Keap vs Dubsado
Side-by-side trajectory, velocity, and editorial themes.
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.
The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.
Dubsado is in heads-down polish mode, shipping QoL fixes weekly for service-business owners.
Dubsado is on a fast cadence of small, customer-driven improvements: calendar reliability rebuilds, template tagging and archiving, prevent-reschedule controls, custom field reordering, smart fields in invoices, expanded bulk actions. Releases are typically bundled changelogs with dozens of fixes. Several are re-published across feeds with minor copy variants.
The team is investing in quality-of-life work over new categories — making the existing CRM stickier for solo and small-team service businesses. Many releases trace back to direct customer requests, including the recent ambassador event, suggesting a deliberate close-the-loop approach to roadmap. There is no visible push toward AI features or platform extension.
Expect this rhythm to continue with calendar/scheduling and template-management as the primary lanes. Customer-vertical specialization (hair, makeup, photography) will likely surface as preset templates or industry packages, given the ambassador-driven feedback loop.
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