Cvent
Cvent runs a coordinated June 3 release across every event-platform surface, with an AI assistant gradually taking center stage.
Comparison · Marketing
HighLevel vs Planable
A side-by-side editorial comparison of HighLevel and Planable — release velocity, themes, recent moves, and the top alternatives to consider.
HighLevel vs Planable: at a glance
| Feature | HighLevel | Planable |
|---|---|---|
| Sector | Marketing | Marketing |
| Velocity score | 10.0 | 8.8 |
| Sparks · 30d | 0 | 3 |
| Top themes | company-object, b2b-pivot, ai-context, workflows | ai-integration, mcp, public-api, geo-visibility |
| Last editorial update | 2d ago | 59m ago |
| Website | — | — |
What is HighLevel?
HighLevel elevates the Company object to a first-class citizen across workflows, email, and AI
HighLevel shipped a coordinated burst of releases this week around the Company object. Smart Lists for companies, Company fields exposed as custom values across the entire platform, and Math Operation extended to company-based workflows all landed within hours of each other. Alongside these, deliverability handling for inactive domains was hardened and the form/survey/quiz builder picked up real polish (modal heights, gradient buttons, field-management improvements).
What is Planable?
Planable's platform turn: MCP, public API, and AI-search visibility all shipped on the same day.
Planable's last month split into two clear phases. April was calendar polish — display options, post status labels on cards, compact view, drag-to-timeslot — finishing the core scheduling surface. May 25 then dropped three platform-level changes in one day: an MCP server for Claude and ChatGPT, the company's first public API, and an AI search visibility module in Analytics tracking brand mentions across OpenAI, Perplexity, Google, and Gemini.
HighLevel vs Planable: editorial side-by-side
HighLevel
10.0MARKETING
HighLevel elevates the Company object to a first-class citizen across workflows, email, and AI
◆ Current state
HighLevel shipped a coordinated burst of releases this week around the Company object. Smart Lists for companies, Company fields exposed as custom values across the entire platform, and Math Operation extended to company-based workflows all landed within hours of each other. Alongside these, deliverability handling for inactive domains was hardened and the form/survey/quiz builder picked up real polish (modal heights, gradient buttons, field-management improvements).
◆ Where it's heading
The direction is unmistakable: the Company object is being upgraded from a secondary association to a peer of Contact, with reach into workflows, Conversation AI, contracts, emails, and bulk actions. This is an account-based-marketing motion — historically HubSpot's territory — and it's being made production-ready for agencies reselling HighLevel to mid-market B2B clients. Deliverability hardening and embed polish run in parallel as table-stakes maintenance.
◆ Prediction
Expect Company-level reporting dashboards, Company-scoped Conversation AI personas, and Company-based custom value triggers next. The pieces shipping this week (lists, fields, math) are the substrate; what's missing is the analytics and AI layer on top.
Planable
8.8MARKETING
Planable's platform turn: MCP, public API, and AI-search visibility all shipped on the same day.
◆ Current state
Planable's last month split into two clear phases. April was calendar polish — display options, post status labels on cards, compact view, drag-to-timeslot — finishing the core scheduling surface. May 25 then dropped three platform-level changes in one day: an MCP server for Claude and ChatGPT, the company's first public API, and an AI search visibility module in Analytics tracking brand mentions across OpenAI, Perplexity, Google, and Gemini.
◆ Where it's heading
The product is reshaping from a closed social media scheduler into an open content platform that's both programmable and AI-accessible. The May 25 stack isn't three separate features — it's one thesis: Planable assumes agencies and brands now interact with the system through code (API), AI assistants (MCP), and AI search engines (visibility snapshot), not only through the web UI. The earlier calendar polish supplied the foundation; this is the platform turn.
◆ Prediction
Expect the AI visibility module to become a paid pillar tied to the Analytics add-on and SE Ranking's data, and for MCP plus the public API to drive agency workflows where AI handles intake and Planable enforces approvals — a model Planable already framed in the MCP release.
Alternatives to HighLevel and Planable
Other Marketing products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either HighLevel or Planable.
Thrive Themes
Thrive Themes' blog quieted after February, with only CRO and content advice in the feed.
OptinMonster
One real product update on mobile popups, drowning in evergreen SEO posts.
Privy
Steady integration spree turning Privy into the data hub for Shopify reviews, loyalty, and subscriptions.
Mailshake
Mailshake's blog quietly pivots to courting agencies running cold email for clients.
Statusbrew
Statusbrew is in steady-state polish, with bug fixes outpacing direction-setting work.
See all HighLevel alternatives → · See all Planable alternatives →
Recent activity from HighLevel and Planable
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1h agoHighLevelOne-click email setup fixes with Fix with AI
- 5h agoPlanablePlanable MCP: connect your AI assistant ⚡
- 7h agoPlanablePublic API ⚡
- 9h agoPlanableAI visibility snapshot in Analytics ⚡
- 11h agoHighLevelSEO Improvements: Alt Text for Store Images & Elements
- 2d agoHighLevelIntroducing New Templates
- 2d agoHighLevelCompany Smart lists
- 3d agoHighLevelImproved Handling for Inactive/Unverified Domains
- 3d agoHighLevelClient Portal Domain Configuration relocation (duplicate notice)
- 21d agoPlanableCompact view for the content calendar
- 25d agoPlanableCalendar display options
- 28d agoPlanablePost statuses on calendar cards
Frequently asked questions
What is the difference between HighLevel and Planable?
They serve adjacent needs but don't currently overlap on shipped themes. HighLevel is currently shipping more aggressively (velocity 10.0 vs 8.8), with 0 editorial sparks in the last 30 days against 3. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is HighLevel better than Planable?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. HighLevel is currently shipping more aggressively (velocity 10.0 vs 8.8), with 0 editorial sparks in the last 30 days against 3. For your specific use case, the alternatives sections above list other Marketing products to evaluate alongside.
What are the best alternatives to HighLevel?
Top HighLevel alternatives in Marketing are ranked by recent ship velocity. Browse the "HighLevel alternatives" section above for the current picks, or visit /alternatives/gohighlevel for the full list with editorial commentary on each.
What are the best alternatives to Planable?
Top Planable alternatives in Marketing are ranked by recent ship velocity. Browse the "Planable alternatives" section above for the current picks, or visit /alternatives/planable for the full list with editorial commentary on each.