Simple Analytics
Privacy analytics tightening its API and moving IP blocking off the CDN
Comparison · Analytics
Whatagraph vs Umami
A side-by-side editorial comparison of Whatagraph and Umami — release velocity, themes, recent moves, and the top alternatives to consider.
Shared themes:dashboards
Whatagraph vs Umami: at a glance
| Feature | Whatagraph | Umami |
|---|---|---|
| Sector | Analytics | Analytics |
| Velocity score | 5.0 | 0.0 |
| Sparks · 30d | 0 | 0 |
| Top themes | marketing-reporting, agencies, integrations, data-storage | web analytics, session replay, dashboards, security patches |
| Last editorial update | 3h ago | 1h ago |
| Website | — | Visit → |
What is Whatagraph?
Marketing reporting quietly rebuilding itself around stored data instead of live API calls.
Whatagraph builds client reports for marketing agencies by pulling from dozens of ad, analytics, and call-tracking sources. The recent releases split into two groups. One keeps widening the source catalog — Snowflake as a warehouse source, WhatConverts lead data, and Ahrefs Rank Tracker as a keyword-level integration separate from the existing domain-level Ahrefs. The other attacks reliability: a Data Storage destination that pre-syncs data so widgets stop waiting on live APIs, the Basis integration rebuilt on that model, and automatic failover when the team member whose account owns a source loses access.
What is Umami?
Umami spent late 2025 patching Next.js CVEs, then shipped Boards and Session Replay in v3.1.0.
The window splits sharply. Four of six releases are December 2025 patches across the v2 and v3 lines, all responding to the same Next.js and React security advisories plus Docker build breakage — several shipped within days of each other because the first fix updated Next.js without the affected React versions. Then v3.1.0 in April 2026 delivered custom dashboards as Boards, Session Replay, Web Vitals performance tracking, a redesigned share page, and a large batch of fixes.
Whatagraph vs Umami: editorial side-by-side
Whatagraph
5.0ANALYTICS
Marketing reporting quietly rebuilding itself around stored data instead of live API calls.
◆ Current state
Whatagraph builds client reports for marketing agencies by pulling from dozens of ad, analytics, and call-tracking sources. The recent releases split into two groups. One keeps widening the source catalog — Snowflake as a warehouse source, WhatConverts lead data, and Ahrefs Rank Tracker as a keyword-level integration separate from the existing domain-level Ahrefs. The other attacks reliability: a Data Storage destination that pre-syncs data so widgets stop waiting on live APIs, the Basis integration rebuilt on that model, and automatic failover when the team member whose account owns a source loses access.
◆ Where it's heading
The reporting layer is being made boring in the good sense. Live-API reports break in ways an agency cannot explain to a client — a token expires, someone leaves, a widget goes blank mid-presentation — and the last few months answer each of those failure modes directly: store the data, align spend figures with the vendor's own billing totals, and silently switch to a colleague's credentials when one account stops working. The presentation work is following the same instinct, replacing per-metric threshold rules with automatic shading and consolidating scattered style settings into themes. Less configuration to maintain, fewer ways for a report to be wrong in front of a client.
◆ Prediction
Credential failover currently rescues a source when someone else on the team happens to have access; the gap it exposes is agency-owned connections that do not depend on an individual at all, which is where this thread points next.
Umami
0.0ANALYTICS
Umami spent late 2025 patching Next.js CVEs, then shipped Boards and Session Replay in v3.1.0.
◆ Current state
The window splits sharply. Four of six releases are December 2025 patches across the v2 and v3 lines, all responding to the same Next.js and React security advisories plus Docker build breakage — several shipped within days of each other because the first fix updated Next.js without the affected React versions. Then v3.1.0 in April 2026 delivered custom dashboards as Boards, Session Replay, Web Vitals performance tracking, a redesigned share page, and a large batch of fixes.
◆ Where it's heading
The security cluster is a framework dependency showing its cost — an analytics tool inheriting its release schedule from Next.js advisories. v3.1.0 is where product work resumes, and its content is telling: Session Replay and Web Vitals move Umami past pageview counting into behaviour and performance, which is the territory occupied by heavier commercial analytics rather than the lightweight privacy-first tools it grew up alongside.
◆ Prediction
Expect the next releases to build on Boards and Session Replay rather than return to the counting core, since both are new surfaces that arrived with a single release and no follow-up yet.
Alternatives to Whatagraph and Umami
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Whatagraph or Umami.
Holistics
A BI tool extending analytics-as-code to charts while smoothing the point-and-click path
Klipfolio
Dashboard analytics in slow maintenance, with admin controls the only moving part
Basedash
An AI BI tool turning itself into an API other products can build analytics on
ManageEngine ADManager Plus
ADManager Plus opened to third-party identity apps in January, then shipped six months of fixes.
VictoriaMetrics
Five of six VictoriaMetrics entries are scraped GitHub page furniture; one is a real LTS patch.
See all Whatagraph alternatives → · See all Umami alternatives →
Recent activity from Whatagraph and Umami
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 19h agoWhatagraphOne broken connection won't break your reports
- 1d agoWhatagraphClearer charts and tables, and a faster way to find the right template
- 6d agoWhatagraphTrack your keywords against competitors with Ahrefs Rank Tracker
- 20d agoWhatagraphBasis rebuilt: faster data, cleaner numbers, per-client sources
- 1mo agoWhatagraphThemes settings, simplified
- 1mo agoWhatagraphWhatConverts data available on Whatagraph
- 3mo agoUmamiv3.1.0: Boards, Session Replay and Web Vitals ⚡
- 7mo agoUmamiv3.0.3: Next.js security patch
- 7mo agoUmamiv2.20.2: Next.js security patch for the v2 line
- 7mo agoUmamiv2.20.1: React version fix and Docker build repairs
- 7mo agoUmamiv2.20.0: Next.js CVE fix for the v2 line
- 7mo agoUmamiv3.0.2: Next.js RSC vulnerability patch and UI fixes
Frequently asked questions
What is the difference between Whatagraph and Umami?
Both compete on the same themes — dashboards — within Analytics. Whatagraph is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Whatagraph better than Umami?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Whatagraph is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
What are the best alternatives to Whatagraph?
Top Whatagraph alternatives in Analytics are ranked by recent ship velocity. Browse the "Whatagraph alternatives" section above for the current picks, or visit /alternatives/whatagraph for the full list with editorial commentary on each.
What are the best alternatives to Umami?
Top Umami alternatives in Analytics are ranked by recent ship velocity. Browse the "Umami alternatives" section above for the current picks, or visit /alternatives/umami for the full list with editorial commentary on each.