Umami
Umami spent late 2025 patching Next.js CVEs, then shipped Boards and Session Replay in v3.1.0.
A side-by-side editorial comparison of Whatagraph and ManageEngine M365 Manager Plus — release velocity, themes, recent moves, and the top alternatives to consider.
| Feature | Whatagraph | ManageEngine M365 Manager Plus |
|---|---|---|
| Sector | Analytics | Analytics |
| Velocity score | 5.0 | 5.0 |
| Sparks · 30d | 0 | 0 |
| Top themes | marketing-reporting, agencies, integrations, data-storage | microsoft-365, identity-management, on-premises, automation |
| Last editorial update | 2h ago | 2h ago |
| Website | — | Visit → |
Marketing reporting quietly rebuilding itself around stored data instead of live API calls.
Whatagraph builds client reports for marketing agencies by pulling from dozens of ad, analytics, and call-tracking sources. The recent releases split into two groups. One keeps widening the source catalog — Snowflake as a warehouse source, WhatConverts lead data, and Ahrefs Rank Tracker as a keyword-level integration separate from the existing domain-level Ahrefs. The other attacks reliability: a Data Storage destination that pre-syncs data so widgets stop waiting on live APIs, the Basis integration rebuilt on that model, and automatic failover when the team member whose account owns a source loses access.
Steady administrative depth for M365, punctuated by a run of serious security fixes.
M365 Manager Plus handles reporting, management, and automation for Microsoft 365 tenants from an on-premises install, shipping numbered builds that share a train with its sibling M365 Security Plus — the two carry overlapping notes at the same build numbers. Recent builds mix genuine administrative additions with security work: shared, guest, and resource mailboxes now count as free across all modules, group memberships can be assigned from template rules, and mailbox management actions became available inside automation policies. Builds 4817 and 4818 fixed a predictable-SSO-ticket CVE, a privilege escalation in delegated technician administration, and remote code execution via PowerShell embedded in CSV input.
Whatagraph builds client reports for marketing agencies by pulling from dozens of ad, analytics, and call-tracking sources. The recent releases split into two groups. One keeps widening the source catalog — Snowflake as a warehouse source, WhatConverts lead data, and Ahrefs Rank Tracker as a keyword-level integration separate from the existing domain-level Ahrefs. The other attacks reliability: a Data Storage destination that pre-syncs data so widgets stop waiting on live APIs, the Basis integration rebuilt on that model, and automatic failover when the team member whose account owns a source loses access.
The reporting layer is being made boring in the good sense. Live-API reports break in ways an agency cannot explain to a client — a token expires, someone leaves, a widget goes blank mid-presentation — and the last few months answer each of those failure modes directly: store the data, align spend figures with the vendor's own billing totals, and silently switch to a colleague's credentials when one account stops working. The presentation work is following the same instinct, replacing per-metric threshold rules with automatic shading and consolidating scattered style settings into themes. Less configuration to maintain, fewer ways for a report to be wrong in front of a client.
Credential failover currently rescues a source when someone else on the team happens to have access; the gap it exposes is agency-owned connections that do not depend on an individual at all, which is where this thread points next.
M365 Manager Plus handles reporting, management, and automation for Microsoft 365 tenants from an on-premises install, shipping numbered builds that share a train with its sibling M365 Security Plus — the two carry overlapping notes at the same build numbers. Recent builds mix genuine administrative additions with security work: shared, guest, and resource mailboxes now count as free across all modules, group memberships can be assigned from template rules, and mailbox management actions became available inside automation policies. Builds 4817 and 4818 fixed a predictable-SSO-ticket CVE, a privilege escalation in delegated technician administration, and remote code execution via PowerShell embedded in CSV input.
The product's direction is administrative depth rather than new surface — more reports, more attributes exposed to bulk operations, more management tasks reachable from automation policies rather than clicked one at a time. That is the right axis for the buyer, who is a tenant administrator doing the same operation across thousands of objects. Running underneath it is a security-hardening pass that has surfaced three distinct classes of flaw in two builds, all of them in the delegation and integration machinery that lets one console administer a whole estate.
Automation policies have absorbed mailbox tasks and template rules now drive group membership, so the next candidates are the remaining manual bulk operations — license assignment and user lifecycle actions are the ones the reports keep pointing at.
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Whatagraph or ManageEngine M365 Manager Plus.
Umami spent late 2025 patching Next.js CVEs, then shipped Boards and Session Replay in v3.1.0.
ADManager Plus opened to third-party identity apps in January, then shipped six months of fixes.
Five of six VictoriaMetrics entries are scraped GitHub page furniture; one is a real LTS patch.
Sigma is moving data modeling out of its own UI and into the terminal.
An on-prem M365 auditing tool whose releases are mostly dependency hygiene.
DuckDB in the cloud is turning into an agent's workspace, not just a query engine.
See all Whatagraph alternatives → · See all ManageEngine M365 Manager Plus alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. Whatagraph and ManageEngine M365 Manager Plus are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Whatagraph and ManageEngine M365 Manager Plus are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
Top Whatagraph alternatives in Analytics are ranked by recent ship velocity. Browse the "Whatagraph alternatives" section above for the current picks, or visit /alternatives/whatagraph for the full list with editorial commentary on each.
Top ManageEngine M365 Manager Plus alternatives in Analytics are ranked by recent ship velocity. Browse the "ManageEngine M365 Manager Plus alternatives" section above for the current picks, or visit /alternatives/manageengine-m365-manager-plus for the full list with editorial commentary on each.