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Gifted

E-COMM
Velocity6.3

Digital gift card and voucher issuing platform for businesses

www.gifted.co ↗

Gifted pushes hotel vouchers out of the storefront and into the shopping feeds.

gift-vouchershospitalitymerchandisingcommerce-feedspaymentsvat-compliance
◆Current state
Gifted sells and manages gift vouchers for hotels, spas and experience venues, covering the full lifecycle from purchase through redemption, refund and VAT treatment. The August run splits cleanly in two: a merchandising and acquisition layer — shopping feeds, badges, add-on rewards, shareable campaign URLs — and back-office precision work on redemption corrections, per-voucher refunds and VAT accounting. Both threads are aimed at the same peak gifting season.
◆Where it's heading
The product is growing outward from a transactional voucher system into a commerce platform that also does the selling. Vouchers are increasingly treated as catalogue products — with images, sale prices, availability and now automated feeds to Google, Facebook and Instagram — rather than as records a hotel administers. The finance-side work runs alongside because a venue cannot merchandise aggressively without clean refunds, partial corrections and defensible VAT positions on the other end.
◆Prediction
Feeds and campaign URLs generate traffic Gifted can now attribute through UTM tracking, so performance reporting is the natural next piece — expect channel-level revenue attribution surfaced against the feeds and offers that produced it.

◆Recent moves

  1. 22d ago

    Partial Unredemption

    Authorised users can reverse only the incorrect portion of a partially redeemed transaction instead of unwinding the whole redemption, preserving the original timestamps on the valid part. Precision work on the redemption ledger, which matters more as Gifted's reporting is used for revenue and VAT decisions.

    View source ↗
  2. 23d ago

    Cancel & Refund Individual Vouchers

    Admins can cancel and refund one voucher inside a multi-item order, with the Stripe refund and customer email triggered automatically and the cancellation recorded for reporting. Removes a manual refund workaround at exactly the point where basket sizes are growing.

    View source ↗
  3. 23d ago

    Shopping Feeds

    ⚡ SPARK

    The release that changes where a venue's vouchers are sold rather than how they are administered. It reframes the badges, offers and campaign URLs shipping alongside it as a merchandising layer rather than isolated storefront tweaks.

    View source ↗
  4. 23d ago

    Introducing Badges

    Short conversion-focused labels on voucher cards and in the basket, configured from a new Marketing area with per-voucher assignment and preview. Standard e-commerce merchandising arriving in a category that mostly still presents vouchers as a flat list.

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  5. 23d ago

    Add on Reward

    Offers can now drop a complimentary voucher into the basket when a customer meets set conditions, letting venues run added-value promotions without discounting. Built into the existing Offers module rather than as a separate mechanic.

    View source ↗
  6. 28d ago

    Create shareable URLs for categories and tags

    Any category or tag can be given its own public URL, turning existing taxonomy into landing pages for seasonal campaigns and early-access offers. Cheap to build on structure Gifted already had, and directly useful for the campaign traffic the feeds work is meant to attract.

    View source ↗