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Simple Analytics

ANALYTICS
Velocity1.3

Privacy-first analytics for websites

Simple Analytics ships weekly small wins — Events Explorer polish, API v6 with intervals, ingestion-side IP blocking.

privacy-analyticseu-hostingevents-explorerapi-versioningweekly-cadence
Current state
Cadence is the story: roughly weekly, small, considered improvements rather than headline features. Recent shipping covers Events Explorer ergonomics (column truncation, full-width toggle, collapse on hover), API v6 with proper interval support and version-aware changelogs, IP blocking moved out of bunny.net into the ingestion app for per-site control, plus quality-of-life touches (favicon refresh, open-referral-in-new-tab). The infrastructure upgrade in late February — doubled Elasticsearch cluster, 10K pageviews/sec — is the biggest under-the-hood move.
Where it's heading
Simple Analytics is sticking to the 'simple, EU-hosted, privacy-first' position and competing directly with Fathom and Plausible. Where Fathom is rebuilding its engine and bolting on Search Console, Simple Analytics is iterating in smaller increments and leaning on EU-data-residency and low-friction onboarding as differentiators. Without a comparable engine rebuild or GA4-replacement narrative, the gap to Fathom on feature breadth is widening.
Prediction
Likely next: more API v6 polish, deeper Events Explorer slicing/grouping, and a Search Console-style integration to keep pace with Fathom. Watch for whether the team adds a heavier reporting surface or stays disciplined to the 'simple' brief — the latter is harder to hold as competitors broaden.

Recent moves

  1. 2mo ago

    Events Explorer: column truncation, full-width toggle, collapse

    Events Explorer gains column truncation, a full-width table toggle, and per-column collapse on hover. Practical UX polish for users with wide event schemas.

  2. 2mo ago

    API v6: intervals, bucket helpers, version-aware changelog

    API v6 introduces explicit interval support — day/hour split, week/month bucket start dates, helpers — while v5 stays compatible plus a new changelog array on v5 responses to flag upgrade differences. Considered API hygiene that respects integrations.

  3. 2mo ago

    IP blocking moved to ingestion: per-site, custom-domain support

    IP blocking moves out of the bunny.net CDN into Simple Analytics' ingestion app, enabling per-website blocks (including custom domains) instead of account-wide enforcement. Closes a long-standing scope mismatch in the Team plan.

  4. 2mo ago

    Events Explorer improvements

  5. 2mo ago

    Events Explorer improvements (duplicate)

    Duplicate of the Events Explorer improvements entry from the same week.

  6. 2mo ago

    Events Explorer improvements (duplicate)

    Second duplicate of the Events Explorer improvements entry.