead of waiting on the agent. In between: the video agent now picks aspect ratio out of the initial prompt, sound effect controls, rich text in Collections, themes folded into Brand Kits, and a rebuilt cursor animation system in the desktop recorder with motion blur and click-scale feedback.
◆Where it's heading
Two things are happening at once. Arcade is extending past demo creation into demo performance, which moves it from a content tool toward something a revenue team measures against accounts. At the same time it is walking back agent-only editing — the manual-editing release states plainly that users should not wait on the agent for small changes. That combination reads as a product correcting for the gap between what an agent does well and what users want to do themselves.
◆Prediction
Expect Impact Analysis to grow toward CRM-shaped reporting now that engagement is tracked per account, and the manual and agent editing paths to keep converging rather than one replacing the other.

◆Recent moves

  1. 13d ago

    ✍️ Manual Editing Is Back

    Reintroduces manual scene reordering and trimming so small edits do not require going through the agent. Notable as a course correction: the release copy concedes that agent-only editing was slower than doing it yourself for small changes.

  2. 20d ago

    📊 Impact Analysis

    ⚡ SPARK

    Account-level analytics move Arcade out of the content-creation category and into the one where demos are measured against pipeline — a different buyer and a different renewal conversation.

  3. 28d ago

    📐 Set Your Aspect Ratio in the First Prompt

    The video agent reads aspect ratio from the initial prompt — vertical, 16:9, square — alongside sound effect controls and a batch of fixes. Removes a reformatting step for anyone producing the same demo for several channels.

  4. 1mo ago

    📝 Rich text in Collections

    Adds bold, italics and bullet lists to Collection text blocks. A frequently requested formatting fix.

  5. 1mo ago

    🎨 Themes, now inside Brand Kits

    Themes move inside Brand Kits, split into demo playback themes and share page themes, with existing themes migrated automatically. Consolidates two overlapping branding surfaces into one object.

  6. 2mo ago

    🖱️ Cinematic Cursor Animations in the Desktop App

    The desktop recorder's cursor animation system was rebuilt with motion blur and click-scale feedback. Polish, but it targets the thing that makes a screen recording read as produced rather than captured.