Shippo vs Shopify

Two forced migrations landed the same day. Managed Markets stops supporting delivered duty unpaid on August 24, 2026, moving every affected market to DDP so duties are collected at checkout rather than by the carrier; merchants who want the old behaviour must switch Managed Markets off entirely. In POS, a new printed receipt editor consolidates sale, return, exchange, gift and gift card receipts into one branded template with built-in fields for return policy, signature lines and regional tax IDs, and gives Liquid-customized shops until January 1, 2027 to move. Around those, the marketing and analytics surfaces keep widening: Shop Campaigns data is queryable via ShopifyQL, Microsoft Advertising joins Campaign Autopilot, and apps can write annotations onto analytics charts.

The pattern is Shopify taking over decisions merchants used to make themselves — how duties are charged, how a receipt template is built, how ad budget is split across channels — and offering configuration where it used to require code. Each of the two migrations comes with a deadline and a default that applies if you do nothing. On the data side the direction is the opposite: Shop Campaigns metrics and app annotations are being pushed out to Triple Whale, Northbeam, Power BI and Looker rather than kept in the admin.

Expect the Liquid-to-editor pattern to repeat on other templated surfaces, since the receipt migration establishes the shape: a shop-level switch, a preview period, and a hard cutover date.