Kaltura vs Webex
Side-by-side trajectory, velocity, and editorial themes.
Kaltura goes all-in on agentic AI video — Event OS, avatar roleplay, and an open-sourced AI Agent Skills suite.
Kaltura is in the middle of a sharp pivot toward agentic AI for rich-media platforms. In a single month it has open-sourced an AI Agent Skills suite (so any third-party AI agent can build rich-media experiences), introduced Event OS for AI Agents (natural-language event creation and orchestration), unveiled an avatar-powered roleplay solution for enterprise training, and is presenting an Agentic Revenue Engagement Platform at Forrester. The releases are tightly aligned around one thesis.
The arc is clearly from a video platform into an agentic-AI orchestration layer that happens to specialize in video. Kaltura is staking out the position that video, events, training, and revenue engagement should all be run through AI agents talking to its platform — and is willing to open-source the agent-skills layer to make Kaltura the default endpoint for rich-media agents.
Expect a paid agent runtime or pricing model on top of the open-sourced skills, deeper avatar/roleplay options for enterprise L&D, and Event OS plug-ins for major collaboration platforms (Teams, Slack, Google Workspace). The next big tell will be how serious enterprise adoption of Event OS becomes versus staying a demo-stage capability.
Webex's blog is selling the AI-Agent-and-Contact-Center story while shipping regional GA and device polish.
Webex's recent feed is dominated by marketing-flavored blog posts — customer stories, awards nominations, GAAD framings — interspersed with a handful of substantive items: Webex Contact Center going GA in India, a real-time lighting feature for collaboration devices, and design commentary on the Cisco AI Assistant for sales calls. The strategic narrative being pushed is the contact center pivot: AI Agent, quality intelligence, contact center as core.
Cisco is repositioning Webex from "video meetings" to "AI-augmented contact center and collaboration suite," with WebexOne 2026 framed as the moment AI moves from experiment to orchestration. Regional GA pushes (India) and customer case studies (Uniting NSW.ACT, NASA Kennedy) supply the proof points. Device hardware is being instrumented with more sensing (lighting, occupancy, environment) to feed both meeting quality and downstream analytics.
Expect WebexOne 2026 announcements to consolidate AI Agent capabilities under a single orchestration story and roll out tighter Contact Center + Webex Suite cross-sells. More regional contact center GAs (likely Southeast Asia or LATAM) should follow the India template.
See more alternatives to Kaltura →
See more alternatives to Webex →