Fairing vs Fulcrum
Side-by-side trajectory, velocity, and editorial themes.
Fairing pushes its post-purchase survey data deeper into the analytics stacks ecommerce teams already live in.
Fairing is concentrating on making its survey responses (attribution, NPS, demographics) a first-class data source elsewhere — Shopify Analytics, Hazel, ESPs for NPS embeds. The in-app product is getting cleanup work too: bulk recategorization of write-ins, automated reclassification of exact matches, faster monthly reporting filters. The Shopify Checkout extension story has filled in with native preview tooling.
The product's bet is shifting from 'collect post-purchase survey data' to 'become the post-purchase data layer plugged into the rest of the ecommerce stack'. The Shopify Order Metafields sync removes a real friction point — analysts no longer need to export and join. Pairing with Hazel's AI analytics suggests Fairing wants to be the data source, not the analytics destination.
More integrations with ecommerce data warehouses and CDPs are likely next, since the metafield/sync pattern is repeatable. Expect attribution-specific functionality (multi-touch reconciliation, channel mapping helpers) to land soon — recategorization tooling is foundation work for it.
Field-data captures grow a BI layer while mobile coasts on fixes.
Fulcrum continues steady weekly shipping across web, iOS, and Android, but the substance is concentrated on the web. Recent releases add a freehand lasso selection on maps, a Power BI connector, and time-aware Insights (Beta) queries. Mobile cadence is dominated by single-issue stability fixes rather than new capabilities.
The product is widening from pure field-data capture into the analyze-and-share layer above it. Web work is going into bulk-action ergonomics, BI tooling integration, and growing the Insights surface. Mobile platforms are tracking a maintenance pattern, with versioned releases shipping one or two narrow fixes at a time and no new user-facing capabilities.
Expect Insights to gain depth toward general availability, with more BI-side integrations and richer bulk operations on web selections. Mobile is unlikely to see significant new capabilities in the next cycle.
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