poppr
A population-genetics workhorse in long-term maintenance, shipping only what CRAN demands.
Comparison · Analytics
rfacebookstat vs rgoogleads
A side-by-side editorial comparison of rfacebookstat and rgoogleads — release velocity, themes, recent moves, and the top alternatives to consider.
Shared themes:r-packageapi-migrationmarketing-analytics
rfacebookstat vs rgoogleads: at a glance
What is rfacebookstat?
A Facebook Marketing API client for R whose release schedule belongs to Meta, not its author.
rfacebookstat wraps the Facebook Marketing API for R analysts, and nearly every release is a migration to a newer API version — v14, v15, v16, v19, v20 all appear in this window. Feature work rides along with those migrations: fbGetAdAccounts() gained a spend_cap field, and fbGetMarketingStat() gained use_unified_attribution_setting, which switches results to the ad-set-level attribution settings and overrides the older account-level argument.
What is rgoogleads?
A Google Ads API client for R that exists to stay one step ahead of deprecation.
rgoogleads gives R analysts access to the Google Ads API, and its release log is essentially a list of API versions cleared: v10, v11, v13, v14, v16. The last substantive code change was 0.9.2, which rebuilt gads_get_geo_targets() after Google started publishing its region reference as a zip archive instead of a plain CSV, forcing the function to download and unpack before reading.
rfacebookstat vs rgoogleads: editorial side-by-side
rfacebookstat
0.0ANALYTICS
A Facebook Marketing API client for R whose release schedule belongs to Meta, not its author.
◆ Current state
rfacebookstat wraps the Facebook Marketing API for R analysts, and nearly every release is a migration to a newer API version — v14, v15, v16, v19, v20 all appear in this window. Feature work rides along with those migrations: fbGetAdAccounts() gained a spend_cap field, and fbGetMarketingStat() gained use_unified_attribution_setting, which switches results to the ad-set-level attribution settings and overrides the older account-level argument.
◆ Where it's heading
The package's direction is set almost entirely by Meta's deprecation cycle, and the release notes read as a log of keeping up. The attribution work is the one strand with its own logic: an argument added in 2.10.0, then fixed in 2.12.1 when it turned out not to apply unless fetch_by was also used. Three versions cut within four and a half hours on one day in April 2023 show migrations being cleared in batches rather than steadily.
◆ Prediction
The next release will almost certainly be a migration to a newer Marketing API version, since that has triggered every version in this history; whether anything else ships with it depends on what Meta changes.
rgoogleads
0.0ANALYTICS
A Google Ads API client for R that exists to stay one step ahead of deprecation.
◆ Current state
rgoogleads gives R analysts access to the Google Ads API, and its release log is essentially a list of API versions cleared: v10, v11, v13, v14, v16. The last substantive code change was 0.9.2, which rebuilt gads_get_geo_targets() after Google started publishing its region reference as a zip archive instead of a plain CSV, forcing the function to download and unpack before reading.
◆ Where it's heading
Development is reactive by design — the package changes when Google changes, and the notes rarely describe anything else. The deeper rework happened earlier, in 0.7.0, when request generation was centralised into gads_make_request() and gads_customer() was rewritten onto SearchStream after the old get method was retired. Since then the structure has held and releases have thinned to version bumps, with the most recent gap running over a year.
◆ Prediction
The next release will be a migration to a newer Google Ads API version, and on this history it will arrive when the current one nears sunset rather than on any schedule of the maintainer's own.
Alternatives to rfacebookstat and rgoogleads
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either rfacebookstat or rgoogleads.
accessibility
An urban accessibility toolkit that grew into a distributional-equity toolkit.
varnish
The Carpentries' lesson skin, rebuilt on Bootstrap 5 with dark mode and a wider reach.
flextreat.hydrus1d
A project-bound modelling package that shipped its final scenario workflow and stopped.
jmastats
A Japan Meteorological Agency client whose real product is keeping its bundled datasets current.
kwb.utils
The utility layer under KWB's R packages, growing by accretion one helper at a time.
See all rfacebookstat alternatives → · See all rgoogleads alternatives →
Recent activity from rfacebookstat and rgoogleads
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1y agorfacebookstatMarketing API v20 support; attribution argument fix
- 2y agorgoogleadsMigration to Google Ads API v16
- 2y agorfacebookstatUnified attribution settings option for marketing stats
- 2y agorgoogleadsMigration to Google Ads API v14
- 3y agorfacebookstatRe-tag of the v16.0 migration, same notes as 2.9.0
- 3y agorfacebookstatMigration to Facebook Marketing API v16.0
- 3y agorfacebookstatMigration to Facebook Marketing API v15.0
- 3y agorgoogleadsGeo targets reference now downloaded and unzipped
- 3y agorgoogleadsRe-tag of the v13 migration, identical to 0.9.0
- 3y agorgoogleadsMigration to Google Ads API v13
- 3y agorgoogleadsBroken AdWords migration links removed from vignettes
- 3y agorfacebookstatAccount spend caps exposed; vignettes restored
Frequently asked questions
What is the difference between rfacebookstat and rgoogleads?
Both compete on the same themes — r-package, api-migration, marketing-analytics — within Analytics. rfacebookstat and rgoogleads are shipping at a similar cadence (velocity 0.0 vs 0.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is rfacebookstat better than rgoogleads?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. rfacebookstat and rgoogleads are shipping at a similar cadence (velocity 0.0 vs 0.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
What are the best alternatives to rfacebookstat?
Top rfacebookstat alternatives in Analytics are ranked by recent ship velocity. Browse the "rfacebookstat alternatives" section above for the current picks, or visit /alternatives/rfacebookstat for the full list with editorial commentary on each.
What are the best alternatives to rgoogleads?
Top rgoogleads alternatives in Analytics are ranked by recent ship velocity. Browse the "rgoogleads alternatives" section above for the current picks, or visit /alternatives/rgoogleads for the full list with editorial commentary on each.