← Back to all sparks
B

Bandwidth

COMMS
Velocity6.3

Communications platform offering voice, messaging, and emergency APIs

Bandwidth sells trust in the call, and self-service everywhere it used to sell tickets.

cpaasmessaging10dlcself-servicecall-identityregistration
Current state
The release stream splits cleanly in two: one entry that adds a product line and a run of entries that remove reasons to open a support ticket. Identity Presentation, in beta since mid-August, is the product line — branded, authenticated caller identity rendered on the handset. Everything since has been console and self-service work: RCS test-number management, Voice API debug logs surfaced in Voice Insights, port-in FOC changes and cancellations up to ten minutes before the port, MOS scores in the app, and now 10DLC campaign registration moving out of API-only access into the Bandwidth App alongside brand sharing across accounts.
Where it's heading
The registration surfaces are converging on a single console. 10DLC and RCS both have Registration Centers, both reached the app within a week of each other, and both took the same API-first, UI-second order — integrators served first, operators after. The reseller item is the more consequential half of this release: sharing brands natively across accounts treats the multi-account hierarchy as a first-class structure rather than something customers duplicate records to work around, which matters for the wholesale and reseller business that carrier-adjacent vendors depend on.
Prediction
Expect the remaining registration and porting workflows to follow the same API-then-UI path into the Bandwidth App, and the RCS Registration Center to pick up the cross-account brand sharing that 10DLC just received. Whether Identity Presentation leaves beta is the open question these entries do not answer.

Recent moves

  1. 2d ago

    10DLC Registration Center – UI Access

    The 10DLC Registration Center reaches the Bandwidth App two months after the same capability shipped as API access, putting campaign registration in the interface already used for short codes and bringing the API's sorting and filtering with it. The substantive addition is reseller brand sharing: brands can now be shared natively across multiple accounts, so resellers manage campaigns across sub-accounts without duplicating brand records. Same self-service pattern as the porting and voice-debugging work, applied here to closing the gap between the API and the console.

    View source ↗
  2. 9d ago

    RCS Registration Center – Test Number Management

    Contracted RCS customers can now add and manage test numbers for pre-launch agents themselves, confirming delivery and handset appearance before submitting for commercial launch. It explicitly completes the pre-launch workflow started by agent creation and editing earlier this year — the same ticket-elimination pattern as the porting and voice-debugging work, applied to messaging.

    View source ↗
  3. 19d ago

    Identity Presentation – Beta

    ⚡ SPARK

    The first entry in months that adds a product line rather than removing friction. Identity Presentation puts brand name, logo and call reason on mobile handsets, and pairs with a pre-call Identity Authentication API so the display itself cannot be spoofed. It moves Bandwidth from selling connectivity toward selling whether the call is trusted enough to answer.

    View source ↗
  4. 23d ago

    Voice API debug logs — now available in Voice Insights

    Voice API debug logs — request history, webhook delivery attempts, HTTP response codes and BXML execution events — now appear in Voice Insights for all Voice API customers with no integration change. Squarely in the pattern of removing reasons to contact support, and one of the more useful instances: reconstructing a broken call flow from your own logs was genuinely painful.

    View source ↗
  5. 27d ago

    Self-Service of Short-Notice FOC Changes and Cancellations

    Port-in FOC dates can now be changed or cancelled up to ten minutes before the scheduled port, without a ticket. Number porting is where carrier operations are most manual, so pushing the cutoff this close to the event is a meaningful concession of control to customers.

    View source ↗
  6. 1mo ago

    Voice Quality Metrics: MOS Scores

    MOS scores land in the Bandwidth App on both US and Universal Platform, giving enterprise IT teams a perceived-quality metric rather than raw delivery stats. Gated to Silver, Gold and legacy Premium Plus support plans, which makes it as much a support-tier differentiator as a feature.

    View source ↗