LoginSign Up
← Back to all sparks
D

Dub

INFRA · APIS
Velocity0.0

Dub keeps building Dub Partners into a serious partner-program OS — staggered rewards, group rules, analytics depth.

partner programsaffiliate marketinglink managementattributionanalytics
◆Current state
Dub is in a sustained build-out of Dub Partners alongside the original link product. The recent window added staggered reward durations (e.g. 25% for the first 12 months, 10% after), automatic group moves when partners hit performance milestones with audit history, bulk partner invites with customizable emails, multi/negative analytics filters across partners and links, Stripe free-trial tracking as lead events, and Viewer/Billing workspace roles for finer-grained access.
◆Where it's heading
The partner program is becoming the gravity well. Each release either deepens program operators' control (commission shapes, automated tiering, role-based access) or improves the analytics layer that justifies those decisions. The Stripe trial tracking suggests Dub wants to own the full attribution chain from click to subscription, not just clicks. Cadence is steady and clearly themed.
◆Prediction
Expect more commission/tiering primitives — bonuses, tier overrides, retroactive adjustments — and tighter Stripe/attribution coupling that handles refunds and churn natively. A formal marketplace for discovering vetted partners is plausible once individual-partner-page features mature.

◆Recent moves

  1. 3mo ago

    Staggered reward durations

    Staggered reward durations let programs pay different commission rates over a customer's lifetime or based on signup/subscription dates. A real expressiveness upgrade for SaaS-style programs that previously had to choose one rate.

    View source ↗
  2. 3mo ago

    Group move rules

    Group move rules automatically promote partners to higher-tier groups based on leads, conversions, revenue, or commissions, with an auditable history. Removes manual partner-tier management and hardens Dub Partners for at-scale programs.

    View source ↗
  3. 3mo ago

    Bulk invite partners (and other updates)

    Bulk partner invites with custom emails, plus Bounties/Commissions/Payouts APIs and Paid/Canceled status columns. Operational tooling that signals Dub Partners customers are running real onboarding flows, not pilots.

    View source ↗
  4. 4mo ago

    Advanced analytics filters

    Advanced filters (IS ONE OF, IS NOT) across partners, groups, links, folders, tags, country, device let teams build sharper analytics views for both Dub Partners and Dub Links. Sets up the data-driven decisions that the group-move rules feed off.

    View source ↗
  5. 4mo ago

    Support for tracking Stripe free trials

    Stripe integration tracks free trials as lead events, with optional separation by provisioned quantity. Closes a missing step in Dub's attribution chain for SaaS programs that gate the real conversion behind a trial.

    View source ↗
  6. 5mo ago

    Better security with the new viewer and billing roles

    Viewer and Billing workspace roles let companies grant scoped access without inviting full collaborators. Standard but expected hygiene as Dub Partners customers get larger.

    View source ↗