Shopsys Platform
Shopsys 20 fills in the storefront: product reviews, gift vouchers and delivery dates.
Comparison · E-comm
Gifted vs Miva
A side-by-side editorial comparison of Gifted and Miva — release velocity, themes, recent moves, and the top alternatives to consider.
Gifted vs Miva: at a glance
What is Gifted?
Gifted previews a storefront revamp and multi-session events with waiting lists.
Gifted runs gift voucher and event ticket sales for hospitality venues. Its November 12 note previews a redesigned storefront with galleries, filtering, Apple Pay and Google Pay, plus event tools for multiple sessions, ticket types, shared capacity and waiting lists; general release is coming soon. Earlier it handled Royal Mail peak postage and launched In Room Delivery for hotel extras.
What is Miva?
Miva 26 R1 embeds AI Insights inside the Admin, threads margin data everywhere, and starts a multi-release UI rebuild.
Miva is shipping its branded 26 R1 release alongside continuing 10.13.x patches. 26 R1 introduces AI Insights — a natural-language assistant inside the Admin that answers business questions from store data without sending data to external LLMs — Margin Awareness (product-level margin sortable and usable across merchandising, feeds, and collections), the first phase of a refreshed Admin UI, percentage-based and single-quantity charges, UPS InsureShield package protection, and standardized shipping classification fields. The 10.13.x line continues with Global API on/off toggles, dedicated Custom Fields tables for large-store performance, Apple Pay in PageBuilder, USPS API migration, and AvaTax scheduled-task lifecycle.
Gifted vs Miva: editorial side-by-side
Gifted
5.0E-COMM
Gifted previews a storefront revamp and multi-session events with waiting lists.
◆ Current state
Gifted runs gift voucher and event ticket sales for hospitality venues. Its November 12 note previews a redesigned storefront with galleries, filtering, Apple Pay and Google Pay, plus event tools for multiple sessions, ticket types, shared capacity and waiting lists; general release is coming soon. Earlier it handled Royal Mail peak postage and launched In Room Delivery for hotel extras.
◆ Where it's heading
Gifted is widening from vouchers into events and add-on sales, and the revamp brings its events tooling closer to dedicated ticketing products. The timing points at the gifting season.
◆ Prediction
General release of the storefront and event tools is likely before the holiday peak, given the 'coming soon' wording and the seasonal notes around it.
Miva
0.8E-COMM
Miva 26 R1 embeds AI Insights inside the Admin, threads margin data everywhere, and starts a multi-release UI rebuild.
◆ Current state
Miva is shipping its branded 26 R1 release alongside continuing 10.13.x patches. 26 R1 introduces AI Insights — a natural-language assistant inside the Admin that answers business questions from store data without sending data to external LLMs — Margin Awareness (product-level margin sortable and usable across merchandising, feeds, and collections), the first phase of a refreshed Admin UI, percentage-based and single-quantity charges, UPS InsureShield package protection, and standardized shipping classification fields. The 10.13.x line continues with Global API on/off toggles, dedicated Custom Fields tables for large-store performance, Apple Pay in PageBuilder, USPS API migration, and AvaTax scheduled-task lifecycle.
◆ Where it's heading
Miva is making its biggest directional move in years: AI is embedded into the Admin rather than bolted on, framed around private store data that doesn't leave Miva. The Admin UI rebuild signals a multi-release UX modernization. Margin Awareness threading profitability through merchandising and operations is a substantive merchandising posture — selling 'profit' rather than 'GMV' is unusual positioning in mid-market commerce.
◆ Prediction
Expect 26 R2/R3 to extend AI Insights from answering to taking actions (creating segments, drafting promos), and the Admin rebuild to land more views per release. Margin Awareness will likely become a default sort/filter in admin grids and propagate into ad-feed integrations and discount logic.
Alternatives to Gifted and Miva
Other E-comm products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Gifted or Miva.
Spryker
Spryker lets storefronts stream AI answers as the model writes them.
Virto Commerce
Virto Commerce spends two days backporting a CVE fix and a new auth connection string.
Shopify
Shopify rebuilds its activity log to show who changed what, for 18 months.
Antavo
Antavo's feed stays on loyalty-strategy posts, now recommerce and unused perks.
Spree Commerce
Spree 6.0 turns an open-source storefront into a marketplace, now with PayPal in the box
Recent activity from Gifted and Miva
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1d agoGiftedComing Soon | Gifted Storefront Revamp & Event Enhancements
- 11d agoGiftedRoyal Mail Peak Fees
- 1mo agoGiftedIn Room Delivery
- 1mo agoGiftedGifted requires MFA and individual logins
- 1mo agoGiftedIntroducing your Growth Score
- 1mo agoGiftedCustom favicons for voucher storefronts
- 7mo agoMivaMiva homepage marketing snapshot (crawler artifact)
- 7mo agoMivaMiva product releases index (26 R1 + 10.13.x)
- 7mo agoMiva26 R1 introduces embedded AI, a modernized Admin experience, and margin-focused enhancements. ⚡
- 7mo agoMivaMiva 10.13.04 delivers targeted improvements and performance-focused enhancements.
- 8mo agoMivaMiva 10.13.03 refines and updates several features with additional bug fixes
- 8mo agoMivaThe 10.13.02 release addresses key bug fixes and minor improvements to ensure a smoother and more reliable performance for your Miva store.
Frequently asked questions
What is the difference between Gifted and Miva?
They serve adjacent needs but don't currently overlap on shipped themes. Gifted is currently shipping more aggressively (velocity 5.0 vs 0.8), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Gifted better than Miva?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Gifted is currently shipping more aggressively (velocity 5.0 vs 0.8), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other E-comm products to evaluate alongside.
What are the best alternatives to Gifted?
Top Gifted alternatives in E-comm are ranked by recent ship velocity. Browse the "Gifted alternatives" section above for the current picks, or visit /alternatives/gifted for the full list with editorial commentary on each.
What are the best alternatives to Miva?
Top Miva alternatives in E-comm are ranked by recent ship velocity. Browse the "Miva alternatives" section above for the current picks, or visit /alternatives/miva for the full list with editorial commentary on each.