← Back to home
Comparison · Analytics

performance vs Fathom Analytics

A side-by-side editorial comparison of performance and Fathom Analytics — release velocity, themes, recent moves, and the top alternatives to consider.

performance vs Fathom Analytics: at a glance

FeatureperformanceFathom Analytics
SectorAnalyticsAnalytics
Velocity score0.01.3
Sparks · 30d00
Top themesr-language, model-diagnostics, bayesian, easystatsprivacy-analytics, performance, search-console, bot-detection
Last editorial update1h ago3mo ago
WebsiteVisit →Visit →

What is performance?

performance keeps adding ways to check a model you have already fitted.

performance is at 0.17.1, which added check_priors() for prior predictive checks on Bayesian models and gave check_overdispersion(), check_model() and check_predictions() arguments to control residual type and plot range. The releases before it are a similar mix: a -2LL criterion column in test_likelihoodratio(), Bayesian predictive checks routed through modelbased, and in 0.16.0 a set of breaking renames including RMSA to the correct RMSR.

Read the full performance trajectory →

What is Fathom Analytics?

Fathom rebuilds its query engine and bolts on Search Console, reaching for GA4's lunch.

Fathom shipped a complete analytics-engine rebuild in March 2026, paired with secondary dimensions, faster queries, and more accurate time-on-page measurement. The product is closing the feature gap with mainstream analytics tools while keeping its cookie-free, privacy-first stance. Recent additions — Google Search Console integration, entry/exit pages, dashboard ZIP exports, and a fresh layer of bot detection — directly target reasons users still keep GA4 open in another tab.

Read the full Fathom Analytics trajectory →

performance vs Fathom Analytics: editorial side-by-side

P
performance
ANALYTICS
0.0

performance keeps adding ways to check a model you have already fitted.

◆ Current state

performance is at 0.17.1, which added check_priors() for prior predictive checks on Bayesian models and gave check_overdispersion(), check_model() and check_predictions() arguments to control residual type and plot range. The releases before it are a similar mix: a -2LL criterion column in test_likelihoodratio(), Bayesian predictive checks routed through modelbased, and in 0.16.0 a set of breaking renames including RMSA to the correct RMSR.

◆ Where it's heading

Two consistent habits. Diagnostics keep gaining arguments to narrow what is examined — ppc_range, x_limits, maximum_dots, show_ci — which reads as a package being used on models large and awkward enough that the defaults stopped working. And simulated residuals via DHARMa keep displacing standard ones as the basis for the checks themselves.

◆ Prediction

With check_priors() newly added and Bayesian predictive checks now routed through modelbased, the next release most likely extends the Bayesian diagnostic set rather than reworking the frequentist checks.

Fathom Analytics logo1.3

Fathom rebuilds its query engine and bolts on Search Console, reaching for GA4's lunch.

◆ Current state

Fathom shipped a complete analytics-engine rebuild in March 2026, paired with secondary dimensions, faster queries, and more accurate time-on-page measurement. The product is closing the feature gap with mainstream analytics tools while keeping its cookie-free, privacy-first stance. Recent additions — Google Search Console integration, entry/exit pages, dashboard ZIP exports, and a fresh layer of bot detection — directly target reasons users still keep GA4 open in another tab.

◆ Where it's heading

The roadmap is clearly aimed at making Fathom a viable single-pane replacement for Google Analytics rather than a privacy-first complement to it. Expect continued investment in detection accuracy, reporting depth (custom exports, secondary dimensions), and Google-side integrations. The new analytics engine is foundational — it is what makes the next layer of features possible.

◆ Prediction

Next likely moves are deeper UTM and campaign analytics, an experimentation or goals-funnel surface, and tighter agency tooling that builds on self-serve site transfer and shared-dashboard exports.

Alternatives to performance and Fathom Analytics

Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either performance or Fathom Analytics.

See all performance alternatives → · See all Fathom Analytics alternatives →

Recent activity from performance and Fathom Analytics

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 1mo agoperformancecheck_priors() added; overdispersion plots use simulated residuals
  2. 2mo agoperformance-2LL criterion column and unified Bayesian predictive checks
  3. 4mo agoFathom AnalyticsA new layer of bot detection to keep your analytics accurate and free from non-human traffic
  4. 4mo agoFathom AnalyticsTrial signup landing page (not a changelog entry)
  5. 5mo agoFathom AnalyticsSee where visitors land when they arrive at your site and where they leave from — right on your dashboard
  6. 5mo agoFathom AnalyticsWe rebuilt the analytics engine behind your Fathom dashboard from the ground up.
  7. 5mo agoFathom AnalyticsSee which search terms people use to find your site in search results, right inside your Fathom dashboard
  8. 5mo agoFathom AnalyticsUpdates and improvements to Fathom Analytics for February 2026
  9. 6mo agoperformanceBreaking renames plus point-count and CI controls in check_model()
  10. 8mo agoperformancecheck_autocorrelation() methods for DHARMa objects
  11. 10mo agoperformanceFixes CRAN checks after an rstanarm update
  12. 11mo agoperformancetinytable output format in display()

Frequently asked questions

What is the difference between performance and Fathom Analytics?

They serve adjacent needs but don't currently overlap on shipped themes. Fathom Analytics is currently shipping more aggressively (velocity 1.3 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is performance better than Fathom Analytics?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Fathom Analytics is currently shipping more aggressively (velocity 1.3 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.

What are the best alternatives to performance?

Top performance alternatives in Analytics are ranked by recent ship velocity. Browse the "performance alternatives" section above for the current picks, or visit /alternatives/easystats-performance for the full list with editorial commentary on each.

What are the best alternatives to Fathom Analytics?

Top Fathom Analytics alternatives in Analytics are ranked by recent ship velocity. Browse the "Fathom Analytics alternatives" section above for the current picks, or visit /alternatives/fathom-analytics for the full list with editorial commentary on each.