GroupOffice
GroupOffice ships 7 builds across three version tracks in five weeks — no changelogs disclosed
Comparison · CRM
Planhat vs Thryv
A side-by-side editorial comparison of Planhat and Thryv — release velocity, themes, recent moves, and the top alternatives to consider.
Planhat vs Thryv: at a glance
What is Planhat?
Planhat doubles down on automation — Portals, Task dependencies, AI steps, OAuth — for scaled CS ops.
Planhat's recent stream skews heavily toward automation infrastructure for customer-success teams. New advanced Task dependencies, automated end-to-end Portal setup, full execution logs for Automation Runs, and live company-field merge tags in Dashboards and Presentations all reduce the manual per-account work that defines mid-tier CSM tooling. OAuth connections enter Labs, replacing API-key plumbing for integrations.
What is Thryv?
Thryv's feed is a marketing blog; the product news hides between the SEO posts.
Thryv publishes several posts a week and nearly all of them are search-optimized guides aimed at small-business owners: local search, AI search, HVAC SEO, holiday slogans. Genuine product announcements surface roughly once a week and are easy to miss in the stream. The most recent is Projected ROI, which estimates what a business's marketing leads could be worth.
Planhat vs Thryv: editorial side-by-side
Planhat
5.0CRM
Planhat doubles down on automation — Portals, Task dependencies, AI steps, OAuth — for scaled CS ops.
◆ Current state
Planhat's recent stream skews heavily toward automation infrastructure for customer-success teams. New advanced Task dependencies, automated end-to-end Portal setup, full execution logs for Automation Runs, and live company-field merge tags in Dashboards and Presentations all reduce the manual per-account work that defines mid-tier CSM tooling. OAuth connections enter Labs, replacing API-key plumbing for integrations.
◆ Where it's heading
The product is moving from a health-score-and-playbook CS platform toward a low-code automation backbone for customer-success orgs. Recent additions of frontier LLMs (Claude Sonnet/Opus 4.6, GPT 5.4) into AI Automation steps, combined with portal-creation building blocks, position Planhat as a CS workflow engine that runs without per-account human babysitting.
◆ Prediction
Expect more native AI step types (action-taking, deeper retrieval), OAuth graduating out of Labs into the standard integrations surface, and continued investment in automation observability — failure analytics, retry policies, version history.
Thryv
6.3CRM
Thryv's feed is a marketing blog; the product news hides between the SEO posts.
◆ Current state
Thryv publishes several posts a week and nearly all of them are search-optimized guides aimed at small-business owners: local search, AI search, HVAC SEO, holiday slogans. Genuine product announcements surface roughly once a week and are easy to miss in the stream. The most recent is Projected ROI, which estimates what a business's marketing leads could be worth.
◆ Where it's heading
The company is positioning around AI search as the thing small businesses need help being found in, and the product work follows the same line: AI lead scoring, projected ROI, and the done-for-you Boosts services. Thryv is selling interpretation of marketing data rather than more places to publish it. The content cadence is a demand-generation engine and says more about the sales motion than the roadmap.
◆ Prediction
Expect more AI-branded analytics layered onto lead data the platform already holds -- scoring, attribution, value estimates -- announced in this same blog stream. The entries show no movement on pricing or packaging.
Alternatives to Planhat and Thryv
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Planhat or Thryv.
Nutshell
Nutshell is shipping full-stack CRM depth—behavioral email sequences, quota management, and QuickBooks integration—at an unusually fast pace.
Streak
Streak doubles down on LLM-native CRM with Claude connector and expanded MCP write capabilities.
NetHunt CRM
NetHunt CRM ships workflow, integration, and automation depth as it builds toward a more self-contained sales OS.
Folk
folk CRM adds EU data residency and tasks in an active shipping month
Twenty
Twenty is patching v2.42 after a dense v2.41 that shipped a desktop app, app-owned messaging, and a public Agent Skills catalog.
See all Planhat alternatives → · See all Thryv alternatives →
Recent activity from Planhat and Thryv
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 28d agoThryvAI Search Optimization for Local Business: 5 Ways to Get Found in AI Search
- 28d agoThryvAI Marketing Tools for Small Businesses: What’s Worth It in 2026
- 29d agoThryv25 Labor Day Marketing Slogans and Ideas for Small Businesses
- 29d agoThryvWhat Is Local Search? A Guide for Small Businesses
- 1mo agoThryvThryv’s Projected ROI Helps Show What Your Marketing Investment Could Be Worth
- 1mo agoThryvSEO for HVAC Contractors: How to Show Up Before Your Competitors
- 5mo agoPlanhatSet up advanced Task dependencies in Workflows
- 5mo agoPlanhatOAuth connections now available in Labs
- 5mo agoPlanhatOAuth connections now available in Labs (duplicate)
- 5mo agoPlanhatInsert live company fields into Dashboards and Presentations
- 5mo agoPlanhatAutomate Portal setup end-to-end for every customer
- 5mo agoPlanhatSync email attachments and subfolders from Outlook into Planhat
Frequently asked questions
What is the difference between Planhat and Thryv?
They serve adjacent needs but don't currently overlap on shipped themes. Thryv is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Planhat better than Thryv?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Thryv is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Planhat?
Top Planhat alternatives in CRM are ranked by recent ship velocity. Browse the "Planhat alternatives" section above for the current picks, or visit /alternatives/planhat for the full list with editorial commentary on each.
What are the best alternatives to Thryv?
Top Thryv alternatives in CRM are ranked by recent ship velocity. Browse the "Thryv alternatives" section above for the current picks, or visit /alternatives/thryv for the full list with editorial commentary on each.