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A side-by-side editorial comparison of Microsoft Clarity and Tinylytics — release velocity, themes, recent moves, and the top alternatives to consider.
Clarity turns its AI-traffic work toward agents on sites, with a 5.2M-session study.
Microsoft Clarity's product releases sit almost entirely on AI visibility: citation topics, branded vs non-branded query splits, scrape-to-referral attribution, custom brand terms and page-type classification in Bot Activity. October has brought no product release so far, only two blog posts: a study of AI-powered visits across 5.2 million sessions, and an account of cutting clarity.js by 4.5% with an automated AI experiment loop.
Tinylytics adds account-wide IP ignores and monitoring-only sites
Tinylytics now lets users ignore IP addresses across all their sites at once and switch a site to monitoring only, with new embed options. October brought a simpler embed script, exclusion of cloud-network and Tor traffic, an Ultra-only SEO audit that uses an AI model to rank fixes, and automatic form tracking.
Microsoft Clarity's product releases sit almost entirely on AI visibility: citation topics, branded vs non-branded query splits, scrape-to-referral attribution, custom brand terms and page-type classification in Bot Activity. October has brought no product release so far, only two blog posts: a study of AI-powered visits across 5.2 million sessions, and an account of cutting clarity.js by 4.5% with an automated AI experiment loop.
Each release adds another filter or segmentation layer to the same AI-visibility surface, moving it from raw counts toward per-page and per-brand reporting. The agent study extends the subject from AI crawlers and citations to agents acting on sites, including searches, forms and checkout. The MCP server posts suggest Clarity also wants this data queried by agents, not just read in dashboards.
Expect agent sessions to appear as their own segment in Clarity reporting, following the path from crawler data to scrape-to-referral. The entries don't confirm such a feature or show whether Clarity will charge for any of this.
Tinylytics now lets users ignore IP addresses across all their sites at once and switch a site to monitoring only, with new embed options. October brought a simpler embed script, exclusion of cloud-network and Tor traffic, an Ultra-only SEO audit that uses an AI model to rank fixes, and automatic form tracking.
Most recent releases are about cleaner numbers: bot filtering, network exclusions and now account-level IP rules. The SEO audit and MCP tooling are the only moves outside that, both on the higher plans.
More account-level settings that apply across sites are likely, following the IP rules; the entries do not show a new product area coming.
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Microsoft Clarity or Tinylytics.
DebugBear is growing from performance testing into uptime, browser support and ad-impact data.
OpenReplay lets self-hosters block the hosts a recorded session can make its asset cacher fetch.
OpenHouse records why table maintenance fails and adds timezone-aware retention.
OpenCTI accepts Filigran licenses and closes a draft-access hole in its TAXII routes.
InfluxDB keeps patching its 3.11 and 3.12 lines, now with a catalog repair tool.
Basedash adds verified dashboards so teams know which numbers to trust.
See all Microsoft Clarity alternatives → · See all Tinylytics alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
Both compete on the same themes — web-analytics, mcp — within Analytics. Microsoft Clarity and Tinylytics are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Microsoft Clarity and Tinylytics are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
Top Microsoft Clarity alternatives in Analytics are ranked by recent ship velocity. Browse the "Microsoft Clarity alternatives" section above for the current picks, or visit /alternatives/microsoft-clarity for the full list with editorial commentary on each.
Top Tinylytics alternatives in Analytics are ranked by recent ship velocity. Browse the "Tinylytics alternatives" section above for the current picks, or visit /alternatives/tinylytics for the full list with editorial commentary on each.