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rgoogleads vs tern.mmrm

A side-by-side editorial comparison of rgoogleads and tern.mmrm — release velocity, themes, recent moves, and the top alternatives to consider.

Shared themes:maintenance

rgoogleads vs tern.mmrm: at a glance

Featurergoogleadstern.mmrm
SectorAnalyticsAnalytics
Velocity score0.00.0
Sparks · 30d00
Top themesr-package, google-ads, api-migration, marketing-analyticspharmaverse, mmrm, tabulation, maintenance
Last editorial update4h ago1d ago
WebsiteVisit →Visit →

What is rgoogleads?

A Google Ads API client for R that exists to stay one step ahead of deprecation.

rgoogleads gives R analysts access to the Google Ads API, and its release log is essentially a list of API versions cleared: v10, v11, v13, v14, v16. The last substantive code change was 0.9.2, which rebuilt gads_get_geo_targets() after Google started publishing its region reference as a zip archive instead of a plain CSV, forcing the function to download and unpack before reading.

Read the full rgoogleads trajectory →

What is tern.mmrm?

An MMRM tabulation package that has published nothing since its 2024 CRAN releases.

tern.mmrm wraps mixed models for repeated measures into the tern tabulation and plotting layer used by teal clinical modules. The visible history ends with three CRAN releases in mid-to-late 2024; before that the feed carries only automated version bumps from 2022, three of which have just been backfilled into the record. The most recent substantive change adds axis limit arguments to the LS-means plot.

Read the full tern.mmrm trajectory →

rgoogleads vs tern.mmrm: editorial side-by-side

R
rgoogleads
ANALYTICS
0.0

A Google Ads API client for R that exists to stay one step ahead of deprecation.

◆ Current state

rgoogleads gives R analysts access to the Google Ads API, and its release log is essentially a list of API versions cleared: v10, v11, v13, v14, v16. The last substantive code change was 0.9.2, which rebuilt gads_get_geo_targets() after Google started publishing its region reference as a zip archive instead of a plain CSV, forcing the function to download and unpack before reading.

◆ Where it's heading

Development is reactive by design — the package changes when Google changes, and the notes rarely describe anything else. The deeper rework happened earlier, in 0.7.0, when request generation was centralised into gads_make_request() and gads_customer() was rewritten onto SearchStream after the old get method was retired. Since then the structure has held and releases have thinned to version bumps, with the most recent gap running over a year.

◆ Prediction

The next release will be a migration to a newer Google Ads API version, and on this history it will arrive when the current one nears sunset rather than on any schedule of the maintainer's own.

T
tern.mmrm
ANALYTICS
0.0

An MMRM tabulation package that has published nothing since its 2024 CRAN releases.

◆ Current state

tern.mmrm wraps mixed models for repeated measures into the tern tabulation and plotting layer used by teal clinical modules. The visible history ends with three CRAN releases in mid-to-late 2024; before that the feed carries only automated version bumps from 2022, three of which have just been backfilled into the record. The most recent substantive change adds axis limit arguments to the LS-means plot.

◆ Where it's heading

Content per release is thin and largely organisational: a maintainer change, replacing scda with random.cdisc.data in vignettes, and adapting to new {mmrm} versions. The package appears to be in maintenance, tracking its upstream dependency rather than developing independently. The 2022 entries now visible are release-automation commits, not releases in any meaningful sense.

◆ Prediction

Nothing here signals new functionality; the realistic next event is another compatibility release when {mmrm} or {rtables} changes underneath it.

Alternatives to rgoogleads and tern.mmrm

Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either rgoogleads or tern.mmrm.

See all rgoogleads alternatives → · See all tern.mmrm alternatives →

Recent activity from rgoogleads and tern.mmrm

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 1y agotern.mmrmAxis limits added to the LS-means plot
  2. 2y agotern.mmrmMaintainer change and scda replaced in vignettes
  3. 2y agotern.mmrmCRAN 0.3.0 release, mostly workflow housekeeping
  4. 2y agorgoogleadsMigration to Google Ads API v16
  5. 2y agorgoogleadsMigration to Google Ads API v14
  6. 3y agorgoogleadsGeo targets reference now downloaded and unzipped
  7. 3y agorgoogleadsRe-tag of the v13 migration, identical to 0.9.0
  8. 3y agorgoogleadsMigration to Google Ads API v13
  9. 3y agorgoogleadsBroken AdWords migration links removed from vignettes
  10. 3y agotern.mmrmAutomated version bump to 0.2.1
  11. 4y agotern.mmrmPre-release branch merge
  12. 4y agotern.mmrmCI automation commit, no release content

Frequently asked questions

What is the difference between rgoogleads and tern.mmrm?

Both compete on the same themes — maintenance — within Analytics. rgoogleads and tern.mmrm are shipping at a similar cadence (velocity 0.0 vs 0.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is rgoogleads better than tern.mmrm?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. rgoogleads and tern.mmrm are shipping at a similar cadence (velocity 0.0 vs 0.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.

What are the best alternatives to rgoogleads?

Top rgoogleads alternatives in Analytics are ranked by recent ship velocity. Browse the "rgoogleads alternatives" section above for the current picks, or visit /alternatives/rgoogleads for the full list with editorial commentary on each.

What are the best alternatives to tern.mmrm?

Top tern.mmrm alternatives in Analytics are ranked by recent ship velocity. Browse the "tern.mmrm alternatives" section above for the current picks, or visit /alternatives/tern-mmrm for the full list with editorial commentary on each.